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Last year, average
smartphone usage
grew 81%...

TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/...
...the number of mobileconnected tablets
increased 2.5X to
36 million...
	


TWEET THIS STAT

Source: http://www.cisco.com...
...and global mobile
data traffic grew 70%

TWEET THIS STAT

Source: http://www.cisco.com/en/US/solutions/collateral/ns341...
Mobile traffic will
exceed desktop traffic
in 2014

TWEET THIS STAT

Source: http://gigaom.com/2010/04/12/mary-meeker-mobi...
Last year’s mobile data
traffic was nearly 12X
the size of the entire
Internet in 2000
TWEET THIS STAT

Source: http://www...
Global mobile data
traffic is expected to
increase 13X from 2012
to 2017
TWEET THIS STAT

Source: http://www.cisco.com/en/...
Personal computer
shipments are predicted
to drop by 7.8% this year
(that would be the worst
annual drop ever)
TWEET THIS ...
In comparison, tablet
shipments are projected
to grow by 45%

TWEET THIS STAT

Source: http://www.bloomberg.com/news/2013-...
By 2015, global tablet
shipments (332.4 million)
are expected to overtake
personal computer
shipments (322.7 million)
TWEE...
By 2017, tablet shipments
will have grown 25% (to
410 million) while personal
computer shipments just
3% (to 333 million)
...
In 2017, it’s estimated
that there will be more
than 10 billion mobileconnected devices
TWEET THIS STAT

Source: http://ww...
Today, more than half of
mobile phone owners
(55%) use their phones
to go online
TWEET THIS STAT

Source: http://www.pewin...
Of those 55%,
31% use their mobile
phones as their primary
means of going online
TWEET THIS STAT

Source: http://www.pewin...
More than ⅓ of
Facebook users use
Facebook Mobile

TWEET THIS STAT

Source: http://www.smartinsights.com/mobile-marketing/...
50% of Twitter users use
Twitter Mobile

TWEET THIS STAT

Source: http://www.smartinsights.com/mobile-marketing/mobile-mar...
22% of Amazon visitors
and Wikipedia visitors
are mobile-only

TWEET THIS STAT

Source: http://allthingsd.com/20130325/amo...
77% of mobile searches
occur at home or at work
(both places where
personal computers are
typically available)
TWEET THIS ...
One half of all local
searches are performed
on mobile devices

TWEET THIS STAT

Source: http://www.smartinsights.com/mobi...
46% of shoppers use
mobile devices exclusively
for researching local
products & services before
making a purchase
TWEET TH...
67% of mobile users say
they are more likely to
buy from a mobilefriendly site
TWEET THIS STAT

Source: http://googlemobil...
61% of mobile users will
quickly move onto
another site if they have a
bad mobile experience

TWEET THIS STAT

Source: htt...
After visiting a mobilefriendly site, 74% of
people say they’re more
likely to return to that site
in the future
TWEET THI...
50% of mobile users said
that even if they like a
business, they’ll use them
less often if the website
isn’t mobile-friend...
48% of mobile users say
they feel frustrated and
annoyed when they get
to a site that’s not
mobile-friendly
TWEET THIS STA...
36% of mobile users say
they feel like they’ve
wasted their time after
visiting sites that aren’t
mobile-friendly
TWEET TH...
52% of mobile users said
that a bad mobile
experience made them
less likely to engage
with a company
TWEET THIS STAT

Sour...
By 2017, 77% of online
shoppers will make at
least one purchase on a
mobile device...
TWEET THIS STAT

Source: http://www....
...78% of tablet owners
will use their tablets to
make purchases...

TWEET THIS STAT

Source: http://www.adweek.com/news/a...
...and it’s estimated that
nearly 25% of online
sales will be completed
on mobile devices.
TWEET THIS STAT

Source: http:/...
87% of marketers are
planning to increase
emphasis on mobile
this year
TWEET THIS STAT

Source: http://analytics.blogspot....
52% of marketers plan
to create a mobile- or
tablet-optimized website
this year
TWEET THIS STAT

Source: http://analytics....
48% of marketers plan to
increase engagement in
mobile advertising
this year

TWEET THIS STAT

Source: http://analytics.bl...
53% of marketers who
analyzed mobile metrics say
there’s a lot of untapped
opportunity & plan to
increase mobile spending
...
Thanks for checking out our slideshow!

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click here to visit our Academy
How Mobile Killed the Desktop: 33 Stats that Tell a Story
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How Mobile Killed the Desktop: 33 Stats that Tell a Story

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It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.

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Transcript of "How Mobile Killed the Desktop: 33 Stats that Tell a Story"

  1. 1. Last year, average smartphone usage grew 81%... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  2. 2. ...the number of mobileconnected tablets increased 2.5X to 36 million... TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  3. 3. ...and global mobile data traffic grew 70% TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  4. 4. Mobile traffic will exceed desktop traffic in 2014 TWEET THIS STAT Source: http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
  5. 5. Last year’s mobile data traffic was nearly 12X the size of the entire Internet in 2000 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  6. 6. Global mobile data traffic is expected to increase 13X from 2012 to 2017 TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  7. 7. Personal computer shipments are predicted to drop by 7.8% this year (that would be the worst annual drop ever) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  8. 8. In comparison, tablet shipments are projected to grow by 45% TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  9. 9. By 2015, global tablet shipments (332.4 million) are expected to overtake personal computer shipments (322.7 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  10. 10. By 2017, tablet shipments will have grown 25% (to 410 million) while personal computer shipments just 3% (to 333 million) TWEET THIS STAT Source: http://www.bloomberg.com/news/2013-05-28/pc-market-to-decline-7-8-in-2013-as-mobile-devices-gain.html
  11. 11. In 2017, it’s estimated that there will be more than 10 billion mobileconnected devices TWEET THIS STAT Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  12. 12. Today, more than half of mobile phone owners (55%) use their phones to go online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
  13. 13. Of those 55%, 31% use their mobile phones as their primary means of going online TWEET THIS STAT Source: http://www.pewinternet.org/Reports/2012/Cell-Internet-Use-2012.aspx
  14. 14. More than ⅓ of Facebook users use Facebook Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  15. 15. 50% of Twitter users use Twitter Mobile TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  16. 16. 22% of Amazon visitors and Wikipedia visitors are mobile-only TWEET THIS STAT Source: http://allthingsd.com/20130325/among-big-properties-apple-and-amazon-have-greatest-portions-of-mobile-only-users/
  17. 17. 77% of mobile searches occur at home or at work (both places where personal computers are typically available) TWEET THIS STAT Source: http://www.google.com/think/research-studies/creating-moments-that-matter.html
  18. 18. One half of all local searches are performed on mobile devices TWEET THIS STAT Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  19. 19. 46% of shoppers use mobile devices exclusively for researching local products & services before making a purchase TWEET THIS STAT Source: http://www.mobilepathtopurchase.com/wp-content/uploads/2013/04/xAd_Telmetrics_Mobile_Path_to_Purchase_Press_Release_2013_US_General.pdf
  20. 20. 67% of mobile users say they are more likely to buy from a mobilefriendly site TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  21. 21. 61% of mobile users will quickly move onto another site if they have a bad mobile experience TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  22. 22. After visiting a mobilefriendly site, 74% of people say they’re more likely to return to that site in the future TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  23. 23. 50% of mobile users said that even if they like a business, they’ll use them less often if the website isn’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  24. 24. 48% of mobile users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  25. 25. 36% of mobile users say they feel like they’ve wasted their time after visiting sites that aren’t mobile-friendly TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  26. 26. 52% of mobile users said that a bad mobile experience made them less likely to engage with a company TWEET THIS STAT Source: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html
  27. 27. By 2017, 77% of online shoppers will make at least one purchase on a mobile device... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  28. 28. ...78% of tablet owners will use their tablets to make purchases... TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  29. 29. ...and it’s estimated that nearly 25% of online sales will be completed on mobile devices. TWEET THIS STAT Source: http://www.adweek.com/news/advertising-branding/tablets-overtake-smartphones-big-shopping-device-149654
  30. 30. 87% of marketers are planning to increase emphasis on mobile this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  31. 31. 52% of marketers plan to create a mobile- or tablet-optimized website this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  32. 32. 48% of marketers plan to increase engagement in mobile advertising this year TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  33. 33. 53% of marketers who analyzed mobile metrics say there’s a lot of untapped opportunity & plan to increase mobile spending TWEET THIS STAT Source: http://analytics.blogspot.com/2012/11/mobile-analytics-ga-clickz-research.html
  34. 34. Thanks for checking out our slideshow! For more marketing insight, click here to visit our Academy

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