How to make a viral video Blair Zykan Managing Director, Media On-Demand Allied Vaughn

How to make a viral video Blair Zykan Managing Director, Media On-Demand Allied Vaughn

How to use video to generate web traffic and sales ….. and if you do it right, you’ll get viral propagation Blair Zykan Managing Director, Media On-Demand Allied Vaughn

HOW?

7 Keys to Net video traffic success Product / objective Define your audience Video engagement Web placement Social network conversations Landing page conversion Auto follow-up

Product / objective

Define your audience

Video engagement

Web placement

Social network conversations

Landing page conversion

Auto follow-up

Vs.

Product / Objective / Audience

Video Engagement

Placement, Social, Conversion

Results 150,000,000 + Brand PR Cool 7 X

Vs.

Product / Objective / Audience

Video Engagement

Results

Example: bewareofthedoghouse.com

Example: Microsoft

Example: trigarage.com

Action plan Product / Audience / Objective Make it fun to talk about Current content or a new video? 90-120 seconds max (general rule) Get them posted (netvideotraffic.com) Integrate with social network activities What do you do with the traffic?

Product / Audience / Objective

Make it fun to talk about

Current content or a new video?

90-120 seconds max (general rule)

Get them posted (netvideotraffic.com)

Integrate with social network activities

What do you do with the traffic?

Social Networks

Social Networks – the buzz MySpace Twitter Facebook

MySpace

Twitter

Facebook

Social Networks - reality MySpace Twitter Facebook Stumbleupon Digg Delicious Genre specific User Groups Interest portals Forums Etc.

MySpace

Twitter

Facebook

Stumbleupon

Digg

Delicious

Genre specific

User Groups

Interest portals

Forums

Etc.

Action items Define your customer Identify where they web visit Key word search, user groups, alexa rank Write a plan for those sites Post, banner ad, affiliate Establish twitter, facebook, myspace, and presence on portals. Engage and execute.

Define your customer

Identify where they web visit

Key word search, user groups, alexa rank

Write a plan for those sites

Post, banner ad, affiliate

Establish twitter, facebook, myspace, and presence on portals.

Engage and execute.

Landing Page Conversion What do you want them to do? Purchase? Register? Make it easy to take the action you want Follow up….quickly

What do you want them to do?

Purchase?

Register?

Make it easy to take the action you want

Follow up….quickly

Auto Responders

7 Keys to Net video traffic success Product / objective Define your audience Video engagement Web placement Social network conversations Landing page conversion Auto follow-up

Product / objective

Define your audience

Video engagement

Web placement

Social network conversations

Landing page conversion

Auto follow-up

Thank you [email_address] www.twitter.com/blairzykan 303-324-7606 www.blairzykan.com

[email_address]

www.twitter.com/blairzykan

303-324-7606

www.blairzykan.com