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AGOF internet facts 2012-09 english version
 

AGOF internet facts 2012-09 english version

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Summary of the main results of the German online study "internet facts" 2012-09

Summary of the main results of the German online study "internet facts" 2012-09

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    AGOF internet facts 2012-09 english version AGOF internet facts 2012-09 english version Presentation Transcript

    • AGOF internet facts 2012-09plan.net group for digital communication15.11.2012 2
    • Website-ranking September 2012: net reach Ø monthSpiegel Online back in top-10 2012- 2012- Reach Unique User Difference in Difference in Contacts Website Ø Contacts 08 09 in % in Mio. 2012-08 2011-09 in Mio. 1 1 T-Online 49,6 25,22 -0,13 -0,48 3.675 146 2 2 eBay.de 48,3 24,55 +0,73 +1,90 3.789 154 3 3 gutefrage.net 37,0 18,80 +0,31 +5,30 114 6 4 4 WEB.DE 29,5 14,99 -0,44 -1,10 2.254 150 6 5 BILD.de 26,0 13,21 +0,32 +1,97 2.000 151 8 6 CHIP Online 25,9 13,18 +0,76 +1,36 322 24 5 7 Yahoo! Deutschland 25,4 12,90 -0,26 -0,89 728 56 10 8 computerbild.de 24,2 12,29 +0,87 +1,09 194 16 9 9 GMX 23,8 12,08 -0,22 -0,49 1.905 158 11 10 SPIEGEL ONLINE 22,4 11,41 +0,17 +1,88 664 58 7 11 wetter.com 20,7 10,53 -2,14 +0,53 161 15 12 12 DasTelefonbuch.de 20,1 10,23 -0,21 +1,73 59 6 14 13 CHEFKOCH.de 18,9 9,63 +0,39 +1,67 185 19 15 14 FOCUS Online 18,8 9,55 +0,40 +1,26 189 20 13 15 RTL.de 18,5 9,40 -0,54 -0,12 169 18 17 16 DIE WELT 17,6 8,96 +0,29 +2,08 174 19 16 17 meinestadt.de 16,9 8,58 -0,28 +0,75 173 20 18 18 DasÖrtliche 15,8 8,04 -0,15 +0,33 53 7 19 19 MSN 15,1 7,66 -0,30 -2,48 299 39 20 20 mobile.de 14,7 7,47 +0,19 -0,16 834 112 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: September 2012 / Source: AGOF internet facts 2012-09 / plan.net media intelligence 3
    • Top-10 platforms: eBay closes gap to T-onlineTop-10 platforms by net reach over timeFigures in m Unique User / month2826 T-Online 25,22 24,5524 eBay.de22 gutefrage.net20 18,80 WEB.DE1816 BILD.de 14,9914 13,21 13,18 CHIP Online 12,9012 12,29 12,08 Yahoo! 11,4110 Deutschland 8 computerbild.de 6 4 2 0Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-09 / plan.net media intelligence 4
    • Top-10 tech-platforms: Computerbild and ChipOnline with the most net reachTop-10 computer-platforms by net reach over timeFigures in m Unique User / month1614 CHIP Online 13,18 12,29 computerbild.de1210 heise online 8 pcwelt.de 6 Netzwelt.de 4 4,02 computerbase.de 2,67 2,78 2,43 2 1,76 Golem.de 0Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-09 / plan.net media intelligence 5
    • Publisher ranking August 2012Axel Springer moves past UIM into the top-3 2012- 2012- Reach Unique User Difference in UU to Contacts Publisher Ø Contacts 08 09 in % in Mio. 2012-08 in Mio. 1 1 TOMORROW FOCUS 62,1 31,6 +0,42 1.422 45 2 2 InteractiveMedia 58,3 29,7 +0,17 4.265 144 4 3 Axel Springer Media Impact 54,2 27,6 +0,68 2.715 99 3 4 United Internet Media 53,4 27,2 +0,11 4.490 165 6 5 eBay Advertising Group 50,9 25,9 +0,71 4.623 179 5 6 SevenOne Media 50,0 25,4 -0,58 932 37 7 7 IP Deutschland 49,6 25,2 +0,07 1.676 66 9 8 OMS 44,5 22,6 +0,45 1.064 47 8 9 Ströer Interactive 43,8 22,3 -0,57 603 27 10 10 G+J Electronic Media Sales 40,3 20,5 +0,68 939 46 11 11 Yahoo! Deutschland 38,8 19,7 +0,11 1.122 57 12 12 ad pepper media 36,0 18,3 -0,20 173 10 13 13 iq digital 34,6 17,6 +1,18 773 44 15 14 SPIEGEL QC 30,2 15,4 +0,35 864 56 14 15 freeXmedia 30,0 15,2 -0,33 992 65 16 16 Hi-Media Deutschland 28,0 14,2 +0,13 512 36 17 17 Microsoft Advertising 25,0 12,7 -0,58 635 50 19 18 Glam Media 21,6 11,0 +0,39 180 16 18 19 Unister Media 19,9 10,1 -0,90 131 13 20 20 MAIRDUMONT MEDIA 16,6 8,4 -0,75 103 12 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: September 2012 / Source: AGOF internet facts 2012-09 / plan.net media intelligence 6
    • Over 51 million onliners in Germany 51,77m 50,84m 70,21m use the Internet have used the Internet in the last 3 months German speaking population 14 years and older 74% 72%Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 7
    • Internet penetration in Germany is at 74%Onliners (last 12 months)Figures in %80 73 73 7470 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean ofquarters a year / 2011: Mean of months a year / 2012: current monthSource: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II - 2012-09 / plan.net media intelligence 8
    • Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 97 94 97 96 94 88 90 84 78 80 71 70 58 60 50 46 40 34 30 20 15 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 9
    • Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 92 95 95 90 86 86 80 77 74 70 66 60 50 52 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 23 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 10
    • Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 68 14 - 19 years 133 96 20 - 29 years 132 95 30 - 39 years 131 95 40 - 49 years 119 86 50 - 59 years 103 74 60 - 69 years 72 52 70 years and older 31 23 0 20 40 60 80 100 120 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 11
    • Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 68 1.000 - 2.000 EUR 89 64 2.000 - 3.000 EUR 101 73 3.000 - 4.000 EUR 110 80 4.000 EUR or more 120 87None or Secondary Modern / Primary School 79 57 Secondary Schools 110 80 (Specialized) A-Levels 125 90 University Degree 119 86 60 70 80 90 100 110 120 130 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 12
    • The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,68 4,82 4,67 5% 9% 9% 9,40 19% 8,55 26,63 24,21 17% 52% 48% 9,17 11,54 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 13
    • Two thirds of the online users are employed andhave at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,99 4,85 7,28 9,57 4% 9% 14% 19% 5,38 11% 15,13 30% 7,76 15% 16,39 33,33 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 14
    • 58% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,29 7,31 9,03 2,66 8% 14% 13,88 18% 5% 2,84 27% 6% 7,58 8,50 15% 13,95 17% 27% 18,67 12,98 37% 26% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 15
    • The internet is used predominantly at home -33% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 91 34 At work 31 7 At school, university 7 11 In public places 9 33 On the move 23 2012-09 26 At friends / relatives, elsewhere 24 2011-09 0 10 20 30 40 50 60 70 80 90 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 16
    • Almost 80% of the onliners in Germany access theinternet via broadbandOnline access at home (multiple choice)Figures in % Broadband 79 DSL 63 Cable 11 Other broadband connection (cable, 3G) 9 Narrowband 25 ISDN 15 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 96.440 unweighted cases (= 48,39 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 17
    • E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % Email 86 Cinema 36 86 37 Search Engines 83 TV Listings 34 82 33 Weather 71 Messenger 31 69 31 Global News 69 Family and Kids 27 70 27 Online Shopping 68 Job Portals 22 66 23 Local/Regional News 63 Fitness and Wellness 21 61 19 Online Banking 57 Stars and Celebrities 20 57 21 Product Reviews 41 Real Estate Listings 19 40 18Sport Results and News 41 Blogs 17 39 17 Food and Beverage 39 Flirting, Dating 15 36 2012-09 16 2012-09 39 2011-09 Horoscopes 9 2011-09 40 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 18
    • Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 61 Women Clothing 40 59 38 Vacations 56 Men Clothing 39 56 36 Tickets 56 Movies, Videos, DVDs 38 54 39 Hotels 51 Computer-Hardware 36 50 37 Shoes 47 Sports Equipment 36 42 35 Furniture 45 Digital Cameras 35 44 38 Airline Tickets 45 Health Products, Medicine 35 44 35 CDs 43 Toys 35 45 35 Train Ticktets 42 Flatscreen TV 34 43 33 2012-09 2012-09 Telecommunication Products 41 2011-09 Used Cars 34 2011-09 41 34 0 20 40 60 80 0 20 40 60 80Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 19
    • Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 45 Movies, DVDs 22 42 21 Tickets 36 Train Tickets 21 34 20Womens Clothing 28 Computer Hardware 19 26 20 Hotels 28 Health Products, Medicine 18 26 18 Shoes 28 Furniture 18 23 16 Vacations 27 Sports Equipment 18 25 16 CDs 26 Computer Software 16 26 16 Airline Tickets 25 Telecommunication Products 16 25 15 Mens Clothing 25 Music, Movie Downloads 14 23 14 2012-09 2012-09 Toys 23 Computer- and Videogames 14 23 2011-09 13 2011-09 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-09 / plan.net media intelligence 20
    • Profile AGOF internet facts 2012-09 Universe: 70,21 m (German speaking population in Germany 14 years and older) Sample: 112.283 unweighted cases (101.316 onliners) Time frame: September 2012 Reported websites: 772 Reported placement units: 3.924 Reported product categories: 59
    • contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net.com Web: www.plan-net.com Facebook: facebook.com/plannet Twitter: @plannet