Readability:Design for comprehensiona critical vocabulary for recognizing and demandingbetter functional communicationsMat...
Readability:Design for comprehensionPurposeful manipulation ofdegrees imagesignstext and of recognizable differences
Readability               Context-supporting,       Alignment                          recognizable graphic      to suppor...
Critical vocabularyAlignmentEmphasisScaleCollocationModulationHierarchy
alignmentThere is no order without alignment.
Coverage Change Form                                                               Page 1 of 2Return this form to:        ...
emphasisWhen everything is emphasized,There is no emphasis.
scaleBIG DOES NOT EQUAL EASY TO READLegibility is key to readability
scale
scalePeople read from left to right,and sometimes need to find their wayback.
SECTION I – EXCLUSIONS                                                   Coverage C – Personal Property                   ...
3. Explosion.                                        13. Sudden and accidental tearing apart, cracking,4.                 ...
collocationPurposeful juxtaposition of related elements•  Likely triggers with desired actions•  Explanations with the ter...
modulationScaleSpaceLine quality
modulationA well regulated modulation, being necessaryto the interpretability of a legible space, thewhite of the paper to...
The OneTouch® Ultra® Blood Glucose Monitoring System                                                   Your new OneTouch® ...
Cap                                                                                                                      (...
1 When the meter is off, insert a test strip.        3 Set the meter for a control test.                                  ...
hierarchy1.  Identity2.  Purpose and context3.  Required reaction4.  Summarized history bearing on current status5.  Expla...
Notice                    CP88            Department of the Treasury                                                    Ta...
Critical vocabularyAlignmentEmphasisScaleCollocationModulationHierarchy
ReadabilityEstablish as small a syntactic system as possibleto encompass necessary hierarchical relationships.Control inte...
Readability?ReadabilityComprehension = Efficiency = $
questions?
thank you
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
Matt DuBeau - Readability: Design for comprehension
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Matt DuBeau - Readability: Design for comprehension

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Presented by Matt DuBeau, MFA, on September 6, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Matt DuBeau - Readability: Design for comprehension

  1. 1. Readability:Design for comprehensiona critical vocabulary for recognizing and demandingbetter functional communicationsMatt DuBeauStrategy Director, Customer Experience
  2. 2. Readability:Design for comprehensionPurposeful manipulation ofdegrees imagesignstext and of recognizable differences
  3. 3. Readability Context-supporting, Alignment recognizable graphic to support order and relationships Intuitive but not slavishly conventional way-finding Juxtaposition of related elementsSee it go “Look,” said Dick. See it go. See it go up.” Emphasis establishedJane said, “Oh, look! See it go. See it go up.” with minimum Well- modulated“Up, up,” said Sally, “Goof up, up.” degree up, spacing difference
  4. 4. Critical vocabularyAlignmentEmphasisScaleCollocationModulationHierarchy
  5. 5. alignmentThere is no order without alignment.
  6. 6. Coverage Change Form Page 1 of 2Return this form to: Complete this form in consultation with your agent or the Genworth ServiceP Box 513 .O. Center. Once it is complete, be sure to sign on page 2. Mail the completed form,Lynchburg, VA 24505-0513 along with supporting documents, if any, in the enclosed pre-paid envelope. If you have any questions, you may call 1-800-221-9501, or get more information online at www.genworth.com/servicecenter.Current Policyholder/owner name Policy/contract number . . Additional policyholder/owner name(s) .NewInflation options Change to (mark one):(at-issue only) k 5% Compound inflation k CPI inflation k 5% Simple inflation k NoneBenefit payment Change to (mark one and Amount:maximum indicate amount): $(see note on p.2) k Daily k LifetimeBenefit multiplier Change to:(see note on p.2) .Elimination or Length of timedeductible period .(see note on p.2) Parameters .Rider change k Add Rider name(see note on p.2) k Cancel .Change coverage Change to:scope k Facility only k ComprehensiveEffective date Change to (mark one and complete as necessary):(see note on p.2) k Match spouse’s effective date Date / / ........... ........... ........... k Replace other coverage Date Name of company / / ........... ........... ........... .Type of benefit Change to (mark one):(see note on p.2) k Standard k Reduced k Increased Be sure to sign on page 2.
  7. 7. emphasisWhen everything is emphasized,There is no emphasis.
  8. 8. scaleBIG DOES NOT EQUAL EASY TO READLegibility is key to readability
  9. 9. scale
  10. 10. scalePeople read from left to right,and sometimes need to find their wayback.
  11. 11. SECTION I – EXCLUSIONS Coverage C – Personal Property 11. Weight of ice, snow or sleet to property contained in a building. We insure for direct physical loss to property described 12. or steam 1. Fire or lightning. 1. We do not insure for loss caused directly or 2. Windstorm or hail. to the property contained in a building caused by indirectly by any of the following. Such loss is enclosed building. 3. Explosion. 13. Sudden and accidental tearing apart, cracking, 4. burning or bulging loss. 5. Vehicles. 7. Smoke, a. Ordinance or Law freezing under this peril. 14. Freezing 8. Vandalism or malicious mischief. household appliance. 9. that the property has been stolen. and appliances of water. 15. generated electrical current. policy. other than loss caused bybuilding unless the roof or b. Earth Movement SECTION I – EXCLUSIONS 1. We do not insure for loss caused directly or indirectly by any of the following. Such loss is loss. a. Ordinance or Law 10. Falling objects. policy. property contained in a building unless the roof or b. Earth Movement not included. page 7 of 00 VS 1154 (07 92) page 7 of 00
  12. 12. 3. Explosion. 13. Sudden and accidental tearing apart, cracking,4. burning or bulging5. Vehicles.7. Smoke, freezing under this peril. 14. Freezing8. Vandalism or malicious mischief. household appliance.9. that the property has been stolen. and appliances of water. 15. generated electrical current. other than loss caused by SECTION I – EXCLUSIONS 1. We do not insure for loss caused directly or indirectly by any of the following. Such loss is loss. a. Ordinance or Law
  13. 13. collocationPurposeful juxtaposition of related elements•  Likely triggers with desired actions•  Explanations with the terms they explain•  Items in series or parallel levels
  14. 14. modulationScaleSpaceLine quality
  15. 15. modulationA well regulated modulation, being necessaryto the interpretability of a legible space, thewhite of the paper to keep and bear calm shallnot be impinged.
  16. 16. The OneTouch® Ultra® Blood Glucose Monitoring System Your new OneTouch® Ultra® System includes: Caution: Keep the meter and testing a OneTouch® Ultra® Meter supplies away from small children. b OneTouch® Ultra® Control Solution The battery door, batteries, test strips,Ultra Blood Glucose Monitoring System Blood Glucose Monitoring System c OneTouch® UltraSoft® Blood lancets, lancet protective disks, and Sampler and cap control solution are choking hazards.The Comfort of Control d OneTouch® Ultra® Test Strips e Clear cap f Sterile lancets with protective disks g Carrying case h Quick Guide i Owner’s Booklet j Warranty registration card If any of these items are missing from your kit when you first open it, call Customer Services. Owner’s Booklet Customer Services 999-999-9999
  17. 17. Cap (For fingertip sampling) Preparing your OneTouch® UltraSoft® 2 Insert the lancet firmly into the holder.g it off. Blood Sampler and lancets Twist the protective disk until it separates from the lancet. Do not twist the lancet. Depth Adjustment Puncture Settings Ejection/Cocking Control Lancet with UltraClear TM Cap Knob Protective Disk (For forearm and Release Button palm sampling) Depth Indicator 3 Replace the sampler cap by twisting it back on until it is snug. Lancet Point Adjusting the lancing depth Protective Disk If necessary, twist the depth adjustment Illustration of depth Cap toward the smaller dots on the sampler for a adjustment (For fingertip sampling) shallow lance or toward the larger dots for a Inserting a sterile lancet deeper lance. 1 Remove the sampler cap by twisting it off. Cocking the sampler Slide the ejection/cocking control back until it clicks. If it does not click, it may have been cocked when you inserted the lancet. 10 Customer Services 999-999-9999 Customer Services 999-999-9999 11
  18. 18. 1 When the meter is off, insert a test strip. 3 Set the meter for a control test. Press to change the APPLY BLOOD screen to the APPLY CONTROL screen. 4 Apply the control solution. Shake the vial, squeeze it to discard the first 2 Compare calibration codes on meter and drop, and wipe the dispenser tip with a clean test strip vial. tissue or cloth before you do a control test. The meter calibration code will appear for Hold the narrow channel on the top edge of three seconds after the brief display check is the test strip against the solution droplet. complete. Compare the calibration code on the meter display with the code on your vial of test strips. If necessary, press or to change the calibration code number on the meter display to match that of your vial of test strips. Do this within three seconds of the calibration code first appearing on the display. When the codes match exactly, press . The APPLY BLOOD screen will appear.26 Customer Services 999-999-9999 Customer Services 999-999-9999 27
  19. 19. hierarchy1.  Identity2.  Purpose and context3.  Required reaction4.  Summarized history bearing on current status5.  Explanation of history and status relative to entirety of relationship6.  Contextual rules and agreements7.  Alternate reactions
  20. 20. Notice CP88 Department of the Treasury Tax year [9999] Internal Revenue Service Notice date February 2, 2009 [Fresno CA 93888] Taxpayer ID number 999-99-9999 To contact us Phone 1-866-829-1040 Page 1 of 1 01899954671 JAMES & KAREN Q. HINDS 22 BOULDER STREET HANSON CT 00000-7253We still haven’t received your [2006] Form 1040We’re holding your [2007] tax refundOur records show that you didn’t file your What you need to do[2006] Form 1040. As a result, we’re holdingyour [2007] tax refund until we can determine • File your [2006] tax return, along with any supporting documents, by [March 11,whether you owe additional taxes for [2006]. 2009]. You can file online at www.irs.gov, or mail your return to:Please file your [2006] tax return, or we’ll Internal Revenue Serviceassess your tax for you. [Fresno CA 93888]If we don’t hear from you If we don’t receive your return or a valid reason for not filing by [March 11, 2009], we’ll assess taxes for you based on information we’ve received from third parties. This means you may not receive certain exemptions, deductions, or credits that you would otherwise receive if you filed your own return.Next steps Once you file your [2006] tax return, we’ll determine if you owe additional taxes. This may take up to 12 weeks. If you owe tax or other debts we’re required to collect, we may apply all or part of your refund to the amount you owe. You’ll receive a notice explaining how we applied the money and a check for the remaining balance, if there is one.Additional information • Visit www.irs.gov/cp88. • For tax forms, call 1-800-TAX-FORM (1-800-829-3676). • Keep this notice for your records. If you need assistance, please don’t hesitate to contact us. DRAFT—CP88 | October 31, 2011
  21. 21. Critical vocabularyAlignmentEmphasisScaleCollocationModulationHierarchy
  22. 22. ReadabilityEstablish as small a syntactic system as possibleto encompass necessary hierarchical relationships.Control interpretation by creating and manipulatingas few attributes as necessary.Eliminate irrelevant differences.De-sign.
  23. 23. Readability?ReadabilityComprehension = Efficiency = $
  24. 24. questions?
  25. 25. thank you

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