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AGOF internet facts 2012-06 english version

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Summary of the main results of the German online study "internet facts" 2012-06

Summary of the main results of the German online study "internet facts" 2012-06


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  • 1. AGOF internet facts 2012-06plan.net group for digital communication23.08.2012 2
  • 2. Website-ranking June 2012: net reach Ø monthMyVideo.de back in Top-20, Chip and Computerbild switchplaces2012- 2012- Reach Unique User Difference in Difference in Contacts Website Ø Contacts 05 06 in % in Mio. 2012-05 2011-06 in Mio. 1 1 T-Online 49,2 25,01 +0,04 -0,63 3.709 148 2 2 eBay.de 46,9 23,85 +0,08 +0,31 3.841 161 3 3 gutefrage.net 35,4 17,98 +1,67 +2,81 113 6 4 4 WEB.DE 30,0 15,23 +0,00 -1,74 2.411 158 5 5 Yahoo! Deutschland 26,1 13,27 -0,46 -0,76 801 60 6 6 BILD.de 25,6 13,04 +0,08 +0,45 2.123 163 10 7 CHIP Online 24,7 12,54 +0,37 +0,33 292 23 9 8 wetter.com 24,7 12,54 +0,37 -0,48 220 18 8 9 GMX 24,1 12,25 +0,06 -1,35 1.982 162 7 10 computerbild.de 22,8 11,60 -0,69 +0,62 173 15 12 11 SPIEGEL ONLINE 21,2 10,77 +0,07 +0,76 713 66 11 12 RTL.de 20,5 10,45 -0,52 -0,47 198 19 13 13 DasTelefonbuch.de 20,0 10,14 -0,01 +2,40 59 6 15 14 CHEFKOCH.de 18,0 9,14 +0,16 +1,53 183 20 14 15 FOCUS Online 18,0 9,13 +0,14 +1,29 163 18 16 16 MSN 17,0 8,62 -0,03 -3,00 363 42 17 17 meinestadt.de 16,8 8,52 +0,02 +0,42 178 21 19 18 Welt.de 16,7 8,50 +0,61 +1,52 164 19 18 19 DasÖrtliche 16,5 8,37 +0,16 +0,80 58 7 21 20 MyVideo 15,5 7,86 +0,58 +0,55 103 13 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2012 / Source: AGOF internet facts 2012-06 / plan.net media intelligence 3
  • 3. Top-10 Angebote: gutefrage.net with biggest gainsTop-10 platforms by net reach over timeFigures in m Unique User / month2826 T-Online 25,0124 23,85 eBay.de2220 gutefrage.net18 17,98 WEB.DE16 15,23 Yahoo!14 13,27 13,04 12,54 BILD.de12 12,25 11,6010 CHIP Online 8 wetter.com 6 GMX 4 2 computerbild.de 0Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-06 / plan.net media intelligence 4
  • 4. Sport-Sites gain Users because of ChampionsLeague finals and European ChampionshipTop-10 sport websites by net reach over timeFigures in m Unique User / month 7 6,62 Bild.de Sport 6 T-Online Sport 5 kicker.de 4,41 4 4,12 Spiegel Online 4,07 Sport 3,21 Sport1.de 3 3,09 2,51 Bild.de 2,51 Bundesliga 2,46 2 2,41 T-Online fussball.de transfermarkt.de 1 0Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-06 / plan.net media intelligence 5
  • 5. Publisher ranking June 2012Tomorrow Focus Media and InteractiveMedia extend lead 2012- 2012- Reach Unique User Difference in UU to Contacts Publisher Ø Contacts 05 06 in % in Mio. 2012-05 in Mio. 1 1 Tomorrow Focus Media 59,7 30,4 +0,73 1.415 47 2 2 InteractiveMedia CCSP 57,4 29,2 +0,36 4.237 145 3 3 United Internet Media 52,6 26,8 -0,12 4.703 176 4 4 Axel Springer Media Impact 52,0 26,4 +0,01 2.777 105 5 5 SevenOne Media 51,9 26,4 +0,06 1.049 40 6 6 IP Deutschland 50,4 25,6 -0,34 1.966 77 7 7 eBay Advertising Group 49,3 25,1 +0,02 4.661 186 8 8 Ströer Interactive 45,0 22,9 +0,13 718 31 9 9 OMS 41,6 21,2 +0,07 1.062 50 10 10 G+J Electronic Media Sales 39,3 20,0 +0,21 992 50 11 11 Yahoo! Deutschland 38,9 19,8 +0,04 1.204 61 12 12 ad pepper media 35,7 18,1 -0,21 175 10 13 13 iq digital 33,5 17,0 +0,49 848 50 14 14 freeXmedia 30,5 15,5 -0,67 1.168 75 16 15 SPIEGEL QC 28,6 14,6 +0,18 917 63 15 16 Hi-media Deutschland 28,5 14,5 -0,56 486 34 17 17 Microsoft Advertising 27,2 13,8 -0,32 770 56 19 18 Glam Media 20,2 10,3 -0,42 163 16 18 19 Unister Media 17,7 9,0 -1,85 69 8 21 20 MAIRDUMONT MEDIA 15,2 7,7 +0,13 101 13 Top-3 Gains/Losses in net reachBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2012 / Source: AGOF internet facts 2012-06 / plan.net media intelligence 6
  • 6. Over 51 million onliners in Germany 51,77 Mio. 50,84 Mio. 70,21 Mio. use the Internet have used the Internet in the last 3 months German speaking population 14 years and older 74% 72%Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 7
  • 7. Internet penetration in Germany is at 74%Onliners (last 12 months)Figures in %80 73 73 7470 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean ofquarters a year / 2011: Mean of months a year / 2012: current monthSource: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-06 / plan.net media intelligence 8
  • 8. Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 97 94 97 96 94 88 90 84 78 80 71 70 58 60 50 46 40 34 30 20 15 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 9
  • 9. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 92 95 95 90 86 86 80 77 74 70 66 60 50 52 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 23 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 10
  • 10. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 67 14 - 19 years 133 96 20 - 29 years 132 95 30 - 39 years 131 95 40 - 49 years 119 88 50 - 59 years 103 74 60 - 69 years 72 52 70 years and older 31 23 0 20 40 60 80 100 120 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 11
  • 11. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 68 1.000 - 2.000 EUR 89 64 2.000 - 3.000 EUR 101 73 3.000 - 4.000 EUR 109 79 4.000 EUR or more 120 87None or Secondary Modern / Primary School 79 57 Secondary Schools 110 80 (Specialized) A-Levels 125 90 University Degree 119 86 60 70 80 90 100 110 120 130 140Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 12
  • 12. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,68 4,82 4,67 5% 9% 9% 9,40 19% 8,55 26,63 24,21 17% 52% 48% 9,17 11,54 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 13
  • 13. Two thirds of the online users are employed andhave at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,99 4,76 7,28 9,57 4% 9% 14% 19% 5,47 11% 15,12 30% 7,77 15% 16,40 33,33 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 14
  • 14. 57% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,33 7,39 8,47 2,49 9% 17% 15% 5% 14,36 2,70 28% 5% 7,63 8,50 15% 17% 14,39 28% 18,46 12,97 36% 25% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 15
  • 15. The internet is used predominantly at home –31% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 93 34 At work 33 7 At school, university 8 10 In public places 9 31 On the move 24 2012-06 27 At friends / relatives, elsewhere 27 2011-06 0 10 20 30 40 50 60 70 80 90 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 16
  • 16. Almost 80% of the onliners in Germany access theinternet via broadbandOnline access at home (multiple choice)Figures in % Broadband 79 DSL 63 Cable 11 Other broadband connection (cable, 3G) 9 Narrowband 25 ISDN 15 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 96.648 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 17
  • 17. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % Email 87 Cinema 37 87 36 Search Engines 83 TV Listings 35 83 31 Global News 70 Messenger 32 71 32 Online Shopping 68 Family and Kids 29 67 28 Weather 67 Job Portals 22 65 23 Local/Regional News 62 Fitness and Wellness 21 62 19 Online Banking 56 Stars and Celebrities 21 57 20 Product Reviews 41 Real Estate Listings 20 40 19Sport Results and News 41 Blogs 17 39 16 Chats and Boards 40 Flirting, Dating 15 39 2012-06 16 2012-06 Food and Beverage 38 2011-06 Horoscopes 9 2011-06 35 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 18
  • 18. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 61 Women Clothing 40 59 38 Vacations 56 Men Clothing 39 56 36 Tickets 56 Movies, Videos, DVDs 38 55 39 Hotels 51 Computer-Hardware 36 50 37 Shoes 47 Sports Equipment 36 42 35 Furniture 45 Digital Cameras 35 44 38 Airline Tickets 45 Health Products, Medicine 35 44 35 CDs 43 Toys 35 45 35 Train Ticktets 42 Flatscreen TV 34 43 33 2012-06 2012-06 Telecommunication Products 41 2011-06 Used Cars 34 2011-06 41 34 0 20 40 60 80 0 20 40 60 80Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 19
  • 19. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 45 Movies, DVDs 22 42 21 Tickets 36 Train Tickets 21 34 20Womens Clothing 28 Computer Hardware 20 26 20 Hotels 28 Health Products, Medicine 19 26 18 Shoes 28 Furniture 18 23 16 Vacations 27 Sports Equipment 18 25 16 CDs 26 Computer Software 16 26 16 Airline Tickets 25 Telecommunication Products 16 24 15 Mens Clothing 25 Music, Movie Downloads 14 23 14 2012-06 2012-06 Toys 23 Computer- and Videogames 14 23 2011-06 13 2011-06 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-06 / plan.net media intelligence 20
  • 20. Profile AGOF internet facts 2012-06 Universe: 70,21 m (German speaking population in Germany 14 years and older) Sample: 112.283 unweighted cases (101.316 onliners) Time frame: June 2012 Reported websites: 771 Reported placement units: 3.955 Reported product categories: 59
  • 21. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net.com Web: www.plan-net.com Facebook: facebook.com/plannet Twitter: @plannet

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