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Your real estate website is more than justa website: it’s the most powerful tool in yourmarketing arsenal. Look at any maj...
3As the hub of your online universe, your website serves a variety of purposes.From instilling trust, to amplifying brand ...
If you’re like the majority of real estate professionals, youalready understand the importance of having a website.Accordi...
With so many real estate websites out there competing for attention, you want your site to stand out. You want yoursite to...
We hate to be the ones to break it to you,but most prospective homebuyers aren’tsearching for YOU on the web: they’researc...
Of course, not all successful real estate websites followthis location-based approach to choosing a domainname. For exampl...
1.	 Start with the location you want to target (e.g. Boston)	 2.	 Add what you have to offer (e.g. homes for sale, luxury ...
5.	 Head to a site like Valuate.com or EstiBot.com. Enter in your domain name candidates and you’ll get an idea	 	 of how ...
13Domain Name Do’s and Don’tsDO focus on localAnd don’t be afraid to get creative. Add a bit of your personal brand to the...
14Domain Name Do’s and Don’tsDON’T use hyphensThere’s no proven SEO value in using hyphens. Search engines can recognizeth...
If you want to learn more about best practices for choosing a real estate domain name,check out some of the following reso...
Want to keep reading?Click here to download the full eBook!
The Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate Website
The Ultimate Guide to Building a Real Estate Website
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The Ultimate Guide to Building a Real Estate Website

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Learn how to build a beautiful, search engine-optimized website that encourages engagement and showcases content that your customers love with our new eBook: The Ultimate Guide to Building a Real Estate Website: Everything You Need to Know to Become a Smarter Online Marketer.

Published in: Real Estate, Technology, Business

Transcript of "The Ultimate Guide to Building a Real Estate Website"

  1. 1. Your real estate website is more than justa website: it’s the most powerful tool in yourmarketing arsenal. Look at any major brand(real estate or otherwise) on Facebook, Twitter,LinkedIn, Google+, or Pinterest: there’s alwaysa link back to their website. To be sure, socialnetworks are great for sharing your contentand engaging with consumers. But in mostinstances, your prospective customers aren’tdiscovering your business in these places:they’re discovering you through search, andoftentimes the first point of contact they havewith you is your website.IntroductionChapter1
  2. 2. 3As the hub of your online universe, your website serves a variety of purposes.From instilling trust, to amplifying brand awareness, to nurturing prospective clients through yoursales cycle, a well-conceived, artfully-designed website can truly do wonders for your business.Still not convinced that dedicating the time and energy to building (or improving) a real estatewebsite is worth it? Just have a look at the numbers...
  3. 3. If you’re like the majority of real estate professionals, youalready understand the importance of having a website.According to the National Association of REALTORS®,62 percent of realtors have personal websites for realestate business purposes, separate from the websites oftheir parent companies. What we can’t glean from thisstatistic, however, is how many real estate professionalshave GREAT websites.A great real estate website... • is designed for SEO • serves as a resource for buyers & sellers • has IDX/MLS search built in • encourages engagement • captures leads • positions your brand in a positive way• showcases content your customers love • has a beautiful design562% of realtorshave websites
  4. 4. With so many real estate websites out there competing for attention, you want your site to stand out. You want yoursite to be the one that folks take action on, not the one they overlook. This eBook is dedicated to showing youhow you can achieve those goals.This eBook will show you:7 • How to choose a domain name that drives traffic • Where you can buy a domain name • Which website design solution is best for your business • Best practices for real estate website design • Why having a mobile-friendly site is a must • How IDX/MLS integration works and why it’s important • A list of popular IDX providers • Best practices for creating content for your website Next Chapter: What’s in a (Domain) Name? >>>
  5. 5. We hate to be the ones to break it to you,but most prospective homebuyers aren’tsearching for YOU on the web: they’researching for properties. They’re not going toGoogle (or Bing or Yahoo!) and typing in “JoeAgent real estate.” Instead, they’re typing inthings like “Boston homes for sale” and“houses for sale in Boston.” It’s not the “who” that they’re focused on, it’s the “where.” So,when choosing a domain name for your realestate website, what kinds of search terms doyou think you should you focus on? If the word“LOCAL” just popped into your head, you’re100 percent correct.What’s in a (Domain) Name?Chapter2
  6. 6. Of course, not all successful real estate websites followthis location-based approach to choosing a domainname. For example, Corcoran* (corcoran.com) andStribling** (stribling.com) are two of the most popular realestate firms serving New York City, yet their websitedomain names don’t mention location. Here’s the thing: ifyou have a strong brand name - a name that isrecognized by thousands - you can certainly use thatname for your domain and still have a successfulwebsite. But, when considered strictly from an SEOperspective, it’s not ideal.*Its important to note that Corcoran spends a significantamount of marketing dollars building awareness of theirbrand and associating themselves with local, usefulcontent. (Just take a look at their efforts on Foursquare.)**Besides the power of their brand in the upper echelonsof the power elite in NYC, Stribling has chosen todifferentiate themselves with magazine-class,professional photography for every listing that theyshowcase. As a result, they have some of the mostbeautiful housing images on the web.“If the URL for your name or the name of yourcompany is out there, you should definitely own it.That being said, it shouldn’t necessarily be the primaryway people find your site...The fact is that whileexisting clients might be able to remember your name,it’s unlikely that anyone else will know the name of anagent they have never met. More realistically, yourprospects won’t be searching for you. Instead, they’llbe searching for what you have to offer.”-Seth Price, Director of Sales & Marketing - Placester10
  7. 7. 1. Start with the location you want to target (e.g. Boston) 2. Add what you have to offer (e.g. homes for sale, luxury condos, etc.) 3. Do your research! Use the Google Adwords Keyword Tool to see how much monthly traffic your search terms receive (e.g. “Boston homes for sale, “Boston luxury condos,” etc.) 4. Choose a few of the highest-ranking keyword combinations, add “.com” to the ends, and do a quick search to make sure they’re not already taken. Pro tip: if you’re having trouble finding available domain names, try adding on a word that describes you or your brand. A great example of this is The Phoenix Real Estate Guy’s domain name (phoenixrealestateguy.com).11A Step-by-Step Guide to Choosinga Real Estate Domain Name
  8. 8. 5. Head to a site like Valuate.com or EstiBot.com. Enter in your domain name candidates and you’ll get an idea of how much each domain name is going to cost you. 6. Pull the trigger. Once you’ve decided on a search engine-optimized domain name that fits your budget, buy it from an online vendor.Here are some of the most popular domain name vendor options:12• godaddy.com• name.com• namecheap.com• 1and1.com• sedo.com• buydomains.com• domainnamesales.com• enom.com• networksolutions.com• register.com• tucows.com• domainnames.com
  9. 9. 13Domain Name Do’s and Don’tsDO focus on localAnd don’t be afraid to get creative. Add a bit of your personal brand to the localsearch terms you’re targeting (e.g. PhoenixRealEstateGuy.com).DO be specificLots of folks sell real estate in Boston, but far fewer specialize in selling luxurycondos. In this case, “BostonLuxuryCondos.com” would help you drive moretargeted traffic than a more generic option like “BostonHomesforSale.com.”DO act quicklyOnce you’ve decided on a domain name, buy it right away and get it setup.Google trusts older domain names more so than younger ones, so getting yourdomain name in Google’s database as soon as possible will help with SEO.DO make it easy to spellUse the phone call test: call a friend, say your domain name out loud, then askyour friend to spell it. If they struggle, you might want to consider simplifying thename.
  10. 10. 14Domain Name Do’s and Don’tsDON’T use hyphensThere’s no proven SEO value in using hyphens. Search engines can recognizethe individual words in “BostonLuxuryCondos.com,” so breaking it up into“Boston-Luxury-Condos.com” will only make the domain name clunkier andharder to say out loud.DON’T make it too longA short domain name is a memorable domain name.“BostonLuxuryCondominiumsForSale.com” is an example of an overly longname.DON’T choose a “.net,” or “.org,” extension over “.com”.com is popular, it’s got history on its side, and people naturally type it in whenthey’re visiting a website directly (i.e. not searching).
  11. 11. If you want to learn more about best practices for choosing a real estate domain name,check out some of the following resources in our Real Estate Marketing Academy: • Guide to Choosing the Right Real Estate Domain Name • Checklist for Choosing a Real Estate URL • [Interview] Secrets from a Domain Name Broker: Choosing the Right URL for Your WebsiteNext Chapter: Diving into Design >>>15
  12. 12. Want to keep reading?Click here to download the full eBook!

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