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AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
AGOF internet facts 2011-05 english version
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AGOF internet facts 2011-05 english version

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Summary of the main results of the German online study "internet facts" 2011-05

Summary of the main results of the German online study "internet facts" 2011-05

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  • 1. agofinternetfacts 2011-05
    plan.net groupfor digital communication
    25.08.2011
    1
  • 2. profileagofinternetfacts 2011-05
  • 3. website-ranking may 2011: net reach Ø month
    3
    wetter.com gainsnetreach
    Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
  • 4. slightgains in netreachover all, wetter.com back in the top-10
    4
    Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Top-10 platformsbynetreachover time
    Figures in m Unique User / month
  • 5. rtl.de isthemostpopulartvwebsite in germany
    5
    Top-10 TV channelwebsitesbynetreachover time
    Figures in m Unique User / month
    Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
  • 6. publisherrankingmay 2011
    6
    sevenonemedia back in the top-3
    Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older); reporting timeframe: May 2011
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
  • 7. over 50 milliononliners in germany
    7
    Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    70,33 m German speakingpopulation14 yearsandolder
    51,23 m (73%)
    usetheinternet
    haveusedtheinternetin the last 3 months
    50,15 Mio. (71%)
  • 8. 8
    Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
    1999-2000: Averagevaluesforeachquarter per year; since 2011: averagevaluesforeachmonth per year
    Source: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-05 / plan.net Strategic Planning
    Onliners (last 12 months)
    Figures in %
    internetpenetration in germanyisat 73%
  • 9. 9
    Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Online use (last 3 months) by age and gender
    Figures in %
    virtually everyone in the younger demographics isonline
  • 10. 10
    Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and older
    Source: AGOF internetfacts 2005-IV – 2011-05 / plan.net Strategic Planning
    Online use (last 3 months) by age over time
    Figures in %
    steadyincrease in online use in agegroups 50 yearsandolder in thepasttwoyears
  • 11. 11
    Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Index Online use (last 3 months) by age and gender
    Index 100 = German speaking population in Germany 14 years and older
    only the target groups 60 years and older remain touse the internet below average
    In %
  • 12. 12
    Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Index Online use (last 3 months) by net household income and education
    Index 100 = German speaking population in Germany 14 years and older
    aboveaverageinternetuseamongstdemographicswithhigherincomesandeducation
    In %
  • 13. 13
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Gender andageofonliners
    Figures in m / %
    the majority of online users are male and youngerthan 50
  • 14. 14
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Education andoccupationofonliners
    Figures in m / %
    two thirds of the online users are employed andhave at minimum completed continued education
  • 15. 15
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Own income and net household income of onliners
    Figures in m / %
    54% of the onliners have a net household income of more than 2.000 euro
    Personal income
    Net householdincome
  • 16. 16
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Place of use (at least occasionally)
    Figures in %
    the internet is used predominantly at home – 24% of onliners use the internet on the road via laptop / mobile phone
  • 17. 17
    Base: 96.547 unweighted cases (=47,50 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Online accessathome (multiple choice)
    Figures in %
    80% oftheonliners in germanyaccesstheinternet via broadband
  • 18. 18
    Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
    Source: AGOF internet facts 2007-I – 2011-05 / plan.net Strategic Planning
    Broadband connections at home 2007-2011
    Figures in %
    shareofbroadbandconnectionsathomehasgrownconsiderablysince 2007
  • 19. 19
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Information sources used online (at least occasionally)
    Figures in %
    e-mailandsearchenginesarethemostused online services
  • 20. 20
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Top-20 searched for products online
    Figures in %
    books, vacationsandticketsarethemost searchedgoods on the internet
  • 21. 21
    Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
    Source: AGOF internet facts 2011-05 / plan.net Strategic Planning
    Top-20 purchasedproducts online
    Figures in %
    books and tickets are most frequently purchased goods
  • 22. contact
    plan.net groupfor digital communicationgmbh & co.kg
    House of Communication
    80250 Munich, Germany

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