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Clear Beyond WordsVisual Thinking And Why YouCan’t Communicate Without ItPlain Talk in Complex Times, Arlington VASeptembe...
What Do We Mean By     “Visual”?
7.5 Peer Assisted Networking Technology.
7.5 Beer Assisted Networking Technology.
7.5 Peer-Assisted Networking Technology.
BPVisual Difference     Intuitive
P BConceptual Difference       Learned
PImage
PLetter
:-P Image
Some Intuitive Things
GroupingsRelative size
Similarity
Difference
Hierarchy
Singularity
Ambiguity
Shape Completion
The Tyranny of the Visual — ICue The President
Palm Beach County, Florida    November 7, 2000
No punch hole
Reform Party
?
Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Ele...
The Tyranny of the Visual — IIIt’s The Blue Spray Can
Laundry starch
Oven cleaner
Same type  of container  Same color   Same font   Virtuallyidentical names    Yellow block lettersYellow starburst  Descri...
The Tyranny of the Visual — IIIIt’s OK, Nobody Died
Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, same                          ?cap a...
Switched to color-coded containers.Put each drug in adifferent drawer.No further problemsreported.Source: New York Times, ...
The Tyranny of the Visual — IVActually, It Is Rocket Science
Would You Launch The Challenger? Facts thatcast doubton wisdom of launch   Recom-mendation to launch
Would You Launch The Challenger?     Source: Edward Tufte, Visual Explanations
Would You Launch The Challenger?                      12O-ring damage index                      8                      4 ...
Putting the Visual to WorkStreet Smarts
Manhattan Street Vendor
Manhattan Street Vendor Regulations
Source: candychang.com
Title
Introduction
Four topic sections
Demonstrations — IWe Excel At Bad Visual Cues
Actual menu, Microsoft Excel
Demonstrations — IIRoadside Assistance
Demonstrations — IIIHere’s Looking At You, KIID
Content and order prescribed              2 pages, plain language       Required in 2012 of all EU mutual fundsKey Investo...
Key Investor InformationThis document provides you with key investor information about this Sub-Fund. It is not marketing ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Key Investor Information                                                                                                  ...
Conclusion
12% of US adults with proficient health literacy
12% of “US adults” with “proficient health literacy”      (according to one study 10 years ago)
Whatever the actual number,we need every tool we’ve got.
Questions?
less stick
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
Josiah Fisk - Clear beyond words
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Josiah Fisk - Clear beyond words

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Presented by Josiah Fisk on September 7, 2012 at the third annual Center for Health Literacy Conference: Plain Talk in Complex Times.

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Transcript of "Josiah Fisk - Clear beyond words"

  1. 1. Clear Beyond WordsVisual Thinking And Why YouCan’t Communicate Without ItPlain Talk in Complex Times, Arlington VASeptember 7, 2012Josiah FiskPresident, More Carrot LLCBoston
  2. 2. What Do We Mean By “Visual”?
  3. 3. 7.5 Peer Assisted Networking Technology.
  4. 4. 7.5 Beer Assisted Networking Technology.
  5. 5. 7.5 Peer-Assisted Networking Technology.
  6. 6. BPVisual Difference Intuitive
  7. 7. P BConceptual Difference Learned
  8. 8. PImage
  9. 9. PLetter
  10. 10. :-P Image
  11. 11. Some Intuitive Things
  12. 12. GroupingsRelative size
  13. 13. Similarity
  14. 14. Difference
  15. 15. Hierarchy
  16. 16. Singularity
  17. 17. Ambiguity
  18. 18. Shape Completion
  19. 19. The Tyranny of the Visual — ICue The President
  20. 20. Palm Beach County, Florida November 7, 2000
  21. 21. No punch hole
  22. 22. Reform Party
  23. 23. ?
  24. 24. Over 3 times more Reform Party votes thannext-highest Florida county.Over 19,000 ballots disqualified for double votes.Election decided by 537 votes.. . . or by one person who didn’t understand thepower of the visual. Source: New York Times, various issues, 2000
  25. 25. The Tyranny of the Visual — IIIt’s The Blue Spray Can
  26. 26. Laundry starch
  27. 27. Oven cleaner
  28. 28. Same type of container Same color Same font Virtuallyidentical names Yellow block lettersYellow starburst Description very small
  29. 29. The Tyranny of the Visual — IIIIt’s OK, Nobody Died
  30. 30. Paralyzing drug usedin surgery.Drug that reversesparalyzing drug: samecontainer type, same ?cap and label color,same drawer.Five of six surgeons at ?Denver hospital gavethe wrong drug atleast once.
  31. 31. Switched to color-coded containers.Put each drug in adifferent drawer.No further problemsreported.Source: New York Times, 5 Dec 1999
  32. 32. The Tyranny of the Visual — IVActually, It Is Rocket Science
  33. 33. Would You Launch The Challenger? Facts thatcast doubton wisdom of launch Recom-mendation to launch
  34. 34. Would You Launch The Challenger? Source: Edward Tufte, Visual Explanations
  35. 35. Would You Launch The Challenger? 12O-ring damage index 8 4 0 250 300 350 400 450 500 550 600 650 700 750 800 850 Temperature ( o F) of joints Forecast temperatures on launch day
  36. 36. Putting the Visual to WorkStreet Smarts
  37. 37. Manhattan Street Vendor
  38. 38. Manhattan Street Vendor Regulations
  39. 39. Source: candychang.com
  40. 40. Title
  41. 41. Introduction
  42. 42. Four topic sections
  43. 43. Demonstrations — IWe Excel At Bad Visual Cues
  44. 44. Actual menu, Microsoft Excel
  45. 45. Demonstrations — IIRoadside Assistance
  46. 46. Demonstrations — IIIHere’s Looking At You, KIID
  47. 47. Content and order prescribed 2 pages, plain language Required in 2012 of all EU mutual fundsKey Investor Information Document (KIID)
  48. 48. Key Investor InformationThis document provides you with key investor information about this Sub-Fund. It is not marketing material. The information isrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium  Objectives and Investment PolicyThe Sub-Fund has as its objective to offer shareholders a maximum increase in their investment over the medium term (5 - 7years).The Investment Manager anticipates that under normal market conditions the Sub-Fund will mainly invest in a broad mix of equi-ties from issuers in Belgium. Equities are securities that represent a share in the business results of a company.The Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosevalue is linked to one or more rates, indexes, share prices or other values. Hedging means seeking to reduce or cancel out exposureto various investment risks.The Investment Manager performs inten­ ive research on individual companies, focusing on their fundamental qualities and their spotential to increase cash flows. The Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Orders to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price).
  49. 49. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgiumrequired by law to help you understand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you canmake an informed decision about whether to invest.Selectum Belgium FundObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  50. 50. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumSelectum Belgium FundObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  51. 51. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment PolicyA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV   Class R Retail   LU0652588970  Objective To offer shareholders a maximum increase in theirSub-Fund managed by: SELECTUM Vermogensbeheer N.V. – Belgium   Understandinvestment over the medium term (5 - 7 years). Terms toObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  52. 52. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to UnderstandObjectives and Investment Policy Manager anticipates that Equities Securities that represent a share in the business resultsPortfolio Securities The Investment of a company.The Sub-Fund has asconditions the to offer shareholdersinvest inunder normal market its objective Sub-Fund will mainly a maximum increase in their investment over the medium term (5 - 7 Derivatives Financial instruments whose value is linked to one oryears). mix of equities from issuers in Belgium. The Sub-Fund maya broad more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  53. 53. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging.The Investment Manager anticipates that under normal market conditions the Sub-Fundreduce or cancel out a broad mix of equi- Hedging Seeking to will mainly invest in exposure to variousInvestment Process The Investment Man ager performs intensiveties from issuers in Belgium. Equities are securities that represent a share in the business results of a company. investment risks.research on individual companies, focusing on their fundamentalThe Sub-Fund may use derivatives for efficient portfolio management or for hedging. Derivatives are financial instruments whosequalities and their potential to increase cash flows. The Investmentvalue is linkedatovigorousmore rates, indexes, shareanalysisor other values. Hedging or sell seeking to reduce or cancel out exposureManager uses one or and ongoing process of prices that Orders to buy means Sub-Fund shares are processed every Luxembourg business day.to various investment risks.interviews with senior management.includes research as well as The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  54. 54. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalEquities and securities that to increase cash flows. The Investmentqualities are their potential represent a share in the business results of a company. Derivatives are financial instruments whose valueis linked to one or more rates, indexes, process of analysis that Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing share prices or other values. Hedging means seeking to reduce or cancel out exposure to Luxembourg business day.various investment risks.as interviews with senior management.includes research as well The Sub-Fund issues only accumulation shares (shares in whichThe Investment Manager performs inten­ ive research on individual companies, focusingadded to the share price). sDesigned For Investors who understand the risks of the Sub-Fund any income earned is on their fundamental qualities and theirpotential toto invest for at flows.5The years.and intend increase cash least - 7 Investment Manager uses a vigorous and ongoing process of analysis that includes research aswell as inter­ iews with senior management. vReference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  55. 55. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EURThe Sub-Fund is designed for investors who intend to invest for at least 5 - 7 years.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  56. 56. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.The reference currency of the Sub-Fund is EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  57. 57. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Equities are securities that represent Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may a share in the business results of a more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. company. Derivatives are financial in- Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks. struments whose value is linked to oneresearch on individual companies, focusing on their fundamental or more rates, indexes, share prices orqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund values. are processed every other shares Hedging means seekingManager uses a vigorous and ongoing process of analysis that Luxembourg business day. to reduce or cancel out exposure toincludes research as well as interviews with senior management. various investment risks. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  58. 58. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium Fund A Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275 Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment Policy  Objective To offer shareholders a maximum increase in their  investment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing process of analysis that Luxembourg business day.includes research as well as interviews with senior management. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EUR.Ordersand Reward ProfileRisk to buy or sell Sub-Fund shares are processed every Luxembourg business day.The Sub-Fund issues only accumulation shares (shares in which any income earned is added to the share price). 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  59. 59. Key Investor Information 28 September 2011This document provides you with key investor information about this Sub-Fund. It is not marketing material. The information is required by law to help youunderstand the nature and the risks of investing in this Sub-Fund. You are advised to read it so you can make an informed decision about whether to invest.Selectum Belgium FundA Sub-Fund of SELECTUM STOCK PICKING FUND SICAV Class F Founder LU0652589275Sub-Fund managed by: SELECTUM Vermogensbeheer N.V. – BelgiumObjectives and Investment PolicyObjective To offer shareholders a maximum increase in theirinvestment over the medium term (5 - 7 years). Terms to Understand Equities Securities that represent a share in the business resultsPortfolio Securities The Investment Manager anticipates that of a company.under normal market conditions the Sub-Fund will mainly invest in Derivatives Financial instruments whose value is linked to one ora broad mix of equities from issuers in Belgium. The Sub-Fund may more rates, indexes, share prices or other values.use derivatives for efficient portfolio management or for hedging. Hedging Seeking to reduce or cancel out exposure to variousInvestment Process The Investment Man ager performs intensive investment risks.research on individual companies, focusing on their fundamentalqualities and their potential to increase cash flows. The Investment Orders to buy or sell Sub-Fund shares are processed everyManager uses a vigorous and ongoing process of analysis that Luxembourg business day.includes research as well as interviews with senior management. The Sub-Fund issues only accumulation shares (shares in whichDesigned For Investors who understand the risks of the Sub-Fund any income earned is added to the share price).and intend to invest for at least 5 - 7 years.Reference Currency EURRisk and Reward Profile 1 2 3 4 5 6 7Lower potential risk/reward Higher potential risk/rewardNot risk-free.The value of an investment in the Sub-Fund can go up and down. The rating does not reflect the possible effects of unusual mar-
  60. 60. Conclusion
  61. 61. 12% of US adults with proficient health literacy
  62. 62. 12% of “US adults” with “proficient health literacy” (according to one study 10 years ago)
  63. 63. Whatever the actual number,we need every tool we’ve got.
  64. 64. Questions?
  65. 65. less stick
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