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With more and more businesses turning to content marketing as a viable strategy for generating leads, it’s easy for your blog posts, videos, white papers, and other content to get lost in the mix. Fortunately, there are several content creation tips and tricks you can follow to ensure that your prospective customers are not only finding your content, but are also finding your content useful.
We recently collaborated with “The Sales Lion,” Marcus Sheridan, to compile a list of 12 tenets that content creators should follow. We’ve also highlighted some real-world examples of content marketing success. Know of other content creation tenets that should be on our list? Let us know!