For many online marketers, the ultimate goal is to drive people to their website. After all, having tons of visitors week over week looks great in Google Analytics. However, while generating traffic is certainly an important part of a successful online marketing strategy, what’s even more important is what you do with all that traffic.
Ideally, when visitors arrive on your site, they will be enticed to engage. You want your visitors to DO something: search your listings, fill out a contact form, give you a phone call, etc. These types of actions help you separate the casual visitors from the qualified leads. So, how do you get visitors to engage? The answer: through the effective use of calls-to-action.