“In order to change an
existing paradigm you do
not struggle to try and
change the problematic
model. You create a new
model and make the old
- Richard Buckminster Fuller
Manifesto for the new materialism
1. Liking ‘stuff’ is okay, healthy even – We can learn to love and find
pleasure in the material world
2. Wherever practical and possible develop lasting
relationships with things by having and making nothing that is designed
to last less than 10 years
3. Get to know things – Before you acquire something, find out at least 3
things about it
4. Love stuff – Mend, maintain and re-use things until it is no longer possible,
then recycle them
5. Get active – Only acquire something new if you are also learning a new, useful
6. Share – Look at all your things, think about what your friends might need or
could benefit from, and share at least one thing a week
What about the economies of small?
Is being bigger an intrinsic beneﬁt in and of itself?
If your goal is to make a proﬁt, it's entirely possible that less
overhead and a more focused product line will increase it.
• If your goal is to make more art, it's entirely possible the ridding
yourself of obligations and scale will help you do that.
• If your goal is to have more fun, it's certainly likely that avoiding
the high stakes of more debt, more ﬁnancing and more stuﬀ will
help with that.
Don't be small because you can't ﬁgure
out how to get big. Consider being small
because it might be be er.
From value-driven to
e n t r e p r e n e u r s h i p