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Greater Vancouver Urban Futures Opinion Survey
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Greater Vancouver Urban Futures Opinion Survey

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The Greater Vancouver Urban Futures Opinion Survey was designed to determine long term trends in the relative importance of a number of community and regional issues in the metro Vancouver area.

The Greater Vancouver Urban Futures Opinion Survey was designed to determine long term trends in the relative importance of a number of community and regional issues in the metro Vancouver area.

The survey helps to identify areas of public concern where greater attention is required, as well as those areas where the public feels issues are being adequately handled. It also helps to identify what kinds of actions the public would support to address critical issues.

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Greater Vancouver Urban Futures Opinion Survey Greater Vancouver Urban Futures Opinion Survey Presentation Transcript

  • Greater Vancouver Urban Futures Opinion Survey 1973-1990-2012
  • Urban Futures Survey - 1973 In 1973, approximately 1,500 residents of the Greater Vancouver Regional District (GVRD) were surveyed about their attitudes toward a range of economic, social, mobility and lifestyle issues. Their responses informed the creation of the Livable Region Plan which guided the development of the Region.
  • Choosing Our Future - 1990 Seventeen years later, a team of researchers led for the second time by UBC professor, Dr. Walter G. Hardwick, revisited the Urban Futures Project. The 1990 Urban Futures Survey was prepared for the “Choosing our Future” program and involved 1,053 face-to-face and 238 telephone interviews conducted over a six week period.
  • Urban Futures Survey Redux - 2012 Twenty years later, the 2012 Urban Futures Survey is the third iteration of this program. While the previous surveys were conducted in person and via telephone, the 2012 survey is being conducted online, utilizing PlaceSpeak, a location- based public consultation platform developed by the late Dr. Hardwick’s daughter, Colleen. This innovation enables access to a much larger sample size of spatially stratified household respondents, with greater speed and at a lower cost.
  • About the Survey The Urban Futures Opinion Survey was designed to determine long term trends in the relative importance of a number of community and regional issues. The survey helps to identify areas of public concern where greater attention is required, as well as those areas where the public feels issues are being adequately handled. It also helps to identify what kinds of actions the public would support to address critical issues.
  • Survey Headings The 2012 survey is organized under the major headings developed in the Choosing our Future program with an update to reflect the Metro Vancouver Regional Growth Strategy. ● Environment - protecting the environment and responding to climate change impacts ● Community Life - developing complete communities ● Mobility - supporting sustainable transportation choices ● Built Environment ● Managing Growth - creating a compact urban area ● Governance ● Economy - supporting a sustainable economy
  • Survey Design ● Sampling Design ● The Survey Process ● Reporting Methodology
  • Sampling Design The main features of the sample design were established with three main principles in mind: 1. The sample should be sufficiently representative of the population of the GVRD, and of a sufficient size to allow for estimation of opinions and attitures with a small level of error; 2. The sample should allow for the testing of differences in response between sub-regions of the GVRD at as fine a scale is possible. 3. Sampling methodology should be compatible with that used in the 1973 and 1990 Urban Futures surveys to allow for accurate estimation of longitudinal differences in attitudes.
  • Survey Process The 2012 survey will extend information on gender differences, on geographic variability, and on the implications of age an education in responses through its longitudinal dataset. The unique mapping capability of PlaceSpeak presents the variations in response across the Region. The 2012 Iteration will include 27 control questions from each of these areas, as well as 54 updates, and the addition of brand new questions related to the economy and technology. It takes 22 minutes. These questions are in the form of order ranking and 5-point Likert scale as well as providing for open-ended answers
  • Timeline ● Requirements gathering September - December ● Questionnaire preparation November - December ● Awareness & Adoption September - ongoing ○ PR Campaign January - March ● Survey January - March ● Data Analysis March ● Report Preparation/Delivery April - May 2012 ● Presentations June 2012
  • Deliverables In return for its contribution, Supporters will receive: ○ Full access to the results of the survey in a form that permits comparison with results from the 1973 and 1990 surveys; ○ A presentation to staff and/or the Council on trends in public attitudes in the past almost 40 years in respect to issues that are of concern to the Region; ○ Inclusion of Supporer’s name in all traditional and social media outreach; ○ Display of Supporter’s logo on all advertising and academic documentation; and ○ Mention of Supporter during speaking engagements. Supporters agree that the UFSR and its methodologies are the property of Lambda Alpha International, Vancouver Chapter and PlaceSpeak (New City Ventures).
  • The Ask Supporters will pay $10,000 to Lambda Alpha Vancouver as a contribution to the UFS. Supporters will promote participation in the UFS on the part of its residents. ● media releases ● social media ● offline communications
  • Results The results of the 2012 Urban Futures Survey are not intended as an interpretive document, but as representative of the information that is collected. It raises a number of questions that should prompt others to seek further understanding. In 1990, the GVRD adopted 54 actions as a result the Public Opinion Survey project.
  • PlaceSpeak Invites municipalities to learn more about the application of PlaceSpeak to their consultation and research needs.