Participating in social media is a pretty straightforward activity: You just need to show up, join the conversation and start posting stuff. What you’ll quickly notice, however, is that it’s a lot more complicated than it seems on the surface, especially if you want to produce some sort of result.
The more you participate, the more you discover other skills required to truly move the needle for your business or brand, from listening, patience and humility to leadership, community-building and content creation. The world’s greatest social media marketers possess these skills and hone them every day. To explore the 10 Super Powers of the World’s Greatest Social Media Marketer, we teamed up with Ann Handley of MarketingProfs and Barry Feldman of Feldman Creative to illustrate the skills needed to succeed in today’s market