AGOF internet facts 2012-04 english version
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AGOF internet facts 2012-04 english version

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Summary of the main results of the German online study "internet facts" 2012-04

Summary of the main results of the German online study "internet facts" 2012-04

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AGOF internet facts 2012-04 english version AGOF internet facts 2012-04 english version Presentation Transcript

  • AGOF internet facts 2012-04plan.net group for digital communication12.07.2012 2
  • Website-ranking April 2012: net reach Ø monthWetter.com, RTL.de and Chefkoch.de with the biggest gains2012- 2012- Reach Unique User Difference in Difference in Contacts Website Ø Contacts 03 04 in % in Mio. 2012-03 2011-04 in Mio. 1 1 T-Online 49,8 25,08 +0,12 0,00 3.972 158 2 2 eBay.de 45,7 23,02 -0,34 -0,02 3.778 164 3 3 gutefrage.net 31,5 15,84 +0,05 +1,15 88 6 4 4 WEB.DE 30,8 15,50 -0,26 -1,30 2.880 186 5 5 Yahoo! Deutschland 26,8 13,49 -0,28 -0,17 821 61 6 6 BILD.de 25,2 12,68 -0,45 +0,36 2.104 166 7 7 CHIP Online 24,9 12,55 -0,29 +1,01 307 25 8 8 computerbild.de 24,8 12,50 -0,31 +7,13 204 16 9 9 GMX 24,0 12,08 -0,28 -1,07 1.996 165 11 10 RTL.de 21,0 10,60 +0,36 +0,15 265 25 10 11 SPIEGEL ONLINE 20,1 10,13 -0,50 +0,59 682 67 18 12 wetter.com 19,9 10,01 +1,63 +0,65 160 16 14 13 DasTelefonbuch.de 19,3 9,70 +0,32 +2,46 58 6 16 14 CHEFKOCH.de 18,5 9,34 +0,36 +2,18 194 21 12 15 MyVideo 18,3 9,20 -0,26 +1,16 136 15 15 16 MSN 17,8 8,97 -0,16 -2,77 378 42 13 17 FOCUS Online 17,1 8,62 -0,82 +1,13 145 17 19 18 meinestadt.de 16,8 8,47 +0,10 +1,15 190 23 17 19 DasÖrtliche 16,4 8,27 -0,26 +0,87 57 7 21 20 mobile.de 15,0 7,53 -0,22 -0,10 976 130 Top-3 Gains/Losses in net reachBase: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: April 2012 / Source: AGOF internet facts 2012-04 / plan.net media intelligence 3
  • Top10 websites: RTL.de enters the Top10 replacingSpiegel.de. T-Online still leads before ebay.deTop-10 platforms by net reach over timeFigures in m Unique User / month2826 25,0824 T-Online 23,0222 eBay.de20 gutefrage.net1816 15,84 WEB.DE 15,5014 13,49 Yahoo! 12,6812 12,50 BILD.de 12,0810 10,60 CHIP Online 8 6 computerbild.de 4 GMX 2 RTL.de 0Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-04 / plan.net media intelligence 4
  • RTL.de leads the ranking by regaining net reach overthe last montsTop-8 TV network websites by net reach over timeFigures in m Unique User / month1211 10,610 RTL.de incl. wetter.de 9 N24.de incl. 8 wer-weiss-was 7,34 ProSieben.de 7 6 5,94 Sat1.de 5 n-tv.de 4 3,41 sixx 3 2,89 2,66 2 1,91 Sky.de 1,82 1 RTL2.de 0Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-04 / plan.net media intelligence 5
  • Publisher ranking April 2012Axel Springer and SevenOne Media with slight growth.G+J EMS enters Top10 2012 2012 Reach Unique User Difference in UU to Contacts Ø Publisher -03 -04 in % in Mio. 2012-03 in Mio. Contacts 1 1 TomorrowFocus 58,7 29,54 +0,01 1.325 45 2 2 InteractiveMedia 57,6 28,99 -0,48 4.593 158 3 3 United Internet Media 53,5 26,95 -0,08 5.171 192 4 4 Axel Springer 52,1 26,21 +0,27 2.753 105 5 5 SevenOne Media 52,0 26,18 +0,49 1.096 42 6 6 IP Deutschland 50,7 25,55 -0,02 2.050 80 7 7 eBay Advertising Group 48,7 24,51 -0,37 4.754 194 8 8 Ströer Interactive 45,0 22,64 +0,04 704 31 9 9 OMS 40,9 20,61 -0,36 996 48 11 10 G+J EMS 39,2 19,76 -0,12 1.039 53 10 11 Yahoo! Deutschland 39,1 19,70 -0,19 1.247 63 12 12 ad pepper media 36,1 18,15 +0,14 181 10 13 13 iq digital 32,4 16,33 -0,60 871 53 14 14 freeXmedia 32,3 16,26 -0,04 1.225 75 15 15 Hi-media Deutschland 30,5 15,34 0,00 567 37 16 16 Microsoft Advertising 28,3 14,23 -0,44 824 58 17 17 SPIEGEL QC 27,6 13,89 -0,49 873 63 18 18 Unister Media 21,6 10,89 +0,02 142 13 19 19 Glam Media 20,3 10,24 -0,62 104 10 20 20 Urban Media 15,3 7,72 -0,01 174 23 Top-3 Gains/Losses in net reachBase: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: April 2012 / Source: AGOF internet facts 2012-04 / plan.net media intelligence 6
  • Over 51 million onliners in Germany 51,40 Mio. 50,34 Mio. 70,33 Mio. use the Internet have used the Internet in the last 3 months German speaking population 14 years and older 73% 72%Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 7
  • Internet penetration in Germany is at 73%Onliners (last 12 months)Figures in %80 73 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean ofquarters a year / since 2011: Mean of months a yearSource: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-04 / plan.net media intelligence 8
  • Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 96 94 96 95 91 90 87 83 80 76 68 70 60 57 50 45 40 32 30 20 14 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 9
  • Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 92 95 90 93 86 85 80 77 72 70 66 60 50 51 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 22 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 10
  • Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 67 14 - 19 years 134 96 20 - 29 years 132 95 30 - 39 years 130 93 40 - 49 years 119 85 50 - 59 years 101 72 60 - 69 years 71 51 70 years and older 30 22 0 20 40 60 80 100 120 140Base: 112.922 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 11
  • Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 93 67 1.000 - 2.000 EUR 90 64 2.000 - 3.000 EUR 101 73 3.000 - 4.000 EUR 110 79 4.000 EUR or more 120 86None or Secondary Modern / Primary School 78 56 Secondary Schools 112 80 (Specialized) A-Levels 126 90 University Degree 121 86 60 70 80 90 100 110 120 130 140Base: 112.917 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 12
  • The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,44 4,96 4,69 5% 10% 9% 9,33 8,17 19% 26,39 16% 23,95 52% 48% 9,19 11,57 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 13
  • Almost two thirds of the online users are employedand have at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,89 4,97 7,41 9,27 4% 10% 15% 18% 5,24 10% 15,48 31% 7,68 15% 16,02 32,72 32% 65% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 14
  • 58% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,32 7,16 8,47 2,48 9% 17% 14% 14,07 5% 2,77 28% 5% 7,52 8,72 15% 14,08 17% 28% 17,97 13,11 36% 26% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 15
  • The internet is used predominantly at home –30% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 96 At home 95 34 At work 32 8 At school, university 8 10 In public places 9 30 On the move 23 2012-04 27 At friends / relatives, elsewhere 28 2011-04 0 10 20 30 40 50 60 70 80 90 100Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 16
  • Almost 80% of the onliners in Germany access theinternet via broadbandOnline access at home (multiple choice)Figures in % Broadband 78 DSL 64 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 24 ISDN 14 Analog modem 10 0 10 20 30 40 50 60 70 80 90Base: 97.441 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 17
  • E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % Email 87 Cinema 38 88 37 Search Engines 83 TV Listings 35 84 30 Global News 70 Messenger 32 71 33 Online Shopping 69 Family and Kids 29 67 27 Weather 64 Job Portals 23 62 23 Local/Regional News 62 Fitness and Wellness 21 62 18 Online Banking 56 Stars and Celebrities 21 56 19 Product Reviews 42 Real Estate Listings 19 41 19 Chats and Boards 40 Blogs 17 40 16Sport Results and News 39 Flirting, Dating 16 39 2012-04 17 2012-04 Food and Beverage 39 2011-04 Horoscopes 9 2011-04 35 9 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 18
  • Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Women Clothing 39 59 38 Vacations 55 Movies, Videos, DVDs 38 56 39 Tickets 55 Men Clothing 38 55 36 Hotels 50 Digital Cameras 37 50 37 Shoes 44 Computer-Hardware 36 42 37 Airline Tickets 44 Sports Equipment 35 44 35 Furniture 44 Toys 35 44 35 CDs 43 Health Products, Medicine 35 44 35 Train Ticktets 42 Flatscreen TV 33 43 33 2012-4 2012-04 Telecommunication Products 40 2011-04 Used Cars 33 2011-04 41 34 0 20 40 60 80 0 20 40 60 80Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 19
  • Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 43 Movies, DVDs 21 42 21 Tickets 35 Train Tickets 21 34 20Womens Clothing 27 Computer Hardware 19 26 20 Hotels 27 Health Products, Medicine 18 26 17 CDs 26 Furniture 17 26 16 Vacations 25 Sports Equipment 17 24 16 Shoes 25 Computer Software 16 23 16 Airline Tickets 25 Telecommunication Products 16 24 15 Mens Clothing 24 Music, Movie Downloads 14 23 14 2012-04 2012-04 Toys 23 Computer- and Videogames 13 23 2011-04 13 2011-04 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.800 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-04 / plan.net media intelligence 20
  • Profile AGOF internet facts 2012-03 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.917 unweighted cases (101.800 onliners) Time frame: April 2012 Reported websites: 751 Reported placement units: 3.913 Reported product categories: 59
  • contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net.com Web: www.plan-net.com Facebook: facebook.com/plannet Twitter: @plannet