AGOF internet facts 2011-06 english version

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Summary of the main results of the German online study "internet facts" 2011-06

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AGOF internet facts 2011-06 english version

  1. 1. agof internet facts 2011-06plan.net group for digital communication29.09.2011 2
  2. 2. website-ranking may june: net reach Ø monthwetter.com keeps gaining net reach2011- 2011- Net Reach unique user Difference in UU Difference in UU contacts Ø Website 05 06 in % in m. To 2011-05 to 2010-06 in m. contacts 1 1 T-Online 51,1 25,64 -0,23 -0,24 3.699 144 2 2 eBay.de 46,9 23,54 -0,33 +1,65 4.284 182 3 3 WEB.DE 33,8 16,97 -0,22 -0,05 2.480 146 4 4 gutefrage.net 30,2 15,17 -0,40 +3,08 75 5 5 5 Yahoo! Deutschland 28,0 14,03 -0,10 -1,24 923 66 6 6 GMX 27,1 13,60 +0,10 +1,02 2.029 149 10 7 wetter.com 26,0 13,02 +1,81 +2,86 242 19 7 8 BILD.de 25,1 12,59 -0,29 +0,65 2.003 159 9 9 CHIP Online 24,3 12,21 +0,39 +1,71 282 23 8 10 MSN 23,2 11,62 -0,46 -1,71 477 41 33 11 computerbild.de 21,9 10,98 +5,34* +5,04 183 17 11 12 RTL.de 21,8 10,92 -0,22 +1,23 258 24 12 13 SPIEGEL ONLINE 20,0 10,01 -0,33 +0,35 640 64 13 14 Windows Live 19,4 9,70 -0,09 -1,73 588 61 14 15 N24.de 18,1 9,10 -0,52 +0,68 45 5 15 16 VZ Netzwerke 17,1 8,58 -0,73 -4,76 2.174 254 18 17 meinestadt.de 16,1 8,10 +0,22 +1,29 174 22 24 18 ProSieben.de 15,9 7,99 +0,56 +0,45 217 27 16 19 FOCUS Online 15,6 7,84 -0,25 +0,50 133 17 17 20 DasTelefonbuch.de 15,4 7,74 -0,16 +0,28 62 8*computerbild.de is cooperating with the price search engine Idealo.de since 2011-06; Idealo‘s Unique User counts towards computerbild.deBase: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2011Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 3
  3. 3. top-10 sites with stable net reach, wetter.com withmassive gains in unique users.Top-10 Angebote nach Nettoreichweite im ZeitverlaufAngaben in Mio. Unique Usern pro Monat302826 25,64 T-Online24 23,54 eBay.de22 WEB.DE20 gutefrage.net18 Yahoo! 16,97 Deutschland16 15,17 GMX14 14,03 13,60 wetter.com 13,02 12,5912 12,21 11,62 BILD.de10 CHIP Online 8 MSN 6 10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2011 / Source: AGOF internet facts 2010-I - 2011-06 / plan.net Media Intelligence 4
  4. 4. vz netzwerke suffer from facebook‘s growth ingermanyTop-10 Social Web Angebote nach Nettoreichweite im ZeitverlaufAngaben in Mio. Unique Usern pro Monat161412 wer-kennt- wen.de StayFriends.de10 VZ Netzwerke 8,58 Myspace.de* 8 XING 6,24 6 KWICK! 5,33 Lokalisten 3,99 4 3,88 lastfm.de 2 1,59 Knuddels.de 1,46 0,90 schueler.cc 0,76 0 0,65 10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06*MySpace not reported in Q4 2010 due to switching publishersBase: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2011 / Source: AGOF internet facts 2010-I - 2011-06 / plan.net Media Intelligence 5
  5. 5. publisher ranking may 2011sevenone media back in the top-3 2011 2011 Net reach Unique User Difference in Contacts Ø Publisher 04 05 in % in m UU to 2011-04 in m contacts 1 1 InteractiveMedia 60,9 30,56 -0,34 4.319 141 2 2 Tomorrow Focus Media 60,4 30,27 0,00 1.595 53 3 3 SevenOne Media 53,6 26,87 -0,10 1.039 39 4 4 IP Deutschland 52,3 26,21 -0,28 3.116 119 5 5 United Internet Media 51,2 25,67 -0,16 4.650 181 6 6 eBay Advertising Group 49,9 25,02 -0,39 5.335 213 7 7 Axel Springer 47,8 23,96 -0,48 2.555 107 8 8 Ströer Interactive 46,2 23,17 -0,06 1.237 53 9 9 Yahoo! Deutschland 44,6 22,36 0,07 1.561 70 10 10 OMS 39,6 19,86 -0,25 976 49 11 11 G+J EMS 37,7 18,92 -0,45 954 50 12 12 ad pepper media 36,8 18,44 0,05 234 13 13 13 Microsoft Advertising 36,0 18,03 -0,07 1.081 60 14 14 iq digital 33,8 16,94 -0,60 2.398 142 15 15 freeXmedia 33,2 16,65 -0,03 1.536 92 17 16 Hi-media Deutschland 27,7 13,88 2,07 500 36 16 17 SPIEGEL QC 27,4 13,72 -0,37 860 63 18 18 Glam Media 21,8 10,91 -0,12 117 11 19 19 Unister Media 21,7 10,88 -0,05 153 14 20 20 QUARTER MEDIA 16,1 8,07 0,97 64 8Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);reporting timeframe: June 2011Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 6
  6. 6. over 50 million onliners in germany 70,33 m German speaking population 14 years and older 51,23 m (73%) use the internet 50,15 Mio. (71%) have used the internet in the last 3 monthsBase: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 7
  7. 7. internet penetration in germany is at 73%Onliners (last 12 months)Figures in %80 73 7370 68 65 6260 57 58 55 50 5250 404030 2620 1510 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older1999-2000: Average values for each quarter per year; since 2011: average values for each month per yearSource: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-06 / plan.net Strategic Planning 8
  8. 8. virtually everyone in the younger demographics isonlineOnline use (last 3 months) by age and genderFigures in %100 97 98 93 95 94 91 90 87 84 80 76 70 66 58 60 50 42 40 31 30 20 13 Men 10 Women 0 14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years and olderBase: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 9
  9. 9. steady increase in online use in age groups 50 yearsand older in the past two yearsOnline use (last 3 months) by age over timeFigures in %100 97 92 94 92 90 86 86 80 77 70 71 66 60 50 14 - 19 years 50 50 20 - 29 years 40 30 - 39 years 30 40 - 49 years 27 20 20 50 - 59 years 60 - 69 years 10 9 70 years and 0 older 2006 2007 2008 2009 2010 2011-Q2Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and olderSource: AGOF internet facts 2005-IV – 2011-05 / plan.net Strategic Planning 10
  10. 10. only the target groups 60 years and older remain touse the internet below averageIndex Online use (last 3 months) by age and genderIndex 100 = German speaking population in Germany 14 years and older In % Men 107 77 Women 93 66 14 - 19 years 136 97 20 - 29 years 132 94 30 - 39 years 129 92 40 - 49 years 120 86 50 - 59 years 100 71 60 - 69 years 70 50 70 years and older 28 20 0 20 40 60 80 100 120 140Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 11
  11. 11. above average internet use amongst demographicswith higher incomes and educationIndex Online use (last 3 months) by net household income and educationIndex 100 = German speaking population in Germany 14 years and older In % Under 1.000 EUR 94 67 1.000 - 2.000 EUR 91 65 2.000 - 3.000 EUR 100 72 3.000 - 4.000 EUR 112 80 4.000 EUR or more 120 85None or Secondary Modern / Primary School 78 55 Secondary Schools 111 79 (Specialized) A-Levels 126 90 University Degree 122 87 60 70 80 90 100 110 120 130 140Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 12
  12. 12. the majority of online users are male and youngerthan 50Gender and age of onlinersFigures in m / % 2,25 5,08 4,59 5% 10% 9% 9,38 8,04 19% 23,70 26,44 16% 47% 53% 9,20 11,62 18% 23% 14-19 years 20-29 years Male 30-39 years 40-49 years 50-59 years 60-69 years Female 70 years and olderBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 13
  13. 13. two thirds of the online users are employed andhave at minimum completed continued educationEducation and occupation of onlinersFigures in m / % 1,92 4,55 7,55 9,42 4% 9% 15% 19% 5,17 10% 15,14 30% 7,71 15% 15,96 32,87 32% 66% None Secondary Modern / Primary School In education Secondary Schools Employed (Specialized) A-Levels Retired / Pensioner University Degree Not employedBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 14
  14. 14. 55% of the onliners have a net household income ofmore than 2.000 euroOwn income and net household income of onlinersFigures in m / % 4,19 7,30 8,07 2,55 8% 14,74 15% 16% 2,545% 30% 5% 7,72 15% 8,12 16% 14,54 29% 12,52 18,01 25% 36% Personal income Net household income Under 1.000 EUR 1.000 - 2.000 EUR 2.000 - 3.000 EUR 3.000 - 4.000 EUR 4.000 EUR or more n/a / no personal incomeBase: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 15
  15. 15. the internet is used predominantly at home –24% of onliners use the internet on the road vialaptop / mobile phonePlace of use (at least occasionally)Figures in % 93 At home 94 33 At work 32 27 At friends / relatives, elsewhere 30 24 On the road 19 9 In public places 9 2011-06 8 At school, university 8 2010-06 0 10 20 30 40 50 60 70 80 90 100Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 16
  16. 16. 80% of the onliners in germany access the internetvia broadbandOnline access at home (multiple choice)Figures in % Broadband 80 DSL 66 Cable 9 Other broadband connection (cable, 3G) 8 Narrowband 25 ISDN 16 Analog modem 11 0 10 20 30 40 50 60 70 80 90Base: 96.547 unweighted cases (=47,46 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 17
  17. 17. share of broadband connections at home has grownconsiderably since 2007Broadband connections at home 2007-2011Figures in %90 79 80 80 80 80 8080 76 76 77 77 73 73 74 7370 65 65 61 61605040302010 0Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and olderSource: AGOF internet facts 2007-I – 2011-06 / plan.net Strategic Planning 18
  18. 18. e-mail and search engines are the most used onlineservicesInformation sources used online (at least occasionally)Figures in % E-Mails 87 Food and Beverages 35 88 32 Search Engines 83 Messenger 32 82 37 Global News 71 TV Listings 31 66 30 Online Shopping 67 Family and Kids 28 65 27 Weather 65 Job Portals 23 63 25 Regional, local news 62 Stars and Celebrities 20 58 19 Online-Banking 57 Real Estate Listings 19 56 18 Product Reviews 40 Fitness and Wellness 19 38 18 Chats, Forums 39 Flirting, Dating 16 40 18 Sports Results, News 39 Blogs 16 39 2011-06 16 2011-06 Cinema 36 2010-06 Horoscopes 10 2010-06 38 10 0 20 40 60 80 100 0 20 40 60 80 100Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 19
  19. 19. books, vacations and tickets are the most searchedgoods on the internetTop-20 searched for products onlineFigures in % Books 59 Movies, Videos 39 59 39 Vacations 56 Womens Clothing 38 56 37 Tickets 55 Digital Cameras 38 55 40 Hotels 50 Computer-Hardware 37 50 39 CDs 45 Mens Clothing 36 47 35 Airline Tickets 44 Health Products, Medicine 35 45 36 Furniture 44 Toys 35 45 35 Train Tickets 43 Sports Equipment 35 45 35 Shoes 42 Used Cars 34 39 35 2011-06 2011-06 Telecommunication Products 41 2010-06 Mobile Plans 34 2010-06 42 35 0 20 40 60 80 0 20 40 60 80Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 20
  20. 20. books and tickets are most frequently purchasedgoodsTop-20 purchased products onlineFigures in % Books 42 Movies 21 41 Tickets 34 Train Tickets 20 34 Hotels 26 Computer Hardware 20 25 CDs 26 Health Products, Medicine 18 25Womens Clothing 26 Furniture 16 24 Vacations 25 Computer Software 16 24 Airline Tickets 24 Sports Equipment 16 24 Shoes 23 Telecommunication Products 15 20 Toys 23 Music, Movie Downloads 14 22 2011-06 2011-06 Mens Clothing 23 Computer- and Videogames 13 21 2010-06 2010-06 0 10 20 30 40 50 0 10 20 30 40 50Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)Source: AGOF internet facts 2011-06 / plan.net Media Intelligence 21
  21. 21. profile agof internet facts 2011-06 Universe: 70,33 m (German speaking population in Germany 14 years and older) Sample: 112.443 unweighted cases (101.207 onliners) Time frame: June 2011 Reported websites: 763 Reported placement units: 3.918 Reported product categories: 59
  22. 22. contact plan.net group for digital communication gmbh & co.kg House of Communication 80250 Munich, Germany Tel: +49 (0)89 2050 30 E-Mail: info@plan-net-group.com Web: www.plan-net-group.com Facebook: facebook.com/plannet Twitter: @plannet

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