AGOF internet facts 2012-02 english version

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Summary of the main results of the German online study "internet facts" 2012-02

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AGOF internet facts 2012-02 english version

  1. 1. AGOF internet facts 2012-02plan.net group for digital communication24.05.2012 2
  2. 2. Website-ranking February 2012: net reach Ø monthMyVideo gains 1,54 m Unique Users and enters the top-202012- 2012- Net Reach Unique User Difference in UU Difference in UU Contacts Ø Website 01 02 in % in m. To 2012-01 to 2011-02 in m. Contacts 1 1 T-Online 49,0 24,68 -1,02 -0,90 4.150 168 2 2 eBay.de 46,3 23,29 -0,35 -0,30 4.634 199 3 3 WEB.DE 31,5 15,85 -0,68 -1,05 2.719 172 4 4 gutefrage.net 30,9 15,54 -0,33 +0,23 83 5 5 5 Yahoo! Deutschland 28,0 14,08 -0,71 +0,27 832 59 6 6 BILD.de 26,8 13,51 -0,86 +0,82 2.216 164 7 7 CHIP Online 26,0 13,08 -1,10 +1,17 328 25 8 8 computerbild.de 24,9 12,55 -0,58 +5,78 216 17 9 9 GMX 24,3 12,23 -0,48 -0,80 2.066 169 10 10 SPIEGEL ONLINE 21,5 10,83 -0,45 +0,62 770 71 12 11 RTL.de 20,8 10,47 +0,36 +1,58 268 26 11 12 FOCUS Online 20,0 10,08 -0,30 +2,26 175 17 13 13 DasTelefonbuch.de 18,6 9,37 -0,40 +2,59 62 7 14 14 MSN 18,2 9,18 +0,02 -3,33 368 40 15 15 CHEFKOCH.de 17,9 8,99 -0,17 +1,67 176 20 25 16 MyVideo 17,6 8,87 +1,54 +0,63 128 14 20 17 wetter.com 17,5 8,80 +0,64 +1,88 154 18 17 18 meinestadt.de 16,7 8,41 -0,15 +0,57 207 25 19 19 DasÖrtliche 15,9 8,01 -0,20 +0,31 54 7 16 20 Welt.de 15,8 7,97 -0,60 +0,80 180 23 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: February 2012 / Source: AGOF internet facts 2012-02 / plan.net media intelligence 3
  3. 3. Top10 websites: T-Online on top before eBay andWeb.deTop-10 platforms by net reach over timeFigures in m Unique User / month2826 24,68 T-Online24 23,2922 eBay.de20 WEB.DE18 gutefrage.net16 15,85 Yahoo! 15,5414 14,08 13,51 13,08 BILD.de12 12,55 12,23 10,83 CHIP Online10 8 computerbild.de 6 GMX 4 SPIEGEL ONLINE 2 0 11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01 12-02Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-02 / plan.net media intelligence 4
  4. 4. Automotive websites with stable net reach throughoutthe year – slight gains at the beginning of the yearTop-5 automotive-platforms by net reach over timeFigures in m Unique User / month 9 8 7,35 mobile.de 7 6 5,90 T-Online AutoScout 24 5 motor-talk.de 4 4,05 3 autobild.de 2,53 2 autoplenum.de 1 1,42 0 11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01 12-02Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-02 / plan.net media intelligence 5
  5. 5. Publisher ranking February 2012Tomorrow Focus takes #1, SevenOne and IP Deutschlandswitch ranks 2012- 2012- Net reach Unique User Difference in UU Contacts Ø Publisher 01 02 in % in m to 2012-01 in m Contacts 2 1 Tomorrow Focus 59,0 29,71 -0,50 1.432 48 1 2 InteractiveMedia 57,9 29,15 -1,40 4.738 163 3 3 United Internet Media 54,2 27,30 -0,81 5.098 187 4 4 Axel Springer Media Impact 51,9 26,14 -0,84 2.939 113 6 5 SevenOne Media 51,1 25,71 +0,45 1.016 40 5 6 IP Deutschland 50,9 25,61 -0,43 2.209 86 7 7 eBay Advertising Group 48,9 24,64 -0,38 5.713 232 8 8 Ströer Interactive 45,3 22,79 -0,61 1.055 46 9 9 OMS 42,5 21,40 -0,48 1.178 55 10 10 Yahoo! Deutschland 40,3 20,26 -0,84 1.274 63 11 11 G+J EMS 40,1 20,17 -0,76 1.098 55 12 12 ad pepper media 35,3 17,78 -0,70 179 10 13 13 iq digital 34,7 17,46 -0,51 1.044 60 15 14 freeXmedia 32,6 16,41 -1,04 1.288 79 14 15 Hi-media Deutschland 31,2 15,70 -1,85 514 33 16 16 Microsoft Advertising 29,5 14,87 -0,87 858 58 17 17 SPIEGEL QC 29,1 14,65 -0,73 962 66 18 18 Unister Media 22,0 11,07 -2,15 156 14 19 19 Glam Media 21,7 10,92 -0,35 114 10 20 20 Mairdumont Media 15,4 7,75 -0,74 111 14 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: February 2012 / Source: AGOF internet facts 2012-02 / plan.net media intelligence 6
  6. 6. Over 51 million onliners in Germany 70,33 Mio. 51,40 Mio. 50,34 Mio. German speaking use the Internet have used the Internet in the population 14 years last 3 months and older 73% 72%Base: 112.306 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 7
  7. 7. Internet penetration in Germany is at 73%Onliners (last 12 months)Figures in %80 73 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 8
  8. 8. Virtually everyone in younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 96 94 96 95 91 90 87 83 80 76 68 70 60 57 50 45 40 32 30 20 14 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 9
  9. 9. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 92 95 90 93 86 85 80 77 72 70 66 60 50 51 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 22 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 10
  10. 10. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 67 14 - 19 years 134 96 20 - 29 years 132 95 30 - 39 years 130 93 40 - 49 years 119 85 50 - 59 years 101 72 60 - 69 years 71 51 70 years and older 30 22 0 20 40 60 80 100 120 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 11
  11. 11. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 93 67 1.000 - 2.000 EUR 90 64 2.000 - 3.000 EUR 101 73 3.000 - 4.000 EUR 110 79 4.000 EUR or more 120 86None or Secondary Modern / Primary School 78 56 Secondary Schools 112 80 (Specialized) A-Levels 126 90 University Degree 121 86 60 70 80 90 100 110 120 130 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 12
  12. 12. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,44 4,96 4,69 5% 10% 9% 9,32 8,17 19% 26,39 16% 23,95 52% 48% 9,19 11,57 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 13
  13. 13. Almost two thirds of the online users are employedand have at least completed secondary educationEducation and occupation of onlinersFigures in m / % 1,89 5,07 7,41 9,27 4% 10% 15% 18% 5,14 10% 15,48 31% 7,68 15% 16,03 32,72 32% 65% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 14
  14. 14. 57% of the onliners have a net household income ofmore than 2.000 eurosPersonal income and net household income of onlinersFigures in m / % 4,13 7,21 8,10 2,52 8% 16% 14% 5% 14,44 2,63 29% 5% 7,53 8,41 15% 17% 14,53 29% 18,21 12,98 36% 26% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 15
  15. 15. The internet is used predominantly at home –29% of onliners use the internet on the move vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 96 At home 95 33 At work 32 8 At school, university 8 10 In public places 9 29 On the move 22 2012-02 28 At friends / relatives, elsewhere 30 2011-02 0 10 20 30 40 50 60 70 80 90 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 16
  16. 16. 79% of the onliners in Germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 79 DSL 64 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 23 ISDN 14 Analog modem 10 0 10 20 30 40 50 60 70 80 90Base: 96.666 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 17
  17. 17. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 86 Food and Beverages 38 89 34 Search Engines 82 TV Listings 35 84 31 Global News 69 Messenger 32 67 34 Online Shopping 69 Family and Kids 29 68 28 Weather 64 Job Portals 22 65 24 Regional, local news 62 Stars and Celebrities 21 61 19 Online-Banking 57 Fitness and Wellness 20 56 17 Product Reviews 41 Real Estate Listings 19 41 18 Chat, Forums 40 Blogs 17 41 17 Sports Results, News 39 Flirting, Dating 16 38 2012-02 18 2012-02 Cinema 38 2011-02 Horoscopes 9 2011-02 38 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 18
  18. 18. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Women Clothing 39 59 38 Vacations 55 Movies, Videos, DVDs 38 56 40 Tickets 55 Men Clothing 38 55 36 Hotels 50 Digital Cameras 36 50 39 Shoes 44 Computer-Hardware 36 40 38 Furniture 44 Sports Equipment 35 45 35 Airline Tickets 44 Toys 35 44 35 CDs 43 Health Products, Medicine 35 47 36 Train Ticktets 41 Flatscreen TV 33 44 33 2012-02 2012-02 Telecommunication Products 40 2011-02 Used Cars 33 2011-02 42 34 0 20 40 60 80 0 20 40 60 80Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 19
  19. 19. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 43 Movies, DVDs 21 42 21 Tickets 35 Train Tickets 21 34 20Womens Clothing 27 Computer Hardware 19 25 20 Hotels 27 Health Products, Medicine 18 25 18 CDs 26 Furniture 17 26 16 Vacations 26 Sports Equipment 17 24 16 Shoes 25 Computer Software 16 21 16 Airline Tickets 25 Telecommunication Products 15 24 15 Mens Clothing 24 Music, Movie Downloads 14 22 13 2012-01 2012-02 Toys 23 Computer- and Videogames 13 22 2011-01 13 2011-02 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-02 / plan.net media intelligence 20
  20. 20. Profile AGOF internet facts 2012-02 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.423 unweighted cases (101.306 onliners) Time frame: February 2012 Reported websites: 743 Reported placement units: 3.973 Reported product categories: 59
  21. 21. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet

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