AGOF internet facts 2011-11 english version

627
-1

Published on

Summary of the main results of the German online study "internet facts" 2011-11

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
627
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

AGOF internet facts 2011-11 english version

  1. 1. agof internet facts 2011-11plan.net group for digital communication23.02.2012 2
  2. 2. Website-ranking November: net reach Ø montheBay gained net reach during pre-christmas period,Bild.de lengthen the distance to Spiegel Online2011- 2011- Net Reach unique user Difference in UU Difference in UU contacts Ø Website 10 11 in % in m. To 2011-10 to 2010-11 in m. contacts 1 1 T-Online 49,4 24,85 +0,21 -0,23 3.709 149 2 2 eBay.de 47,1 23,71 +0,89 -0,59 4.753 201 3 3 WEB.DE 32,3 16,27 -0,09 -1,04 2.672 164 5 4 Yahoo! Deutschland 28,5 14,35 +0,31 -0,28 859 60 6 5 gutefrage.net 28,5 14,33 +0,52 -0,45 72 5 4 6 computerbild.de 25,7 12,93 -2,41 +3,54 220 17 7 7 CHIP Online 25,7 12,92 +0,09 +0,67 340 26 8 8 GMX 25,0 12,58 -0,21 -0,87 2.103 167 9 9 BILD.de 24,8 12,47 +0,55 +0,39 2.044 164 10 10 SPIEGEL ONLINE 20,2 10,16 +0,07 +0,26 639 63 11 11 MSN 19,7 9,92 -0,09 -3,73 388 39 12 12 chefkoch.de 18,2 9,17 +0,54 +1,44 190 21 15 13 FOCUS Online 17,4 8,78 +0,34 +1,64 148 17 14 14 DasTelefonbuch.de 17,3 8,73 +0,13 +1,65 62 7 20 15 DasÖrtliche 16,7 8,42 +0,66 +0,76 61 7 18 16 Entertainweb 15,9 8,00 +0,02 +1,92 58 7 17 17 Windows Live 15,5 7,82 -0,21 -2,37 520 67 19 18 meinestadt.de 15,2 7,67 -0,10 +0,24 174 23 13 19 RTL.de 15,1 7,59 -1,03 -1,12 189 25 23 20 N24.de 15,0 7,53 +0,14 -2,30 37 5 Top-3 Gains/Losses in net reachBase: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 3
  3. 3. Bild.de and eBay gain net reachTop-10 platforms by net reach over timeFigures in m Unique User / month302826 T-Online 24,924 23,7 eBay.de22 WEB.DE20 computerbild.de1816 16,3 Yahoo! 14,4 Deutschland 14,314 12,9 gutefrage.net 12,9 12,612 12,5 CHIP Online10 10,2 GMX 8 BILD.de 6Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 4
  4. 4. Tape.tv has the highest net reach of all music-sites inGermanyTop-computer platforms by net reach over timeFigures in m Unique User / month 4 tape.tv lastfm.de 3 2,84 MTV radio.de VIVA.tv 2 laut.de 1,52 1,47 ANTENNE BAYERN Online 1,04 1 1,00 Universal Music Netzwerk 0,69 0,55 bigFM.de 0,53 0,31 ENERGY.de 0,30 0Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 5
  5. 5. Publisher ranking November 2011eBay Advertising, Hi-media and Glam gains biggest netreach 2011 2011 Net reach Unique User Difference in UU Contacts Ø Publisher 10 11 in % in m to 2011-10 in m contacts 1 1 InteractiveMedia 59,5 29,96 +0,14 4.416 147 2 2 Tomorrow Focus Media 57,7 29,04 +0,08 1.515 52 3 3 United Internet Media 54,1 27,21 -0,02 5.086 187 4 4 IP Deutschland 51,3 25,83 -0,30 2.368 92 5 5 Axel Springer Media Impact 50,2 25,27 -0,65 2.677 106 6 6 eBay Advertising Group 49,8 25,06 +0,71 5.728 229 7 7 SevenOne Media 46,6 23,45 -0,15 716 31 8 8 Ströer Interactive 43,4 21,86 -0,04 884 40 9 9 Yahoo! Deutschland 40,8 20,55 +0,04 1.313 64 10 10 G+J Electronic Media Sales 40,0 20,13 +0,19 1.090 54 11 11 OMS 39,0 19,63 +0,14 918 47 13 12 ad pepper media 36,7 18,47 +0,20 201 11 12 13 iq digital 34,7 17,46 -1,09 1.304 75 14 14 freeXmedia 32,0 16,11 -0,28 1.333 83 15 15 Microsoft Advertising 31,8 16,01 +0,02 926 58 16 16 SPIEGEL QC 27,8 14,00 -0,01 837 60 17 17 Hi-media Deutschland 26,1 13,16 +0,33 521 40 19 18 Glam Media 20,6 10,39 +0,63 110 11 18 19 Unister Media 20,1 10,13 +0,26 119 12 20 20 QUARTER MEDIA 14,9 7,49 +0,15 64 9 Top-3 Gains/Losses in net reachBase: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 6
  6. 6. Over 51 million onliners in Germany 70,33 m German speaking population 14 years and older 51,40 m (73%) use the internet 50,34 Mio. (72%) have used the internet in the last 3 monthsBase: 112.302 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 7
  7. 7. Internet penetration in Germany is at 73%Onliners (last 12 months)Figures in %80 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Base: 112.471 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 8
  8. 8. Virtually everyone in the younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 96 96 94 96 95 92 88 90 83 80 76 68 70 60 57 50 43 40 31 30 20 13 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.471 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 9
  9. 9. Steady increase in online use in age groups 50years and older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 97 92 94 90 92 86 86 80 77 70 71 66 60 50 14 - 19 years 50 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 20 20 50 - 59 years 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011Base: 112.471 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 10
  10. 10. Only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 66 14 - 19 years 136 97 20 - 29 years 132 94 30 - 39 years 129 92 40 - 49 years 120 86 50 - 59 years 100 71 60 - 69 years 70 50 70 years and older 28 20 0 20 40 60 80 100 120 140Base: 112.471 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 11
  11. 11. Above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 67 1.000 - 2.000 EUR 89 64 2.000 - 3.000 EUR 100 71 3.000 - 4.000 EUR 113 81 4.000 EUR or more 121 86None or Secondary Modern / Primary School 78 55 Secondary Schools 111 79 (Specialized) A-Levels 126 90 University Degree 122 87 60 70 80 90 100 110 120 130 140Base: 112.471 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 12
  12. 12. The majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,20 5,11 4,53 4% 10% 9% 9,45 7,97 19% 26,51 16% 23,64 47% 53% 9,25 11,63 19% 23% 14-19 years 20-29 years Male 30-39 years 40-49 years 50-59 years 60-69 years Female 70 years and olderBase: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 13
  13. 13. Almost two thirds of the online users are employedand have at minimum completed continuededucationEducation and occupation of onlinersFigures in m / % 1,92 4,80 7,60 9,45 4% 9% 15% 19% 4,83 10% 15,06 30% 7,75 15% 15,97 32,91 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 14
  14. 14. 56% of the onliners have a net household income ofmore than 2.000 euroOwn income and net household income of onlinersFigures in m / % 4,36 7,34 7,55 2,43 9% 14,39 15% 15% 5% 29% 2,74 5% 8,18 16% 8,20 16% 14,29 29% 12,78 18,03 25% 36% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 15
  15. 15. The internet is used predominantly at home –27% of onliners use the internet on the road vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 95 At home 95 33 At work 32 7 At school, university 8 9 On the road 9 27 In public places 22 2011-11 25 At friends / relatives, elsewhere 29 2010-11 0 10 20 30 40 50 60 70 80 90 100Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 16
  16. 16. 80% of the onliners in Germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 80 DSL 66 Cable 9 Other broadband connection (cable, 3G) 7 Narrowband 25 ISDN 16 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 95.833 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 17
  17. 17. Share of broadband connections at home has grownconsiderably since 2007Broadband connections at home 2007-2011Figures in %90 79 80 80 80 80 80 80 8080 76 76 77 77 73 73 74 7370 65 65 61 61605040302010 0Base: 95.833 unweighted cases (= 47,76 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 18
  18. 18. E-Mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 87 Food and Beverages 38 89 34 Search Engines 83 TV Listings 34 83 29 Global News 70 Messenger 33 66 35 Weather 68 Family and Kids 29 63 29 Online Shopping 66 Job Portals 23 68 24 Regional, local news 62 Stars and Celebrities 21 59 19 Online-Banking 57 Fitness and Wellness 20 57 17 Product Reviews 41 Real Estate Listings 19 40 18 Chat, Forums 40 Blogs 17 41 17 Sports Results, News 40 Flirting, Dating 16 37 2011-11 18 2011-11 Cinema 38 2010-11 Horoscopes 10 2010-11 36 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 19
  19. 19. Books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 60 Movies, Videos, DVDs 39 59 38 Tickets 56 Men Clothing 39 55 40 Vacations 56 Digital Cameras 38 56 36 Hotels 50 Computer-Hardware 37 50 39 Shoes 45 Sports Equipment 37 41 38 Airline Tickets 45 Toys 35 44 35 Furniture 45 Health Products, Medicine 35 45 35 CDs 43 Flatscreen TV 35 47 36 Train Ticktets 42 Used Cars 34 44 33 2011-11 2011-11 Telecommunication Products 41 2010-11 33 2010-11 42 34 0 20 40 60 80 0 20 40 60 80Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 20
  20. 20. Books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 44 Movies, DVDs 22 42 21 Tickets 36 Train Tickets 21 34 20Womens Clothing 27 Computer Hardware 20 25 20 Hotels 27 Health Products, Medicine 18 25 17 CDs 26 Furniture 18 26 16 Vacations 26 Sports Equipment 17 24 16 Shoes 26 Computer Software 16 21 16 Airline Tickets 25 Telecommunication Products 16 24 14 Mens Clothing 24 Music, Movie Downloads 14 22 13 2011-11 2011-11 24 Computer- and Videogames 14 22 2010-11 13 2010-11 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.302 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: November 2011 / Source: AGOF internet facts 2011-11 / plan.net media intelligence 21
  21. 21. Profile AGOF internet facts 2011-11 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.471 unweighted cases (101.302 onliners) Time frame: November 2011 Reported websites: 734 Reported placement units: 3.859 Reported product categories: 59
  22. 22. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×