The online marketing landscape is evolving rapidly for professionals in every industry but especially in Real Estate. Seth Price, Director or Sales and Marketing at Placester joins Ross Hair of REM Camp to discuss the top trends impacting real estate marketing this year and how to get a jump on making them work to your advantage.

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3 Trends
IMPACTING
r
REAL ESTATE
PROFESSIONS
IN 2013

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LOCAL MOBILE
SEARCH
Mobile Changes Everything

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Every Minute
¿
Facebook Users Share 684,478 Pieces of Content
Google Receives over 2,000,000 Search Queries
We Send 204,166,667 Email Messages

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Local, Mobile
& Search Grows
,
94% of Consumers Begin Search Online Before Buying
28% of Smartphone Owners Access Web Mostly From Device
1 in 3 Searches Typed Into Google Are For Places

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Takeaways
Ö Establish “Places” presence - Google+Local, Bing, Yahoo, FB
Build a mobile website experience - use responsive web design

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PROFESSIONAL
AS PUBLISHER
Consumers Don’t Need Sales People

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Consumers Value The
Opinion of Others
l 70% of Consumers Trust Online Reviews as Much as Personal
50% Consumers More Likely to Buy From Biz with Positive Review

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Influence Opinion With
Valuable Content
• Answer the questions customers ask
• Education them about competitors
H • Make their lives easier
• Save them money & time
• Make them feel better

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Don’t Sell
$ • Most people aren’t looking for what you sell
• People want to connect, learn and be entertained

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Takeaways
Ö
Create reasons for customers to come to you
Study those who have done it well - In our space and out
Be consistent and invest in creating excellent content

11. @placester
MARKETING
AUTOMATION
USE TOOLS TO HELP EXTEND HUMAN-NESS

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Stay In Touch
m • Automate contact in a way that is personal
• Automate responses based upon customer behavior

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Provide Value
& • People are willing to exchange anonymity for value
• Don’t be a sales person, be a connection person

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Connect Your Tools To
Your Website
U
• Email automation - Mailchimp, Constant Contact...
• Marketing Automation - Infusionsoft, Followupboss...

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Takeaways
Ö
Humanize & automate all repetitive actions
Use a CRM with marketing automation capabilities
Initiate consistent value driven contact with your audience

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Thanks for listening
TO LEARN MORE ABOUT
ù
BUILDING BETTER WEBSITES
FOR REAL ESTATE
Contact:
Seth Price, Director of Sales & Marketing
sales@placester.com
http://placester.com
800-728-8391
@sethstuff