nicchia è una parte di mercato che la concorrenza non ha ancora raggiunto, o che essa ha parzialmente occupato, ma in maniera tale da non venire incontro soddisfacentemente alla domanda. Può consistere in una parte di clientela, oppure in un determinato tipo di prodotti…
Negli anni 70, la Scuola di Palo Alto - California ( P. Watzlawick, J.H. Beavin, D.D. Jackson, Pragmatica della comunicazione umana ) ha rivoluzionato le teorie della comunicazione elaborando gli assiomi della comunicazione
Pier Paolo Solinas Response Count Culture or cultural 67 Gay or Lesbian or LGBT or GLBT (context Gay scene, gay friendly etc.) 61 History or Historic 51 Food or cuisine 19 Architecture or architectural 14 Nighthlife 14 Museum 10 Cruise 9 Beauty or beautiful 7 Valid Responses 318 Total Responses 318
Pier Paolo Solinas Response Count On vacation or holiday 246 On a business trip 81 On both vacation and business in the same trip 127 Valid Responses 304 Total Responses 304
What ? Both Antwerp and Brussels have a large offer of GLBT meeting places . Both cities dispose of a satisfying amount of themes that can be used to address the GLBT target group, such as Antwerp fashion, divers shopping possibilities in both cities, gastronomy, design, Brussels as European capital, art & culture, … The promotion of other Flemish cities is secured as the same potential is also available there. Nevertheless everything will be approached starting with Brussels and/or Antwerp.
Tourism Flanders will position its cities as valuable (and even better) alternatives in relation to other European GLBT-friendly citybreak-destinations and will be targeted to the Flemish and international GLBT-community. Our aim is to evolve to a community where sexual preference is not being questioned but handled with integrity and respect for the individual character of our potential visitors .
With Antwerp & Brussels , Flanders will become the best kept secret in between ‘gay capitals’ such as London, Paris and Amsterdam. Our aim is to evolve to a more tolerant destination and ‘hub’ where in general sexual preference is not questioned but accepted and furthermore being supported by an active GLBT-community and sustained by a divers offer of fashion, design, gastronomy and shopping.
Concept 3 out /aut/[bw.; vaak pred.] 1 (plaats; richting; ook fig. en sport) uit, buiten, weg contract out uitbesteden; an evening out 2 uit, openbaar, tevoorschijn, naar buiten the results are out de resultaten zijn bekend; out with it! vertel op!, zeg het maar! 4 out /aut/ [vz.; richtingaanduidend] uit, naar buiten from out the window vanuit het raam; looked out the window keken uit het venster; chuck it out the window gooi het door het venster ‘ OUT in Flanders’ Antwerp & Brussels
Concept Make OUT in Flanders Hang OUT in Flanders Try OUT in Flanders Stand OUT in Flanders Point OUT in Flanders Work OUT in Flanders Break OUT in Flanders Pick OUT in Flanders Pass OUT in Flanders Drop OUT in Flanders Figure OUT in Flanders Find OUT in Flanders Go OUT in Flanders Look OUT in Flanders Check OUT in Flanders Take OUT in Flanders Ask OUT in Flanders