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Why this kolaveri di - 4 lessons on Online Viral Marketing

by on Nov 26, 2011

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This is a case study on the famous "why this kolaveri di" viral campaign. Pixel Studios has evolved a few lessons to be learned from this successful viral campaign.

This is a case study on the famous "why this kolaveri di" viral campaign. Pixel Studios has evolved a few lessons to be learned from this successful viral campaign.

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15 of 5 previous next Post a comment

  • PixelStudiosShare Pixel Studios Pvt. Ltd. at Pixel Studios Pvt. Ltd. Dear Prashanth, You are absolutely right. We have to push the campaign initially with some promotion, but only a well designed campaign will have the sustainability to make it a viral. By promotion, we cannot sustain the viral. That is what we meant in the PPT. 2 years ago
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  • PixelStudiosShare Pixel Studios Pvt. Ltd. at Pixel Studios Pvt. Ltd. Yes! Samit, Pixel Studios has just extracted lessons out of the campaign. We do not claim that we did the viral. 2 years ago
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  • PrashanthC Prashanth Challapalli, Sr. Vice President & Digital Head at iContract You don't need to promote a video for it to go viral? You are completely in the wrong business if you believe that. How do you think people discover content? It doesn't just magically appear on their screens now does it? Stop offering advice like a digital quack and get your fundas right. 2 years ago
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  • smartkani Samit Malkani, Creative Head at Jack in the Box Worldwide I just want everyone to know that Pixel Studios was NOT behind taking Kolaveri viral. The agency that did this is Jack In The Box Worldwide. http://www.jackintheboxworldwide.com 2 years ago
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  • abhishekshah Abhishek Shah, Co Founder at MailLands Technologies Lovely presentation, will get in touch with you soon. 2 years ago
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Why this kolaveri di - 4 lessons on Online Viral Marketing Why this kolaveri di - 4 lessons on Online Viral Marketing Presentation Transcript