AGOF internet facts 2012-01 english version

614
-1

Published on

Summary of the main results of the German online study "internet facts" 2012-01

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
614
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AGOF internet facts 2012-01 english version

  1. 1. AGOF internet facts 2012-01plan.net group for digital communication19.04.2012 2
  2. 2. Website-ranking January 2012: net reach Ø monthSpiegel Online back in top 10, meinestadt.de back intop 202011- 2012- Net Reach unique user Difference in UU Difference in UU contacts Ø Website 12 01 in % in m. To 2011-12 to 2011-01 in m. contacts 1 1 T-Online 51,1 25,70 +1,11 -0,13 4.253 166 2 2 eBay.de 47,0 23,64 -0,62 -0,68 4.957 210 3 3 WEB.DE 32,8 16,53 -0,16 -0,97 2.878 174 4 4 gutefrage.net 31,5 15,87 +1,32 -0,47 87 6 5 5 Yahoo! Deutschland 29,4 14,79 +0,53 -0,03 900 61 8 6 BILD.de 28,6 14,37 +1,47 +0,91 2.390 166 6 7 CHIP Online 28,2 14,18 +0,41 +1,05 378 27 7 8 computerbild.de 26,1 13,13 -0,23 +5,13 246 19 9 9 GMX 25,2 12,71 -0,14 -0,91 2.189 172 11 10 SPIEGEL ONLINE 22,4 11,28 +1,01 +1,06 806 72 15 11 FOCUS Online 20,6 10,38 +1,76 +2,40 188 18 14 12 RTL.de 20,1 10,11 +1,17 +0,33 273 27 13 13 DasTelefonbuch.de 19,4 9,77 +0,65 +2,62 68 7 12 14 MSN 18,2 9,16 -0,88 -4,25 361 39 10 15 chefkoch.de 18,2 9,16 -1,88 +1,54 182 20 20 16 Welt.de 17,0 8,57 +0,89 +0,91 203 24 22 17 meinestadt.de 17,0 8,56 +1,00 +0,22 228 27 17 18 Entertainweb 16,4 8,23 +0,17 +1,03 62 8 16 19 DasÖrtliche 16,3 8,21 -0,36 +0,37 58 7 19 20 wetter.com 16,2 8,16 +0,29 +0,67 145 18 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2012 / Source: AGOF internet facts 2012-01 / plan.net media intelligence 3
  3. 3. Top10 websites: gutefrage.net, Bild.de and SpiegelOnline gain net reachTop-10 platforms by net reach over timeFigures in m Unique User / month2826 25,724 23,6 T-Online22 eBay.de20 WEB.DE18 gutefrage.net 16,516 15,9 Yahoo! 14,8 Deutschland 14,414 14,2 BILD.de 13,1 12,712 CHIP Online 11,310 computerbild.de 8 GMX 6 SPIEGEL ONLINE 11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-01 / plan.net media intelligence 4
  4. 4. German travel websites benefit from travel planningfor 2012Top-10 travel-platforms by net reach over timeFigures in m Unique User / month 6 5,4 5,3 5 Ab-in-den- Urlaub.de HolidayCheck 4 3,7 TripAdvisor 3,3 3,3 Fluege.de 3 Reisen.de travel24.com 2 2,1 1,9 1,9 Dumontreise.de 1,2 opodo.de 1 4trips FeWo-direkt.de 0 11-01 11-02 11-03 11-04 11-05 11-06 11-07 11-08 11-09 11-10 11-11 11-12 12-01Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2011-01- 2012-01 / plan.net media intelligence 5
  5. 5. Publisher ranking January 2012OMS back in Top10, Hi-media and Unister increaseportfolio reach 2011 2012 Net reach Unique User Difference in UU Contacts Ø Publisher 12 in % in m to 2011-12 in m contacts 1 1 InteractiveMedia 60,7 30,6 +0,59 4.951 162 2 2 TOMORROW FOCUS 60,0 30,2 +1,21 1.668 55 3 3 United Internet Media 55,8 28,1 +0,23 5.407 192 5 4 Axel Springer Media 53,6 27,0 +1,43 3.163 117 4 5 IP Deutschland 51,7 26,0 -0,57 2.385 92 7 6 SevenOne Media 50,2 25,3 +0,16 996 39 6 7 eBay Advertising Group 49,7 25,0 -0,37 6.073 243 8 8 Ströer Interactive 46,5 23,4 +1,16 1.142 49 11 9 OMS 43,5 21,9 +1,68 1.101 50 10 10 Yahoo! Deutschland 41,9 21,1 +0,59 1.368 65 9 11 G+J Electronic Media 41,6 20,9 -0,64 1.162 56 12 12 ad pepper media 36,7 18,5 -0,21 198 11 13 13 iq digital 35,7 18,0 +0,63 1.236 69 17 14 Hi-media Deutschland 34,9 17,6 +3,62 575 33 14 15 freeXmedia 34,7 17,5 +0,70 1.510 87 15 16 Microsoft Advertising 31,3 15,7 -0,24 872 55 16 17 SPIEGEL QC 30,6 15,4 +1,39 1.012 66 19 18 Unister Media 26,3 13,2 +3,38 234 18 18 19 Glam Media 22,4 11,3 +0,23 129 12 20 20 MAIRDUMONT MEDIA 16,9 8,5 +1,29 128 15 Top-3 Gains/Losses in net reachBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: January 2012 / Source: AGOF internet facts 2012-01 / plan.net media intelligence 6
  6. 6. Over 51 million onliners in Germany 70,33 m German speaking population 14 years and older 51,40 m (73%) use the internet 50,34 Mio. (72%) have used the internet in the last 3 monthsBase: 112.306 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 7
  7. 7. Internet penetration in Germany is at 73%Onliners (last 12 months)Figures in %80 73 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 8
  8. 8. Virtually everyone in the younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 96 94 96 95 92 88 90 84 80 76 68 70 60 57 50 45 40 32 30 20 14 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 9
  9. 9. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 96 95 92 93 90 86 86 80 77 72 70 66 60 50 51 14 - 19 years 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 22 50 - 59 years 20 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011 2012Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 10
  10. 10. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 66 14 - 19 years 134 96 20 - 29 years 132 95 30 - 39 years 130 93 40 - 49 years 119 86 50 - 59 years 100 72 60 - 69 years 71 51 70 years and older 29 22 0 20 40 60 80 100 120 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 11
  11. 11. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 67 1.000 - 2.000 EUR 90 64 2.000 - 3.000 EUR 101 72 3.000 - 4.000 EUR 111 80 4.000 EUR or more 120 86None or Secondary Modern / Primary School 78 56 Secondary Schools 112 80 (Specialized) A-Levels 126 90 University Degree 121 86 60 70 80 90 100 110 120 130 140Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 12
  12. 12. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,44 4,96 4,69 5% 10% 9% 9,32 8,17 19% 26,39 16% 23,95 0,5 0,5 9,19 11,57 18% 23% 14-19 years 20-29 years male 30-39 years 40-49 years 50-59 years 60-69 years female 70 years and olderBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 13
  13. 13. Almost two thirds of the online users are employedand have at minimum completed continuededucationEducation and occupation of onlinersFigures in m / % 1,89 5,12 7,41 9,27 4% 10% 15% 18% 5,09 10% 15,48 31% 7,67 15% 16,03 32,72 32% 65% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 14
  14. 14. 56% of the onliners have a net household income ofmore than 2.000 euroOwn income and net household income of onlinersFigures in m / % 4,23 14,60 2,55 8% 15% 5% 14,80 28,50 2,60 29% 28% 5% 15,70 16% 8,28 17% 15,70 16% 25,50 17,89 25% 36% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 15
  15. 15. The internet is used predominantly at home –29% of onliners use the internet on the road vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 96 At home 95 33 At work 32 8 At school, university 8 10 On the road 9 29 In public places 22 2012-01 28 At friends / relatives, elsewhere 30 2011-01 0 10 20 30 40 50 60 70 80 90 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 16
  16. 16. 78% of the onliners in Germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 78 DSL 64 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 23 ISDN 14 Analog modem 10 0 10 20 30 40 50 60 70 80 90Base: 96.666 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 17
  17. 17. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 86 Food and Beverages 37 89 35 Search Engines 83 TV Listings 34 84 31 Global News 69 Messenger 32 67 35 Online Shopping 67 Family and Kids 28 68 29 Weather 64 Job Portals 22 64 24 Regional, local news 62 Stars and Celebrities 21 61 20 Online-Banking 57 Fitness and Wellness 19 57 18 Product Reviews 41 Real Estate Listings 19 40 18 Chat, Forums 40 Blogs 17 41 16 Sports Results, News 39 Flirting, Dating 15 38 2012-01 18 2012-01 Cinema 38 2011-01 Horoscopes 9 2011-01 38 9 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 18
  18. 18. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Women Clothing 39 59 38 Vacations 55 Movies, Videos, DVDs 38 56 40 Tickets 55 Men Clothing 38 55 36 Hotels 50 Digital Cameras 36 50 39 Shoes 44 Computer-Hardware 36 40 38 Airline Tickets 44 Sports Equipment 35 44 35 Furniture 44 Toys 35 45 35 CDs 43 Health Products, Medicine 35 47 36 Train Ticktets 41 Flatscreen TV 33 44 33 2012-01 2012-01 Telecommunication Products 40 2011-01 Used Cars 33 2011-01 42 34 0 20 40 60 80 0 20 40 60 80Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 19
  19. 19. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 43 Movies, DVDs 21 42 21 Tickets 35 Train Tickets 21 34 20Womens Clothing 27 Computer Hardware 19 25 20 Hotels 27 Health Products, Medicine 18 25 17 CDs 26 Furniture 17 26 16 Vacations 26 Sports Equipment 17 24 16 Shoes 25 Computer Software 16 21 16 Airline Tickets 25 Telecommunication Products 16 24 15 Mens Clothing 24 Music, Movie Downloads 14 22 13 2012-01 2012-01 Toys 23 Computer- and Videogames 13 22 2011-01 13 2011-01 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);Source: AGOF internet facts 2012-01 / plan.net media intelligence 20
  20. 20. Profile AGOF internet facts 2012-01 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.423 unweighted cases (101.306 onliners) Time frame: January 2012 Reported websites: 733 Reported placement units: 3.887 Reported product categories: 59
  21. 21. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×