Pivot: Food and Social Media January 2013
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The information aggregated below was gathered utilizing the social media ...
The information aggregated below was gathered utilizing the social media
benchmarking and intelligence tool Unmetric. The categories represented
are all verticals of the international commercial food and beverage community.
The four verticals are divided as such: beverages (both alcoholic
and non-alcoholic), restaurants (fast food, fast casual, and full service
establishments), health food and traditional packaged grocery foods. For
each vertical an analysis of branded Twitter and Facebook identities of the
top ten brands with the highest Unmetric score for the month of December,
2012, was conducted with data collected for each brand representing
actions and engagements that occurred between January 1st- January
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