Robert Meza - Government on the go
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Robert Meza - Government on the go

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Presented by Robert Meza on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

Presented by Robert Meza on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Robert Meza - Government on the go Robert Meza - Government on the go Presentation Transcript

  • Government on the Go: Mobile Apps Robert Meza
  • Goals for Today• About Me• The Mobile Market• Responsive Design• California Mobile• Additional Resources
  • About Me
  • Robert MezaProject Lead for California MobileBS, Computer Science• http:/http://webs- cp1.irt.csus.edu/~magazine/2012/06/11/ robert-meza/• http://www.govtech.com/policy- management/States-Aim-to-Launch- More-Mobile-Apps.html• http://www.govtech.com/pcio/App- Development-Rush-Strikes-California- State.html
  • The Mobile Market
  • U.S. Mobile Operating Systems August 2009 iOS Android BB WP Other Source: http://gs.statcounter.com/#mobile_os-US-monthly-200908-200908-bar
  • U.S. Mobile Operating Systems August 2012 iOS Android BB WP Other Source: http://gs.statcounter.com/#mobile_os-US-monthly-201208-201208-bar
  • Mobile Stats• 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011• Mobile Marketing Association study finds mobile ads should account for 7% of marketing budgets. The space is currently seeing spends around 1%• 25 percent of consumers engage in online shopping only via mobile• 19% of the world’s 6 billion mobile users are already using location based services, with 62% aspiring to do so in the future• Mobile search will generate 27.8 billion more queries than desktop search by 2016• 50% of smartphone shoppers use a GPS/mapping app to find a retail location; 44% access the site of a retailer where they typically shop; 34% downloaded a retailer’s app
  • Palm -> BlackBerry -> …?
  • Total U.S. Smartphone Subscribers 3 Month Avg. 2012 March 2012 June 2012 Point Change Total Subscribers 100.0% 100.0% Google 51.0% 51.6% 0.6 Apple 30.7% 32.4% 1.7 RIM 12.3% 10.7% -1.6 Microsoft 3.9% 3.8% -0.1 Symbian 1.4% 0.9% -0.5 Source: http://www.engadget.com/2012/08/01/comscore-android-back-above-51-percent-of-us-share-ios-still-up/
  • Total U.S. Smartphone Subscribers 3 Month Avg. 2012 April 2012 July 2012 Point Change Total Subscribers 100.0% 100.0% Google 50.8% 52.2% 1.4 Apple 31.4% 33.4% 2.0 RIM 11.6% 9.5% -2.1 Microsoft 4.0% 3.6% -0.4 Symbian 1.3% 0.8% -0.5 Source: http://www.engadget.com/2012/09/04/comscore-android-tops-52-percent-of-us-smartphone-share/
  • All CA.GOV Domains Web/Mobile Usage 2010-2012 2010 2012 Source: http://ca.gov/Apps/DataDashboard.aspx
  • Responsive Design
  • California Mobile
  • CHP PARKS EDD FTB CALFIRESCO ARTS DFG OHV CCCCOADP BAR DBW CALEXPO DCSSDFI OTECH FILM BOE CCCGOV DOR DOA CUIAB CALHFA
  • Additional Resources
  • Additional Links• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/• http://www.govtech.com/pcio/App-Development-Rush-Strikes-California-State.html• http://www.govtech.com/e-government/California-Unveils-New-Mobile-Template.html• http://webs-cp1.irt.csus.edu/~magazine/2012/06/11/robert-meza/• http://techblog.ca.gov/?p=2099• http://www.govtech.com/policy-management/States-Aim-to-Launch-More-Mobile-Apps.html• http://employeeconnection.blogs.ca.gov/2012/07/17/technology-agency-staff-honored-by- sacramento-state-alumni-association/
  • Questions & Comments