What do you want your website to do for your business?
The main five objectives of a real estate marketing website are as follows:
Instill Trust – having people believe that you are legit
Amplify Awareness – having more people know that you exist
Improve Efficiency – streamlining an activity, example property or location research
Increase Sales – nurturing prospective and existing customers through your sales cycle
Create a Marketing Hub – a central location to focus your inbound and paid marketing activities
It may be that your website should have a combination of all five but it is not necessary, What is a requirement is that every website instill trust on all levels.
We’ve laid out 18 critical attributes of a real estate homepage to get you started in the right direction. Share it and let us know if you have any others that should make the list.