Gutenburg to Zuckerberg: Social media in Medical Education


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  • 21stCorg Trustee UFI 6yrs Deputy Chair BDFL Digital strategy
  • Gutenburg to Zuckerberg: Social media in Medical Education

    1. 1. From Gutenburgto ZuckerbergDonald Clark
    2. 2. Baby Boomers Gen Y
    3. 3. Millenials
    4. 4. Just about every child in schoolstarted their schooling in the21st century...& every teacher in the 20th
    5. 5. More pedagogicchange in 10 yearsthan last 1000 years
    6. 6. Moodle 2001iTunes 2001Wikipedia 2001Blogger 2003Wordpress 2003Facebook 2003Linkedin 2003Flickr 2004Youtube 2005Twitter 2006Slideshare 2006Google docs 2007Dropbox 2007Evernote 2008Pinterest 2009Instagram 2011Google + 2011
    7. 7. Blended learning
    8. 8. …………….actuallyBlended teaching
    9. 9. What is blended learning?‘Blended learning seems to mean, some e- learning and some classroom. It is in vogue for a simple reason. No one wants to spend that much on e-learning and people want to preserve what they have, so they have made up this nice new name for not changing much and calling it blended learning’ ROGER SCHANK
    10. 10. Beyond the curriculum?Blend of:• learning & knowledge management• learning and work• learning and life• formal and informal learning
    11. 11. Informal learning
    12. 12. Spending paradox12010080 Formal60 Informal4020 0 Spend Learning
    13. 13. Asynchronous deliveryshould be DEFAULT
    14. 14. University of EindhovenRecording can IMPROVE a badtalk/lecture
    15. 15. Interactive Design Institute• Degree programmes online• No synchronous teaching• High quality feedback• No visa problems• Lower costs• Online outperform campus
    16. 16. Moodle 2001iTunes 2001Wikipedia 2001Blogger 2003Wordpress 2003Facebook 2003Linkedin 2003FlickrYoutube 2004 2005 ALLTwitterSlideshare 2006 2006 asynchronousGoogle docs 2007Dropbox 2007Evernote 2008Pinterest 2009Instagram 2011Google + 2011
    17. 17. Top 100 Tools for Learning 2012 ( Twitter2. YouTube3. Google Docs/Drive4. Google Search5. Blogs (Wordpress)6. Dropbox7. Skype8. PowerPoint9. Facebook10.Wikipedia11.Moodle12.Evernote13.Slideshare14.Prezi15.Blogger16.Google Reader17.Google+18.Diigo19.Word20.Yammer
    18. 18. Social media
    19. 19. Libya
    20. 20. Learner benefits• Precis your thoughts• Learning too short or too long• Blogs make you concise but substantial• Writing = deep processing = retention• Aide memoire• Comments and dialogue• Good blogs have a ‘voice’
    21. 21. Teacher/trainer blogs• What I Taught This Week• second bite for students• expand with media & links• almost odd that a teacher, lecturer, trainer does not blogLearner blogs• What I Learnt This Week• reflect & summarise experience• higher retention/notes for revision• writing and communication skills• continuous formative assessment
    22. 22. David Mitchel• pupil blogging• not one piece of homework all year• pupils produced 70,000 words+ on blogs from home• school has also shown measurable improvements in writing skills
    23. 23. Manager/leader blogs• humanises organisation• gives a voice• others get to know that person better• consistency, change managementExpert blogsInformal blogsPublished blogsBlogs: vastly underused teaching & learning tool
    24. 24. "hello , this is Imogen ,Jans daughter , just towarn you if you aremeeting up with her ordue in work from her orwhatever - she is inhospital after a strokeon monday night so willnot be able to doanything for a while."
    25. 25. “Nurses telling meboff for playing with my phone too much”“it is my lifeline and link thome and Ive had enough of this game can I stop now please?”“Salad today consists of grated carrot, cress - slices of orange and lemons.......truly weird”“Had a few blubbery moments over the weekend... I miss Imogen, I miss my as I just cant face it anymore ...”“Im going home hip hip hooraaaaay:):):)thank you everyone for your support these past 11weeks”
    26. 26. “ from my perspective it was you and all my other facebook friends sending me messages and just getting on with your daily lives that inspired me to get better – the world was still turning out there and I wanted to be included.”
    27. 27. Learner benefits• everybody’s there (1 billion+)• groups• tools (apps)• peer-to-peer• mobile
    28. 28. Facebook• 140 healthcare uses for Twitter Phil Baumann• 50 ways to use Twitter in class• 7 reasons for Facebook learning
    29. 29. Learner benefits• in learning, less is more• plagued by cognitive overload• Twitter is short and sweet• boosted by rise in mobile• Twitter and professional network• Twitter as backchannel (#)• Twitter & courses/classes• Twitter & workplace learning (Yammer)
    30. 30. Twitter• Promote events• It’s the links that matter• Gather resources• Poll/opinions (• Share resources (twitpic)
    31. 31. Tweetdeck
    32. 32. Twitter• Medical schools @yalemedicine• Medical Journals @bmj_latest• Health Organisations @whonews• Hospitals @mayoclinic• Medical Libraries @ymedlib• Academics• Students
    33. 33. Twitter• 140 healthcare uses for Twitter Phil Baumann• 50 ways to use Twitter in class• Twitter: less is more
    34. 34. Learner benefits• TV out YouTube in• less is more• cheap to produce, free to distribute• quality not important• people, processes• vast resource• channels
    35. 35. Stanford University• New England Journal of Medicine• teaching hasn’t innovated in step with rapidly expanding body of medical knowledge• flipped course• core biochemistry class at Stanford’s medical school• attendance &
    36. 36. • familiar medium (PPT)• synchronise an MP3 audio file with slides to create a slidecast• conference talks• create and load• use any of hundreds of medical education slidesets
    37. 37. Wikipedia• vast existing knowledge base• create your contentWikis• create collectively•• continuing-medical-education-cme
    38. 38. • Google Search is social media as it’s crowdsourced• Google Docs• Google Reader• Google Scholar• Google Calendar• Google Plus
    39. 39. > 1 BILLION >500m >175m >120m/hour 5th on web 4 billion views 6 billion per day
    40. 40. Social media & LEARNINGFind things Share resources & ideasSearch effectively with Google Share your calendarSearch the Social Web with other tools Share filesUseful sources on the Social Web Share weblinks Share photos, videos and screencasts Share presentationsKeep up to date Share ideas and experiences by bloggingMonitor new stuff web content Share ideas and experiences by podcastingRead industry, analyst & practitioner blogsSubscribe to blog/web feeds with an RSS reader Collaborate effectivelyBuild a trusted network Work collaboratively on a document Collaborate on ad hoc documents in real-timeFacebook Create a collaborative resource using a wikiLinkedIn Set up a group spaceTwitterYammerOther online communities Productivity gains Use a good web browserCommunicate effectively Use a personal online dashboard Use other personal productivity toolsGmail webmail Use other team productivity toolsSkypeGroup chat
    41. 41. M-learning
    42. 42. M-learning = learning on the move
    43. 43. Blended learning
    44. 44. Presentation: Learners – age,time available, media accessInvestigation: Learning –objectives, semantic, episodicDiagnosis: Asynch/synchoffline/online, media & media mixTreatment: Resources & blend
    45. 45.