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2014 Online Marketing Guide for Real Estate

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Our 2014 Online Marketing Guide for Real Estate details the importance of mobile optimization and content marketing, complete with strategy checklists and key phrases to enhance your 2014 marketing …

Our 2014 Online Marketing Guide for Real Estate details the importance of mobile optimization and content marketing, complete with strategy checklists and key phrases to enhance your 2014 marketing plan.

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  • 1. 21 04 ON I EMA K TN G I EF LN R E I G U D OR RA ET T E L SA E MOBL IE MA I NA A EY A MOBL -RE D YMA K T R R OU IE F IN L R EE? 4 6 T A OD Y % 2 0 % I21 N 04 o s ac es s fe rh r ue mo i d v e bl e i s e c e c s ey o o le xl i lfr nn uv i rs ac e e rh o ra e tt s ac e fe l s e e rh s a aep r r do r ef me n o mo i d v e bl e i s e c M be oi l d v e wl ei s i c l ice s gy n rai l n ui e ti l z lc t n& o ai o p r nl es a o peee c rfrn e d tt aa o d le ev r i rl a t e vn e c ne t o tn. T eewl hr i l b moe e r Itrenen t ra y ed mo i bl e dv e ei s c ta hn h m n. u as M be oi l I en t n re t t ffi wl r c i a l sras up s d stp ek o I en t n re t tffi . r c a teT K A h A E WA Y Mo i - in l mak t gwi h l gv y u bl f e dy rei er n l ep ie o r l b s e steu p r a di 2 1 . ui s h p e h n n 04 n C TN ON E T C A E R Z I C T N MA K TN S ON E T R E IG P R OFY RMA K TN A T OU R E IG SR TG ? TAE Y 7 8 % 6 0 T A OD Y % o C sC if f MO (h e Mak t gO es rei ffic r) n b l v c s m c ne t ei e ut o tn e o iteftr o s h uue f mak t g rei n o b s e s s s s me f ui se ue o n fr o c ne t om f o tn mak t g rei n “ o tn mak t gwl eb g rh ne e. C ne t rei ib i e ta v r n l g ” I21 N 04 - a s nD M r F re J yo e es ob s , Moea dmoe r n r c mp ne wl o a is i l i et n si v n d vl i a d ee p g n on ip m ni m l e tg e n c ne tt tg s o tn s ae i r e Mo i -in l bl fe dy er c ne t ib c m o tn wl e o e l i rai lp p l n es g o u r c ny a teT K A h A E WA Y C ne t reigi k yt mo enzn y u o tn mak t n se o d r iig o r srtg a dd iigmo etaf . tae y n r n v r rf c i C E K IT H C LS S U ET E EMA K TN S HS R E IG C E K IT T S A H C LS S O T Y ON T A KI 2 1 R C N 04 ID X B EP G F RE E YL TN N E A L A E O V R I IG S T eb sIXslt n a t-e eae h etD oui s uog n rt o lt gp g so b ot gS O ii a e fr o sn E sn i MO E N B A TF L E IN D R , E U IU D SG D e y u sesl aeta o s o ri tl v h t t ih “ d - - e’0 ”o k Mae v ri ! ma ei t - s lo ? k o e t nh 9 me IT G A E A A Y ISP O R M N E R T D N L TC R G A U iga a a t s rga wl h wy u s n n n l i po rm iso o yc l w a’w riga dw a i ’ h t ok s n n h ts t n Ag o S Opu i wl o sy u sac o d E lgn ib ot o re rh l rn ig &h l y ug to n a k s ep o e fu d n C N E TMA K TN P R O A O TN R E IG E S N S Ce t rpee tt n o teie l rae e rsnai s fh d a o pop cs o ’ t igt e g g rse ty ur r n o n a e e y E IO IL A E D R DT RA C L N A U ea pe dh e t pa o th s sra se to l u te n c ne t o w n t ce t o tn y u a to rae C S O RQ E TO S U T ME U S IN L t u a o teq et n y u i o t l fh u so s o r s l i c s mes s. ol c ne to i ! ut rakV i,o tn tpc o à s K Y R O TMIA IN E WO D P I Z TO Ic d rlv n k y od i tls n l e ee e t e w rsn ie, u t cpin, t d sr t n, t. a t smea eci i sec o po MA EF RMO I D O BL E U emo i -in lfr tn &sot s bl fe dy omat g h r er i p s ta cnb ra o - eg ot h t a e e d nt -o s h VS A C N E T IU L O T N U ev e tushg rslt npo et s i o o r ih eoui rp r d , o y p oo, rsnain, t.oda i la s h tspee tt sect rw n e d o A dsc lh r gb t n t A L f d o i sai ut so L o a n o y u c ne tic dn lt g! o r o tn ( l ig ii s nu sn ) C N IT N B A DN O SS E T R N IG U etesmen me c natno lg , s h a a ,o tc if, o o ecars a o y u c a n l t.cos l f o r h n es l A DN V L E D IG A U B a eo reo tesc l e . h r e rsuc n h o i w b S ae a id s y n we g ,isec n ut k o ld e t , t. r p L T NN I I E IG N S U emo i r gtosofi do t h tok s nt i o lt n u w a fl on s aesy ga o t o r uies r ai b u y u b s s n n E P N IGY U P E E C X A DN O R R S N E E p r n wt PneetIs ga Vn , x ei t i itrs nt rm, ie me h , a ect ice s y u rah t.o n rae o re c Fn a de g g pop cs nsc li s id n n a e rse to o i se, a t n r r rl inhp,n c n et ut e ea o sisa d o v r u t D MANN ME O I A U eao atr i y u se d ma s lclem n o ri ’ o i ts n n me(.. otn o d s o a eg B s C n o. m) o c C N A TIF O TC N O Ce t a C natp g &a as k rae “ o tc” a e l y mae w y u c natnoe s t fi d o r o tc if ay o n C N IT N S A C CT TO S O SS E T E R H I IN A U etesmec natnoo Yh o s h a o tc if n a o ! L cl o ge L cl Bn L cl o a G o l+ o a & ig o a , , LC L LG O A BO Ic d ao asac tr i y u bo ’ n l e lcle rh em n o r lg u s tl (.. otnC n oBo ) ie eg B s t o o d lg LC L O TN O A C NET R v wrs ua t&at cin, triw e i et rns tat si ev e a r o n e lclc lbie, t. o a“ee ris ec t ” R VE E IWS 2 1 W E ST 04 B IE C E K IT H C LS Vsos h udh v a ec l n sac itrso l ae n xel te rh i e e p r n ears a d v e x ei c cos l e i s e l c S CA S LIG O IL E L N 21C TN 0 4 ON E T C E K IT H C LS MO I RE D YML S A C BL F IN L E S ER H S CA S A IGB T O S O IL H RN U T N 2 1 S IL 0 4 OCA C E K IT H C LS O t n: bl-ny i , bl a p pi smo i o lse mo i p , o e t e rso s ed s nse ep ni ei i v g t S OP U I E L GN 21L A 0 4 OC L C E K IT H C LS MO I RE D YWE ST BL F IN L E B IE A k o r l nsow i (ra! e iw o s y u ce tt re ge t rv s n i t ) e G o l,ep ec o ge Y l, t. teT K A h A E WA Y Pa nn o t o r tae y f m we d s nt ln ig u y u srtg ,r o b ei o g lc l E wi ma ey u c ne t r o a S O, l k o r o tn mo e l c h s ea defcie o ei n f t . v e v B I T EK OW EN H N 1E P R T R F 2 1 2 X E T E MS OR 0 4 MA K TN R E IG A T U OMA I TON D I C MP I N RP A A G LF C C EE IS IE Y L MA L A c mmu iainsrtg ta o nc t o t e y ht a s n so t uo tdme s g s e d u a tmae sa e t la so c so r o e as t o e d r u tmes v r e a u t f i . h s me s g s mo n o t me T e e sa e aetpc l " r p d i a r y ial d i e "n y p te ds q e c ta rltst h me e u n e h t eae o tea t n( o la se o k o h ci d wno d b o ) r o c n es nfn e sau ( e r g o v ri u n l tts n ai o n tee do af eta) f h h n f r r lo te e i rcpe t e iin. E i ta aetg ee b s d mal h t r r g rd a e s i of f eeala o c so r f o wh r e d r u tme i i tec n es nfn e. o s n h o v ri u n lF r o e a l, u tmeswh h v x mpe c so r o ae b e wi ac mp n fr n en t h o a y o ma y y aswi g t iee t e r l e df rn l f me s gn ta to ewh h v sa ig h n h s o ae js s n du . ut i e p g C V RI FN E ON E SON U N L C S OME P R ON S UT R ES A T i i me n t s rea a"i a" hs s a t o ev s vs l u rp e e tt no h w ac so r e rs nai f o o u tme i ldtru haco e s l,rm s e ho g ls d ae f o cikn o a Itre l ig n n nen t c a v rs me t osat gaf e d et e n t trn i i r e ta t b yn teofrdp o u t r lo u ig h f e rd c i e o s rie r evc . P ro a aeme n t mo e ra es n s r a t o d le l c so r e g a hc , u tme d mo rp is alwigmak tr t ce t l n o rees o rae c ne t n p o u t ti rdt o tn a d rd cs al e o o a idvd a wi a i gn d n n iiu l t n ma ie h n me hsoy soy a d a , i r, tr, n t b h vo. h s d ti s o l b e a irT e e eal h ud e s c mpeee o g t alw te o lt n u h o l o h mak tr oi gn te ree t ma ie h p ro asn e sa dd s e i a es n ' e d n e i s n r wa ta wi srn te te y h t l t gh n h l e p o u t r evc ofr ga d rd c o s rie f i n en teme s gn u e t s li h sa ig s d o elt . L GT I ON A L K Y OR S EW D S f r s lt n ta alw ot e oui s h t l wa o o mak tr t a tmaerp tie rees o uo t e eiv t ts s s c a e iba t a d a k , u h s mal lss n d i c mp in , t tg es r a ag s wi r g r p h i b s do la b h vo. a e n e d e a ir PC P A p rs o a la t he wod , ha e f te s tre r s te ek y r saee t mey h s e wod r xr l e s e ica d to g u l eyt p cf n ,h u h ni l o i k d ieag e t e l f rfc ae r v ra d a o t f , r ai b t r utdt d a n hg e et s i e e o rwig ih r q ai la s whc alwsfr u ly e d , ih l t o o hg e c n es nta s otr ih r o v ri h n h r o e k y rs e wod . R S ON I ED SG E P SV E I N SM E Ana p o c t we d s n p ra h o b e i g ta a tmaial s is& h t uo t l hf c y t rs e c ne t op o iea e i s o tn t rvd n z o t l iwig&b o ig p i ve n ma rws n e p r n ea rs al e ie x ei c co s ld vc s e (mat h n s tbes ec) s r o e ,a lt, t. p . S ac E gn Mak t g e rh n ie rei n fc s so tep o t no o u e n h rmoi f o we s e tru hice s g b i s ho g n ra i t n ter iblyi s ac e gn h ivs i n e rh n ie i i t rs l p g s e ut a e . s SO E U X S ac E gn Op i z t ni a e rh n ie t ai s mi o s b e o S M ta fc s so u st f E h to u e n ma iuaigwe s e o we np lt n bis r b t p g st ice s ter iblyi a e o n ra e h ivs i n i i t og nc( o - ad s ac e gn r a i n n p i) e rh n ie rs l . e ut s U e E p r n erfr t a s r x ei c ees o e p ro ’ o eal ec p in a d es ns v rlp re t s n o feig fl wiga itrcin e l s ol n n nea t n o o wi ap o u ts rie o t h rd c, evc , r c mp n . o ay C V RI R T ON E SON A E OP I Z TON ( R TMIA I C O) P yP rCiki amo e o a - e- l s c d lf Itre a v rs gwh ri nen t d et i in een a v rs r p yas e ica u t d et es a i p cf mo n i e c t a a i cik do ah i me n d s l e n c ( o l Ad od i aP C Go ge W r s s P p o ie) rvd r. R fr t tep o e so ees o h rc s f e p r nigwi we p g x ei t me n t h b ae d s n c p , f r, n e i , o y of s a d g e v r t n o c ne t oice s ai i s f o tn t n ra e ao tert a whc la sc n et h ae t ih e d o v r . Rsucs eor e ht:s ac e gn w thc m at l/2 5 4 /6 o-e rh r- o - s - o i -xlsv l-oR s ac -td tp/ e rh n ie ac .o /ri e2 6 5 74 -fS ac esN w U eM bl E cu ieyt- e e rhSu y / c e ht:w w s alu ie se .o / a-saes ac -tt/0 0 tp/ w .m l sn ss m c m r l tt-e rhsas7 2 / / b e e ht:w w s at sg t.o / o i - ak t gm bl- ak t ga ayism bl- ak t gsait s tp/ w .m ri ihsc m m bl m rei / o i m rei -n lt / o i m rei -tt i / / n e n e n c e n sc ht:w w d m reig r.o /lgbd3 0 9 / ii l ak t gSrtg --hn s o - e dt- n w fr2 1 tp/ w .c ak t poc m bo /i/4 4 3D gt - rei -tae y3T ig - uN e -oK o -o- 0 4 / n aM n Y ht:w w fre .o /i sjy o d m r/0 31 /8tetp7c ne tm reigte d -h tw l d m n t- 0 4 tp/ w . b sc m st / s n e es2 1 /00 / -o --o tn- ak t -rn sta- i-o iae2 1 / / o e a h n l ht:w w fre .o /i sjy o d m r/0 30 /7tetp7o l em reigte d -h tw l d m n t- 0 4 tp/ w . b sc m st / s n e es2 1 /91 / -o --ni - ak t -rn sta- i-o iae2 1 / / o e a h n n l ht:w w s lsoc m reig lu .o /lg2 1 /85 -o tn- ak t gsas tp/ w .ae fre ak t co dc m bo /0 30 /0 c ne tm rei -tt/ / n n Atbtn ti i s ruo ht:te o n rjc.o /o na piain#c nN 1 14 tp/ h n u poe t m n u /p l t /io - o 7 1 / c c o ht:te o n rjc.o /o nbo s r io - o 0 0 tp/ h n u poe t m n u /rw e/ c nN 2 8 9 / c # ht:te o n rjc.o /o ncik#c nN 1 4 5 tp/ h n u poe t m n u /l /io - o 9 2 / c c ht:te o n rjc.o /o nco d#c nN 3 4 tp/ h n u poe t m n u /lu /io - o 8 1 / c ht:te o n rjc.o /o nd r-o r/io - o 3 4 tp/ h n u poe t m n u /atb ad#c nN 1 4 8 / c ht:te o n rjc.o /o nga h#c nN 1 7 5 tp/ h n u poe t m n u /rp /io - o 8 3 / c ht:te o n rjc.o /o ns ae#c nN 2 3 tp/ h n u poe t m n u /h r/io - o 5 / c ht:te o n rjc.o /o nh n s a e#c nN 1 7 5 tp/ h n u poe t m n u /a d h k /io - o 6 2 / c ht:te o n rjc.o /o nic g i /io - o 5 2 tp/ h n u poe t m n u / o nt #c nN 7 7 / c n o ht:te o n rjc.o /o nln igp g /io - o 6 3 tp/ h n u poe t m n u / dn -a e#c nN 6 0 / c a ht:te o n rjc.o /o nl k#c nN 1 0 6 tp/ h n u poe t m n u /n /io - o 5 6 / c i ht:te o n rjc.o /o nm g p o e#c nN 1 2 0 tp/ h n u poe t m n u / e a h n /io - o 7 5 / c ht:te o n rjc.o /o np du /io - o 2 9 tp/ h n u poe t m n u /o im #c nN 2 6 7 / c ht:te o n rjc.o /o nfn e/io - o 7 2 tp/ h n u poe t m n u / n l c nN 1 3 8 / c u # Cet b a turaett rae euil ls e f e a WE ST S H T B IE T A WO K R B iwi i e a lIXfr etr nn ut t n x beD o b t o le l h d e i mak t g lc le rha dS O F r x et e , rei , asac ,n E . o e p rh l n o p v i l etr o it a s . m s p c ec I OGR H C B P AC S E NF AP I Y L E T R

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