Competing online is more than just having a website. Deciding why you need an online presence and how it should help amplify your message is just the beginning. At it's root, a website can help you instill trust, increase awareness, efficiency and drive leads. The landscape for online marketers has become quite serious in recent years, SEO is more competitive, PPC advertising more expensive, the space is just crowded. The sheer scale of the web is growing exponentially, with over 250 domain names and 3.5 billion google searches per day, launching any old site nonchalantly is no longer an option. The talk outlined in these slides is focused on the real estate industry but could be applied to any industry. If you are in business today, you need an online presence and if your participating online, you have to plan, test and iterate. It's a nonstop dance that only active participants can reap the rewards. Follow me for more information on building websites for real estate and creating a strategy to win online.