• Like
AGOF internet facts 2011-01 english version
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

AGOF internet facts 2011-01 english version

  • 735 views
Published

Summary of the main results of the German online study "internet facts" 2011-01

Summary of the main results of the German online study "internet facts" 2011-01

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
735
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. agof internet facts 2011-01plan.net group for digital communicationMunich, 05.05.2011 1
  • 2. profile agof internet facts 2011-01 Universe: 70,51 m (German speaking population in Germany 14 years and older) Sample: 112.450 unweighted cases (101.726 onliners) Time frame: January 2011 Reported websites: 718 Reported placement units: 3.775 Reported product categories: 59
  • 3. new websites in internet facts 2011-01 Womenweb 107.8 Antenne AC PTAheute.de Hochzeit.de Backnanger Kreiszeitung Hellweger Anzeiger Online Frankfurter Neue Presse derhandel.de STZ-Online paradiso.de Kreiszeitung Böblinger Bote Gäubote - Die Herrenberger Zeitung Vital
  • 4. website-ranking january 2011: net reach Ø montht-online, gutefrage.net and n24 and meinestadt.degain over 1 million unique users each 2010 2011 Reichweite Unique User Veränderung Kontakte Ø Website 12 01 in % in Mio. UU zu 2010-12 in Mio. Kontakte 1 1 T-Online 51,0 25,83 +1,12 3.700 143 2 2 eBay.de 48,0 24,32 +0,02 5.224 215 3 3 WEB.DE 34,5 17,50 +0,17 2.829 162 4 4 gutefrage.net 32,2 16,34 +1,42 91 6 5 5 Yahoo! Deutschland 29,2 14,82 +0,61 1.110 75 7 6 GMX 26,9 13,62 +0,27 2.249 165 9 7 BILD.de 26,6 13,46 +0,92 2.068 154 6 8 MSN 26,5 13,41 -0,05 490 37 8 9 CHIP Online 25,9 13,13 +0,40 342 26 10 10 VZ Netzwerke 22,9 11,62 -0,36 6.278 541 17 11 N24.de 20,2 10,23 +1,09 53 5 15 12 SPIEGEL ONLINE 20,2 10,22 +0,49 682 67 11 13 RTL.de 19,3 9,78 -1,45 350 36 14 14 MyVideo 18,7 9,48 -0,34 187 20 13 15 Windows Live 18,1 9,19 -1,17 507 55 18 16 ProSieben.de 16,6 8,44 -0,43 259 31 22 17 meinestadt.de 16,5 8,34 +1,06 233 28 20 18 computerbild.de 15,8 8,00 +0,35 173 22 26 19 FOCUS Online 15,7 7,98 +1,07 153 19 21 20 DasÖrtliche 15,5 7,84 +0,23 65 8Base: 101.105 unweighted cases (=50,67 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2011Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 4
  • 5. t-online and gutefrage.net gain net reach in january2011Top-10 platforms by net reach over timeFigures in m Unique User / month302826 25,83 24,322422 T-Online20 eBay.de18 17,50 WEB.DE gutefrage.net 16,3416 Yahoo! 14,82 GMX 13,6214 13,46 BILD.de 13,41 13,13 MSN12 11,62 CHIP Online VZ Netzwerke10 10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01Base: 101.105 unweighted cases (=50,67 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2011Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 5
  • 6. news-sites: focus online outperforms welt.deTop-5 news platforms by net reach over timeFigures in m Unique User / month1614 13,461210 10,22 8 7,98 7,66 6 5,84 4 2 0 10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01Base: 101.105 unweighted cases (=50,67 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2011Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 6
  • 7. publisher ranking january 2011tomorrowfocus on #1 followed by interactivemedia Unique User Ø2011-01 Publisher Net reach in % Contacts in m in m Contacts 1 TomorrowFocus 60,7 30,78 2.070 67 2 InteractiveMedia 60,4 30,59 4.397 144 3 IP Deutschland 53,2 26,97 4.780 177 4 SevenOne Media 53,0 26,87 1.264 47 5 United Internet Media 51,9 26,29 5.260 200 6 eBay Advertising Group 50,8 25,75 6.361 247 7 Axel Springer Media Impact 47,4 24,03 2.697 112 8 Stroeer Interactive 45,9 23,28 1.348 58 9 Yahoo! Deutschland 45,5 23,05 1.849 80 10 OMS 39,9 20,24 1.026 51 11 G+J Electronic Media Sales 39,8 20,15 1.156 57 12 Microsoft Advertising 39,1 19,81 1.023 52 13 ad pepper media 37,1 18,82 285 15 14 iq digital 35,3 17,91 6.484 362 15 freeXmedia 35,1 17,80 1.725 97 16 Unister Media 33,3 16,86 196 12 17 Hi-media Deutschland 31,5 15,96 684 43 18 SPIEGEL QC 28,6 14,47 912 63 19 Glam Media 22,3 11,32 129 11 20 QUARTER MEDIA 16,8 8,53 90 11Base: 101.105 unweighted cases (=50,67 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2011Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 7
  • 8. over 50 million onliners in germany 70,51 m German speaking population 14 years and older 51,78 m (73%) use the internet 50,67 m (72%) have used the internet in the last 3 monthsBase: 112.517 unweighted cases (=70,51 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2010-IV / Plan.Net Strategic Planning 8
  • 9. internet penetration in germany is at 73%Onliners (last 12 months)Figures in %80 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older1999-2000: Average values for each quarter per year; since 2011: average values for each month per yearSource: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-01 / Plan.Net Strategic Planning 9
  • 10. virtually everyone in the younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 97 93 94 93 90 90 87 82 80 77 70 65 60 60 50 41 40 30 30 20 13 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.517 unweighted cases (=70,51 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 10
  • 11. steady increase in online use in age groups 50 yearsand older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 97 92 94 90 91 86 85 80 77 70 71 66 60 50 50 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 20 20 50 - 59 years 60 - 69 years 10 9 70 years and 0 older 2006-I 2007-I 2008-I 2009-I 2010-I 2011-01Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and olderSource: AGOF internet facts 2005-IV – 2011-01 / Plan.Net Strategic Planning 11
  • 12. only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 108 78 Women 92 66 14 - 19 years 134 97 20 - 29 years 131 94 30 - 39 years 127 91 40 - 49 years 118 85 50 - 59 years 99 71 60 - 69 years 70 50 70 years and older 28 20 0 20 40 60 80 100 120 140Base: 112.450 unweighted cases (=70,51 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 12
  • 13. above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population 14 years and older In % Under 1.000 EUR 96 69 1.000 - 2.000 EUR 90 65 2.000 - 3.000 EUR 100 72 3.000 - 4.000 EUR 113 81 4.000 EUR or more 119 86None or Secondary Modern / Primary School 78 56 Secondary Schools 112 80 (Specialized) A-Levels 126 91 University Degree 122 88 60 70 80 90 100 110 120 130 140Base: 112.450 unweighted cases (=70,51 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 13
  • 14. the majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,06 5,33 4,63 4% 10% 9% 7,88 9,51 16% 19% 23,75 26,92 47% 53% 11,66 9,61 23% 19% 14-19 years 20-29 years Male 30-39 years 40-49 years 50-59 years 60-69 years Female 70 years and olderBase: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 14
  • 15. two thirds of the online users are employed andhave at minimum completed continued educationEducation and occupation of onlinersFigures in m / % 1,90 4,44 9,30 4% 7,76 9% 18% 15% 5,36 11% 15,67 31% 7,64 15% 16,17 33,12 32% 65% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 15
  • 16. 55% of the onliners have a net household income ofmore than 2.000 euroOwn income and net household income of onlinersFigures in m / % 4,33 6,81 8,06 2,30 9% 14,79 13% 16% 5% 2,70 29% 5% 7,77 15% 8,13 16% 15,10 30% 12,92 18,41 26% 36% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 16
  • 17. the internet is used predominantly at home –22% of onliners use the internet on the road vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 94 32 At work 32 30 At friends, elsewhere 30 22 On the road 17 9 Public places 8 Jan 11 8 At school / university 8 Jan 10 0 10 20 30 40 50 60 70 80 90 100Base: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 17
  • 18. 81% of the onliners in germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 81 DSL 70 Other broadband connection (cable, 3G) 13 Narrowband 26 ISDN 16 Analog modem 12 0 10 20 30 40 50 60 70 80 90Base: 95.227 unweighted cases (=48,17 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 18
  • 19. share of broadband connections at home has grownconsiderably since 2007Broadband connections at home 2007-2011Figures in %90 79 80 80 80 8180 76 76 77 77 73 73 74 7370 65 65 61 61605040302010 0Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and olderSource: AGOF internet facts 2007-I – 2011-01 / Plan.Net Strategic Planning 19
  • 20. e-mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 89 Food and Beverages 35 88 34 Search Engines 84 Messenger 35 83 37 Online Shopping 68 TV Listings 31 64 31 Global News 67 Family and Kids 29 65 27 Weather 64 Job Portals 24 61 24 Regional, local news 61 Stars and Celebrities 20 58 20 Online-Banking 57 Fitness and Wellness 18 55 19 Chats, Forums 41 Flirting, Dating 18 40 20 Product Reviews 40 Real Estate Listings 18 39 18 Cinema 38 Blogs 16 40 Jan 11 16 Jan 11 Sports Results, News 38 Jan 10 Horoscopes 9 Jan 10 38 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 20
  • 21. books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Shoes 40 59 39 Vacations 56 Digital Cameras 39 57 40 Tickets 55 Computer-Hardware 38 55 40 Hotels 50 Womens Clothing 38 50 37 Music CDs 47 Health Products, Medicine 36 47 36 Furniture 45 Mens Clothing 36 45 35 Airline Tickets 44 Mobile Plans 35 45 35 Train Tickets 44 Toys 35 45 35 Telecommunication Products 42 Sports Equipment 35 42 36 Jan 11 Jan 11 DVDs, Videos 40 Computer-Software 34 39 Jan 10 35 Jan 10 0 20 40 60 80 0 20 40 60 80Base: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 21
  • 22. books, tickets and cds are most frequentlypurchased goodsTop-20 purchased products onlineFigures in % Books 42 Shoes 21 41 20 Tickets 34 Train Tickets 20 34 20 Music CDs 26 Computer Hardware 20 26 20Womens Clothing 25 Health Products, Medicine 17 24 17 Hotels 25 Computer Software 16 26 16 Airline Tickets 24 Furniture 16 24 16 Vacations 24 Sports Equipment 16 24 15 Mens Clothing 22 Telecommunication Products 15 22 14 Toys 22 Computer- and Videogames 13 22 13 Jan 11 Jan 11 DVDs, Movies 21 Music, Movie Downloads 13 20 Jan 10 12 Jan 10 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.105 unweighted cases (=50,67 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-01 / Plan.Net Strategic Planning 22
  • 23. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 20 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet