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5 Steps to Demystifying SEO and Inbound Marketing for Real Estate - Agent Reboot
 

5 Steps to Demystifying SEO and Inbound Marketing for Real Estate - Agent Reboot

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As social media and mobile devices continue to reshape the way we communicate and do business online, we need to start thinking differently about how we reach our customers. Buying and begging for ...

As social media and mobile devices continue to reshape the way we communicate and do business online, we need to start thinking differently about how we reach our customers. Buying and begging for attention is a bit like leaving everything up to fate. We need to earn attention.

The key to SEO is to create compelling online content and optimize it so that appears on the first page of search results when your customers search for answers that relate to the products and services you sell.

This webinar outlines a clear action plan to gain an understanding of where you stand today and what tactics you can apply to real your goals for tomorrow. To find out more about SEO, content marketing and inbound marketing for real estate professionals, visit http://placester.com/academy or send me a tweet @sethstuff

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  • At it’s core, online marketing is about talking online. It’s the conversation that occurs between your audience and and your business\n
  • The new normal, is that the customer has power and that power will continue to grow. if companies find a way to be a part their customers online conversation they will always pay some else for their customers. It's the difference between renting and owning. You may not lose money renting but you won't benefit any longterm gain. \n
  • Marketing used to be solely about advertising or interruption marketing. I’m going to interrupt you from what you want to do with an advertising message and hopefully earn your awareness, trust and business. Inbound marketing is about earning you customers attention and awareness by providing information that they are already interested in. \n
  • We’ll I can tell you, It’s not a widget that you can say you have. Oh yeah, I’ve got SEO. It’s a process with a silly name.\n
  • Optimizing and orchestrating all of your online activities around your customers and potential customers desires. Making it easy for them to discover relevant, useful and high quality content when they want it and where they actually happen to be.\n
  • So, here’s the big picture\n
  • The consumer is at the center of of SEO\n
  • We want answers, we expect them now, we want them to be relevant and we want to know that we can trust them \n
  • Google currently has over 80% of the worldwide search market. This number is climbing steadily and doesn’t include searches into other portals, like yahoo, Baidu, Yandex, Ask and AOL\nBaidu has 60% of the search in China / Yandex has 60% of the search in russia\n
  • We can break search down into two categories\n
  • With Google you can pay for clicks also called CPC, with Bing and yahoo, you can pay for clicks or impressions CPM. The trouble with Paid is that the moment you stop paying business stops.\n\nOrganic, you earn, but there is no limit to the number of people \n\n\n
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  • Google uses over 200 attributes to measure page rank. Since Page rank is Google’s measurement of how popular or authoritative a website is, on a 1 to 10 scale. It’s important to know what moves the needle.\n
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  • If you don’t create your own lead source, you will always pay someone else to\nget customers\n
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