Gartner says that for CEOs, “Growth is the top priority, by far. In 2014, it almost equals the sum of the next three top issues”. Companies effectively using software development to achieve competitive advantage are more profitable than their peers. Organizations such as Square, Uber, Netflix, Airbnb, the Climate Corporation and Etsy are using software to change industries and disrupt business models. Put another way, software is eating the world. Companies looking to drive innovation through software development have new options and opportunities.