Your SlideShare is downloading. ×

Google Wallet: The Fanatics Experience

499

Published on

Our friends at Google Wallet and Fanatics joined us on May 9th to talk about the role of the digital wallet in mCommerce today and how retailers can capitalize on current and future opportunities in …

Our friends at Google Wallet and Fanatics joined us on May 9th to talk about the role of the digital wallet in mCommerce today and how retailers can capitalize on current and future opportunities in this space.

We invite you to watch the session replay here: https://gopivotal.webex.com/gopivotal/lsr.php?RCID=06524ddf01b21822526565de8f2b6ee7

Published in: Retail, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
499
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GOOGLE WALLET THE FANATICS EXPERIENCE
  • 2. SPEAKERS Steve Klebe BD for Google Payments Google sklebe@google.com Stephen Derksen BD, Mobile Retail Pivotal Labs sderksen@pivotallabs.com Brian Yu Director of Mobile Apps Fanatics, Inc. bsyu@fanatics.com MODERATOR PANELISTS David Katz SVP/GM Mobile Fanatics, Inc. dkatz@fanatics.com
  • 3. KEY TAKEAWAYS Google Wallet helps address this issue by boosting conversions Your customers are using mobile throughout the shopping journey You’re losing $$ because most mCommerce purchases aren’t completed BUT…
  • 4. AGENDA What is Google Wallet? Our Relationship with Fanatics and Google Fanatics’ Experience Trends Q and A
  • 5. INTRO TO FANATICS World’s largest retailer of officially licensed sports merchandise + more than 200 others Operates online stores for: •  Fanatics and FansEdge brands •  All major N. American pro sports leagues •  Over 200 major media brands •  Pro and college teams
  • 6. We helped develop the Android and iOS apps for this billion-dollar apparel powerhouse, including Google Wallet functionality on Android to give fans a quick and easy way to purchase their favorite team’s merchandise. OUR RELATIONSHIP WITH FANATICS AND GOOGLE
  • 7. ROI, PERSONALIZATION, LOYALTY, ENGAGEMENT REVENUE CONVERSIONS DOWNLOADS REPEAT VISITS TRAFFIC 2,920 Ratings 1,121 Ratings
  • 8. WHERE ARE YOUR CUSTOMERS TODAY? •  More time on mobile internet than on PCs •  Using mobile throughout the shopping journey •  Blurring online and offline The Rapid Rise of mCommerce U.S retail mobile commerce sales (in billion dollars) Source: eMarketer
  • 9. OUR OBSERVATIONS A typical mobile checkout requires over 20 steps to submit an order Shopping Cart Confirm order Fill out forms Order complete
  • 10. HOW DOES THIS AFFECT YOU? Most mCommerce purchases are not completed Not much time to complete purchases on the go Inconvenient to type on a small screen Payment credentials not at hand Consumers don’t want to remember another account’s credentials
  • 11. SO WHAT CAN YOU DO ABOUT IT? The old dream of the digital wallet is coming true in a very mobile-led fashion Business Insider “ ”
  • 12. GOOGLE WALLET INSTANT BUY AVAILABLE FOR:
  • 13. HOW DO YOU USE IT? FREE API (Android, Mobile/Desktop Web) •  Users’ Wallet details are sent directly to your servers with no forms to fill out INTEGRATED WITH GOOGLE SIGN IN •  Provides much more than just payment information WORKS WITH ANY GOOGLE ACCOUNT •  1B+ Google accounts today IT IS NOT: •  A payment processor •  Going to interfere with your customer relationships
  • 14. NO CHANGES TO YOUR PAYMENT PROCESSING No need to change existing processing infrastructure and relationships Google does not charge any fees (you continue to pay your existing processor) Google generates a one-time use debit card number for each purchase Enhances security leveraging Google’s Risk Based Authentication Normal functions (auth, re-auth, refunds, etc) work as with any other payment card Limitations (for now): US only and $2,000 transaction limit ONE-TIME USE VIRTUAL CARD
  • 15. OTHER BENEFITS Instant Buy offers superior benefits to other cloud wallets with easier integration 2-click checkout without filling in any fields. Customers stays in context on your site/app. Frictionless account creation and login. More logged in users across all platforms. Exceptional Google reach. 1B+ Google accounts and 500M+ Android devices. Automatic login. Lightweight integration and no fees. Use your existing processing infrastructure; most integrations done in ~3 weeks. Drive app downloads with automatic over-the-air installs.
  • 16. CASE STUDIES higher average order value for Google Wallet users than credit card purchasers conversion increase across all purchase channels increase in purchase conversion on mobile website higher conversion rate for Google Wallet users who signed in with Google increase in purchase conversion for Google Wallet users on Android app of all transactions were made with Google Wallet 11% 20% 2x 71% 4x 25%
  • 17. LEARN FROM YOUR PEERS: FANATICS’ EXPERIENCE
  • 18. WHY WE IMPLEMENTED GOOGLE WALLET •  Opportunity to increase sales and revenue •  Fast checkout critical after big game events •  Improve user experience, especially Android customers •  Be where the fans are
  • 19. INTEGRATION PROCESS •  Easy and fast •  Integration with a proxy card was a key consideration •  No back-end integration with our payment systems
  • 20. INTEGRATION OUTCOME •  7% of share of Android transactions •  No evidence it cannibalizes other sales (they would have happened anyways) •  Positions us as innovators
  • 21. WHAT OUR FANS ARE SAYING
  • 22. KEY TAKEAWAYS/Q&A Eyes on the prize. Conversions. Conversions. Conversions. Stop leaving $$ on the table by not catering to customers on mobile. Simplify and customize the check-out process. Google Wallet streamlines the shopping experience.
  • 23. Thank you! STEPHEN DERKSEN sderksen@pivotallabs.com STEVE KLEBE sklebe@google.com DAVID KATZ dkatz@fanatics.com BRIAN YU bsyu@fanatics.com

×