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AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05 english version
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AGOF internet facts 2012-05 english version

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Summary of the main results of the German online study "internet facts" 2012-05

Summary of the main results of the German online study "internet facts" 2012-05

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  • 1. AGOF internet facts 2012-05plan.net group for digital communication02.08.2012 2
  • 2. Website-ranking May 2012: net reach Ø monthWelt.de and N24.de back in Top-202012- 2012- Reach Unique User Difference in Difference in Contacts Website Ø Contacts 05 05 in % in Mio. 2012-04 2011-05 in Mio. 1 1 T-Online 49,6 24,97 -0,11 -0,90 3.749 150 2 2 eBay.de 47,2 23,77 +0,75 -0,10 4.027 169 3 3 gutefrage.net 32,4 16,31 +0,47 +0,74 94 6 4 4 WEB.DE 30,3 15,23 -0,27 -1,96 2.560 168 5 5 Yahoo! Deutschland 27,3 13,73 +0,24 -0,40 828 60 6 6 BILD.de 25,7 12,96 +0,28 +0,08 2.231 172 8 7 computerbild.de 24,4 12,29 -0,21 +6,65 185 15 9 8 GMX 24,2 12,19 +0,11 -1,31 2.023 166 12 9 wetter.com 24,2 12,17 +2,16 +0,96 217 18 7 10 CHIP Online 24,2 12,17 -0,38 +0,35 294 24 10 11 RTL.de 21,8 10,97 +0,37 -0,17 225 21 11 12 SPIEGEL ONLINE 21,3 10,70 +0,57 +0,36 712 67 13 13 DasTelefonbuch.de 20,2 10,15 +0,45 +2,25 61 6 17 14 FOCUS Online 17,9 8,99 +0,37 +0,90 158 18 14 15 CHEFKOCH.de 17,8 8,98 -0,36 +1,42 179 20 16 16 MSN 17,2 8,65 -0,32 -3,43 369 43 18 17 meinestadt.de 16,9 8,50 +0,03 +0,62 184 22 19 18 DasÖrtliche 16,3 8,21 -0,06 +0,55 57 7 22 19 Welt.de 15,7 7,89 +0,63 +0,20 155 20 21 20 N24.de 15,5 7,80 +0,46 -1,82 40 5 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: May 2012 / Source: AGOF internet facts 2012-05 / plan.net media intelligence 3
  • 3. Top10 websites: wetter.com with biggest gainsTop-10 platforms by net reach over timeFigures in m Unique User / month2826 24,9724 23,77 T-Online22 eBay.de20 gutefrage.net18 WEB.DE16 16,31 15,2314 13,73 Yahoo! 12,96 Deutschland 12,2912 12,19 12,17 BILD.de 12,1710 computerbild.de 8 GMX 6 wetter.com 4 2 CHIP Online 0Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-05 / plan.net media intelligence 4
  • 4. Spieletipps.de is the most popular gaming websiteTop-10 gaming websites by net reach over timeFigures in m Unique User / month 3 Spieletipps.de GameStar.de 2,24 pcgames- 2 hardware.de 1,88 GIGA.de 1,66 4players.de 1,29 OnlineWelten 1,10 bestofgamers 1 0,91 0,89 0,87 buffed.de 0,57 spieleradar.de 0,50 videogames- zone.de 0Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-05 / plan.net media intelligence 5
  • 5. Publisher ranking May 2012Tomorrow Focus Media extends lead 2012- 2012- Reach Unique User Difference in UU to Contacts Publisher Ø Contacts 04 05 in % in Mio. 2012-04 in Mio. 1 1 Tomorrow Focus Media 58,8 29,6 +0,08 1.357 46 2 2 InteractiveMedia 57,2 28,8 -0,19 4.290 149 3 3 United Internet Media 53,4 26,9 -0,08 4.916 183 4 4 Axel Springer Media 52,4 26,4 +0,19 2.890 110 5 5 SevenOne Media 52,3 26,4 +0,17 1.100 42 6 6 IP Deutschland 51,6 26,0 +0,40 2.034 78 7 7 eBay Advertising Group 49,8 25,1 +0,54 4.861 194 8 8 Ströer Interactive 45,2 22,8 +0,12 712 31 9 9 OMS 41,9 21,1 +0,48 1.102 52 10 10 G+J Electronic Media 39,3 19,8 +0,00 995 50 11 11 Yahoo! Deutschland 39,1 19,7 +0,01 1.246 63 12 12 ad pepper media 36,4 18,4 +0,20 180 10 13 13 iq digital 32,9 16,6 +0,22 918 56 14 14 freeXmedia 32,1 16,2 -0,10 1.292 80 15 15 Hi-media Deutschland 29,9 15,1 -0,27 492 33 17 16 SPIEGEL QC 28,5 14,4 +0,48 917 64 16 17 Microsoft Advertising 28,1 14,1 -0,10 794 56 18 18 Unister Media 21,5 10,8 -0,06 153 14 19 19 Glam Media 21,3 10,7 +0,46 162 15 20 20 Urban Media 15,1 7,6 -0,11 176 23 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: May 2012 / Source: AGOF internet facts 2012-05 / plan.net media intelligence 6
  • 6. Over 51 million onliners in Germany 51,40 Mio. 50,34 Mio. 70,33 Mio. use the Internet have used the Internet in the last 3 months German speaking population 14 years and older 73% 72%Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 7
  • 7. Internet penetration in Germany is at 73%Onliners (last 12 months)Figures in %80 73 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean ofquarters a year / since 2011: Mean of months a yearSource: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-05 / plan.net media intelligence 8
  • 8. Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 96 94 96 95 91 90 87 83 80 76 68 70 60 57 50 45 40 32 30 20 14 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 9
  • 9. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 92 95 90 93 86 85 80 77 72 70 66 60 50 51 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 22 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 10
  • 10. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 67 14 - 19 years 134 96 20 - 29 years 132 95 30 - 39 years 130 93 40 - 49 years 119 85 50 - 59 years 101 72 60 - 69 years 71 51 70 years and older 30 22 0 20 40 60 80 100 120 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 11
  • 11. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 67 1.000 - 2.000 EUR 89 63 2.000 - 3.000 EUR 102 73 3.000 - 4.000 EUR 110 78 4.000 EUR or more 121 87None or Secondary Modern / Primary School 78 56 Secondary Schools 112 80 (Specialized) A-Levels 126 90 University Degree 121 86 60 70 80 90 100 110 120 130 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 12
  • 12. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,44 4,96 4,69 5% 10% 9% 9,33 8,17 19% 26,39 16% 23,95 52% 48% 9,20 11,56 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 13
  • 13. Almost two thirds of the online users are employedand have at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,89 4,93 7,41 9,26 4% 10% 15% 18% 5,27 10% 15,48 31% 7,68 15% 16,03 32,72 32% 65% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 14
  • 14. 58% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,69 7,31 8,53 2,49 9% 14,09 17% 14% 5% 28% 2,55 5% 7,33 8,58 15% 14,13 17% 28% 17,95 13,05 36% 26% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 15
  • 15. The internet is used predominantly at home –31% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 95 33 At work 33 8 At school, university 8 11 In public places 9 31 On the move 24 2012-05 27 At friends / relatives, elsewhere 29 2011-05 0 10 20 30 40 50 60 70 80 90 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 16
  • 16. Almost 80% of the onliners in Germany access theinternet via broadbandOnline access at home (multiple choice)Figures in % Broadband 78 DSL 64 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 24 ISDN 14 Analog modem 10 0 10 20 30 40 50 60 70 80 90Base: 96.648 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 17
  • 17. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % Email 86 Food and Beverage 38 88 34 Search Engines 83 TV Listings 35 83 31 Global News 70 Messenger 32 71 34 Online Shopping 68 Family and Kids 28 67 27 Weather 66 Job Portals 22 63 24 Local/Regional News 63 Stars and Celebrities 21 62 20 Online Banking 56 Fitness and Wellness 21 56 18 Product Reviews 41 Real Estate Listings 20 39 19 Chats and Boards 40 Blogs 18 40 16Sport Results and News 39 Flirting, Dating 16 39 2012-05 17 2012-05 Cinema 38 2011-05 Horoscopes 9 2011-05 37 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 18
  • 18. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Women Clothing 39 59 38 Vacations 55 Movies, Videos, DVDs 38 56 39 Tickets 55 Men Clothing 38 55 36 Hotels 50 Digital Cameras 36 50 38 Shoes 44 Computer-Hardware 36 42 37 Airline Tickets 44 Sports Equipment 35 44 35 Furniture 44 Toys 35 44 35 CDs 43 Health Products, Medicine 35 44 35 Train Ticktets 41 Used Cars 33 43 34 2012-05 2012-05 Telecommunication Products 40 2011-05 Flatscreen TV 33 2011-05 41 33 0 20 40 60 80 0 20 40 60 80Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 19
  • 19. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 43 Movies, DVDs 21 42 21 Tickets 35 Train Tickets 21 34 20Womens Clothing 27 Computer Hardware 19 26 20 Hotels 27 Health Products, Medicine 18 26 18 CDs 26 Furniture 17 26 16 Vacations 26 Sports Equipment 17 25 16 Shoes 25 Computer Software 16 23 16 Airline Tickets 25 Telecommunication Products 15 25 15 Mens Clothing 24 Music, Movie Downloads 14 23 14 2012-05 2012-05 Toys 23 Computer- and Videogames 13 23 2011-05 13 2011-05 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-05 / plan.net media intelligence 20
  • 20. Profile AGOF internet facts 2012-05 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.423 unweighted cases (101.306 onliners) Time frame: May 2012 Reported websites: 767 Reported placement units: 3.977 Reported product categories: 59
  • 21. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net.com Web: www.plan-net.com Facebook: facebook.com/plannet Twitter: @plannet

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