How To Make A Viral Video 5.1.09

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Pixel Brothers Presents: How to make a Viral Video. A step by step of the does and don'ts of 'going viral'. Remember, viral is a strategy, not an outcome. You can't make a viral video, you can only create a strategy that may or may not produce viral results - but when it works, it really works.

Learn the best tips here.

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  • How To Make A Viral Video 5.1.09

    1. 1. How to make a viral video Blair Zykan Managing Director, Media On-Demand Allied Vaughn
    2. 2. How to make a viral video Blair Zykan Managing Director, Media On-Demand Allied Vaughn
    3. 3. How to use video to generate web traffic and sales ….. and if you do it right, you’ll get viral propagation Blair Zykan Managing Director, Media On-Demand Allied Vaughn
    4. 4. HOW?
    5. 5. 7 Keys to Net video traffic success <ul><ul><li>Product / objective </li></ul></ul><ul><ul><li>Define your audience </li></ul></ul><ul><ul><li>Video engagement </li></ul></ul><ul><ul><li>Web placement </li></ul></ul><ul><ul><li>Social network conversations </li></ul></ul><ul><ul><li>Landing page conversion </li></ul></ul><ul><ul><li>Auto follow-up </li></ul></ul>
    6. 6. Vs.
    7. 7. Product / Objective / Audience
    8. 8. Video Engagement
    9. 9. Placement, Social, Conversion
    10. 10. Results 150,000,000 + Brand PR Cool 7 X
    11. 11. Vs.
    12. 12. Product / Objective / Audience
    13. 13. Video Engagement
    14. 14. Results
    15. 15. Example: bewareofthedoghouse.com
    16. 16. Example: Microsoft
    17. 17. Example: trigarage.com
    18. 18. Action plan <ul><li>Product / Audience / Objective </li></ul><ul><li>Make it fun to talk about </li></ul><ul><li>Current content or a new video? </li></ul><ul><li>90-120 seconds max (general rule) </li></ul><ul><li>Get them posted (netvideotraffic.com) </li></ul><ul><li>Integrate with social network activities </li></ul><ul><li>What do you do with the traffic? </li></ul>
    19. 19. Social Networks
    20. 20. Social Networks – the buzz <ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>
    21. 21. Social Networks - reality <ul><li>MySpace </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Genre specific </li></ul><ul><li>User Groups </li></ul><ul><li>Interest portals </li></ul><ul><li>Forums </li></ul><ul><li>Etc. </li></ul>
    22. 22. Action items <ul><li>Define your customer </li></ul><ul><li>Identify where they web visit </li></ul><ul><ul><li>Key word search, user groups, alexa rank </li></ul></ul><ul><li>Write a plan for those sites </li></ul><ul><ul><li>Post, banner ad, affiliate </li></ul></ul><ul><li>Establish twitter, facebook, myspace, and presence on portals. </li></ul><ul><li>Engage and execute. </li></ul>
    23. 23. Landing Page Conversion <ul><li>What do you want them to do? </li></ul><ul><ul><li>Purchase? </li></ul></ul><ul><ul><li>Register? </li></ul></ul><ul><li>Make it easy to take the action you want </li></ul><ul><li>Follow up….quickly </li></ul>
    24. 24. Auto Responders
    25. 25. 7 Keys to Net video traffic success <ul><ul><li>Product / objective </li></ul></ul><ul><ul><li>Define your audience </li></ul></ul><ul><ul><li>Video engagement </li></ul></ul><ul><ul><li>Web placement </li></ul></ul><ul><ul><li>Social network conversations </li></ul></ul><ul><ul><li>Landing page conversion </li></ul></ul><ul><ul><li>Auto follow-up </li></ul></ul>
    26. 26. Thank you <ul><li>[email_address] </li></ul><ul><li>www.twitter.com/blairzykan </li></ul><ul><li>303-324-7606 </li></ul><ul><li>www.blairzykan.com </li></ul>
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