[Webinar] 3 Trends Impacting Real Estate Professional in 2013 - REM Camp

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The online marketing landscape is evolving rapidly for professionals in every industry but especially in Real Estate. Seth Price, Director or Sales and Marketing at Placester joins Ross Hair of REM Camp to discuss the top trends impacting real estate marketing this year and how to get a jump on making them work to your advantage.

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[Webinar] 3 Trends Impacting Real Estate Professional in 2013 - REM Camp

  1. 1. 800-728-83913 TrendsIMPACTING rREAL ESTATEPROFESSIONSIN 2013
  2. 2. #dominate2013LOCAL MOBILESEARCH Mobile Changes Everything
  3. 3. #dominate2013Every Minute ¿ Facebook Users Share 684,478 Pieces of Content Google Receives over 2,000,000 Search Queries We Send 204,166,667 Email Messages
  4. 4. #dominate2013Local, Mobile& Search Grows , 94% of Consumers Begin Search Online Before Buying 28% of Smartphone Owners Access Web Mostly From Device 1 in 3 Searches Typed Into Google Are For Places
  5. 5. #dominate2013Takeaways Ö Establish “Places” presence - Google+Local, Bing, Yahoo, FB Build a mobile website experience - use responsive web design
  6. 6. @placesterPROFESSIONALAS PUBLISHER Consumers Don’t Need Sales People
  7. 7. #dominate2013Consumers Value TheOpinion of Others l 70% of Consumers Trust Online Reviews as Much as Personal 50% Consumers More Likely to Buy From Biz with Positive Review
  8. 8. 800-728-8391Influence Opinion WithValuable Content • Answer the questions customers ask • Education them about competitors H • Make their lives easier • Save them money & time • Make them feel better
  9. 9. #dominate2013Don’t Sell $ • Most people aren’t looking for what you sell • People want to connect, learn and be entertained
  10. 10. #dominate2013Takeaways Ö Create reasons for customers to come to you Study those who have done it well - In our space and out Be consistent and invest in creating excellent content
  11. 11. @placesterMARKETINGAUTOMATION USE TOOLS TO HELP EXTEND HUMAN-NESS
  12. 12. #dominate2013Stay In Touch m • Automate contact in a way that is personal • Automate responses based upon customer behavior
  13. 13. 800-728-8391Provide Value & • People are willing to exchange anonymity for value • Don’t be a sales person, be a connection person
  14. 14. @placesterConnect Your Tools ToYour Website U • Email automation - Mailchimp, Constant Contact... • Marketing Automation - Infusionsoft, Followupboss...
  15. 15. #dominate2013Takeaways Ö Humanize & automate all repetitive actions Use a CRM with marketing automation capabilities Initiate consistent value driven contact with your audience
  16. 16. #dominate2013Thanks for listeningTO LEARN MORE ABOUT ùBUILDING BETTER WEBSITESFOR REAL ESTATEContact: Seth Price, Director of Sales & Marketing sales@placester.com http://placester.com 800-728-8391 @sethstuff

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