10 Reasons Why You Should Use Google Analytics for Real Estate

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We get it. “Analytics” sounds like a complicated science that only people with Ph.Ds can understand. But trust us: it’s a lot easier than you think.

Analytics is the process of gathering and analyzing data about website usage, and Google Analytics is a tool that can help you do that. In a day and age when 90% of homebuyers are turning to online sources when searching for a home, making sure that your website is a lean, mean, property-selling machine has never been more important. So, what are you waiting for? Get analyzing!

Here’s the web version of our top ten reasons why YOU should use Google Analytics for real estate:

1. It lets you measure your website’s performance, so you know what’s working and what isn’t

2. You can learn about your site’s visitors (e.g. How many people are visiting your site?)

3. You can learn about your site’s traffic (e.g. Which sites are sending the most visitors your way?)

4. You can evaluate your site’s content (e.g. Which pages/posts on your site receive the most traffic?)

5. You can set conversion goals (e.g. How many visitors to your site are performing specific actions?)

6. You can track where your content is being shared the most (e.g. Facebook? Twitter? LinkedIn?)

7. You can create custom reports and dashboards, making it easy to organize the data that’s most important you

8. You don’t need advanced technical knowledge to use it

9. 51% of Fortune 500 websites use it

10. And last but not least, it’s free!

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10 Reasons Why You Should Use Google Analytics for Real Estate

  1. 1. 10 Reasons Why You Should UseGoogle Analytics for Real Estate Visit our Real Estate Marketing Academy
  2. 2. 1. It lets youmeasure your website’sperformance,so you know what’s working and what isn’t Visit our Real Estate Marketing Academy
  3. 3. 2. You can learn about your site’s visitors (e.g. How many people are visiting your site?) Visit our Real Estate Marketing Academy
  4. 4. 3. You can learn about your site’s traffic(e.g. Which sites are sendingthe most visitors your way?) Visit our Real Estate Marketing Academy
  5. 5. 4. You can evaluate your site’s content(e.g. Which pages/posts on your site receive the most traffic?) Visit our Real Estate Marketing Academy
  6. 6. 5. You can track where your content is being shared the most(Facebook? Twitter? LinkedIn?) Visit our Real Estate Marketing Academy
  7. 7. 6. You can set conversion goals(e.g. How many visitors to your site are performing specific actions?) Visit our Real Estate Marketing Academy
  8. 8. 7. You cancreate custom reports and dashboards,making it easy to organize the data that’s most important to you Visit our Real Estate Marketing Academy
  9. 9. 8. You don’tneed advanced technical knowledge to use it Visit our Real Estate Marketing Academy
  10. 10. 9. 51% ofFortune 500 websites use it Visit our Real Estate Marketing Academy
  11. 11. 10. It’s Free!!! Visit our Real Estate Marketing Academy
  12. 12. Want to learnmore about usingGoogle Analyticsfor real estate?Click here todownload ourfree eBook. Visit our Real Estate Marketing Academy

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