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iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
iMade Flanders InShape
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iMade Flanders InShape

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Rol van de gebruiker in innovatie

Rol van de gebruiker in innovatie

Published in: Business, Technology
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  • 1. FLANDERS INSHAPE BIG DATA voor de productontwikkeling 1 Maka De Lameillieure @makaDLM Rol van de gebruiker in innovatie
  • 2. SELECTOR / DEVELOPER • User tests • a vs. b; of a, b vs. reference, … • Focus group
  • 3. INSPIRATOR / MASS COLLECTOR • Crowdsourcing – Challenges • Observational techniques • challenges (www.ceciliaskeuze.be) • Big Data
  • 4. “House of cards” with Kevin Spacey
  • 5. PARTICIPANT / INTEGRATOR Co-creation •Tussen bedrijven •Tussen disciplines –Bv. Project BRIDEE “BRIDGING DESIGN, ENTREPRENEURSHIP en EDUCATION”.
  • 6. CREATOR / FACILITATOR
  • 7. An innovation is a USER innovation when the developer expects to benefit by USING it An innovation is a MANUFACTURER innovation when the developer expects to benefit by SELLING it.
  • 8. PUBLICATIES / PROJECTEN • Van Meer, R., & Meuleman, T. (2011). De C2B revolutie. • Project “Mass-Customisatie”, Centexbel, Sirris en FIS • BRIDEE, project van Vlerick Leuven Gent Management School, Agentschap Ondernemen, http://www.bridee.org • Verleye, K., & Zeithaml, V. (2011). The co-creation experience from the customer perspective. Frontiers in Service Conference. Columbus, Ohio. • Venkat Ramaswamy , “The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits” (2010) • Ind, Fuller, Trevail, “Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands”, (2011) • von Hippel, E. (2005). Democratizing Innovation. Cambridge: MIT Press. • von Hippel, E.; Ogawa, S.; De Jong, J.P.J. (2011). The Age of the Consumer- Innovator. MIT Sloan Management . • Project “SM4UI” KU Leuven en FIS
  • 9. FLANDERS INSHAPE BIG DATA voor de productontwikkeling 15 cxv ET.SABBELAAN 51 8500 KORTRIJK Maka De Lameillieure @makaDLM

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