Why this kolaveri di - 4 lessons on Online Viral Marketing

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This is a case study on the famous "why this kolaveri di" viral campaign. Pixel Studios has evolved a few lessons to be learned from this successful viral campaign.

This is a case study on the famous "why this kolaveri di" viral campaign. Pixel Studios has evolved a few lessons to be learned from this successful viral campaign.

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  • Dear Prashanth, You are absolutely right. We have to push the campaign initially with some promotion, but only a well designed campaign will have the sustainability to make it a viral. By promotion, we cannot sustain the viral. That is what we meant in the PPT.
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  • Yes! Samit, Pixel Studios has just extracted lessons out of the campaign. We do not claim that we did the viral.
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  • You don't need to promote a video for it to go viral? You are completely in the wrong business if you believe that. How do you think people discover content? It doesn't just magically appear on their screens now does it? Stop offering advice like a digital quack and get your fundas right.
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  • I just want everyone to know that Pixel Studios was NOT behind taking Kolaveri viral. The agency that did this is Jack In The Box Worldwide. http://www.jackintheboxworldwide.com
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  • Lovely presentation, will get in touch with you soon.
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Transcript

  • 1. Email Survey Management Customer Feedback Survey for Amaron Quanta What made this Viral work? 4 lessons on Online Viral Marketing
  • 2. “ Broadcast Yourself” is a lot more than just A Viral concept need not be Rocket Science…. Sometimes… Its just a simple idea, captured right! Lesson # 1
  • 3. “ Contagious” A good Viral is highly You don’t need to promote it. A good viral spreads by itself. Why this kolaveri Di has already got over 4 million visits in just a week. Lesson # 2 Over 4.5 million views in Youtube within a week Over 30,000 likes in FB and still counting….
  • 4. You Don’t Have to Spend to Get Noticed To spread the word out, you need not burn a hole in your pocket and promote things like crazy. Quietly, go with the trend and mingle with the crowd in the “social way” Lesson # 3 “ Ra One” spent nearly 50 crores on promotion! This viral reached over 4.5 million without spending anything!!!!
  • 5. An Online Viral can spill over offline… Lesson # 4 Gaining a good amount of attention on-line will attract the other traditional media towards your story. The viral was covered in leading News Channels & Newspapers
  • 6. Want to create a viral ? Get in touch with us today… www.pixel-studios.com | + 919962520051
  • 7. About Pixel Studios a Digital Communication Agency offering world-class Web & Interactive Services. We Transform brand messages into redefined interactive communications tailored to cyber space & other electronic mediums. CREATE PROMOTE STRATEGIZE
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    • Web Design Consultancy
    • Social Media Strategy
    • Promotion Consultancy
    • Campaign Ideas
    • Performance Monitoring
    • Analysis and Improvement
  • 8. Partner with us. Pixel Studios Private Limited Plot No.1833, 1st Floor, 18th Main Road, Anna Nagar (W), Chennai - 600040, India. Phone: 4266 0601 / 2618 0901