Thoughts about marketing

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  • 1. Some great thoughts about Marketing...
  • 2. Defining marketing
  • 3. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker, management expert and author.
  • 4. “The best marketing doesn’t feel like marketing.” Tom Fishburne, business cartoonist.
  • 5. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” Philip Kotler, marketing author, consultant and professor.
  • 6. Customer understanding
  • 7. “These days, people want to learn before they buy, be educated instead of pitched.” Brian Clark, entrepreneur.
  • 8. “Make the customer the hero of your story.” Ann Handley, chief content officer.
  • 9. “Don’t find customers for your products, find products for your customers.” Seth Godin, author, entrepreneur, marketer.
  • 10. “Because it is it’s purpose to create a customer, any business enterprise has two – and only these two basic functions: marketing and innovation.” Peter Drucker, management expert and author.
  • 11. Marketing Strategy
  • 12. “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is to low and we reach it.” Michelangelo Buonarroti, sculptor, painter, architect, poet, and engineer.
  • 13. “Nobody really knows what strategy is or how to develop a good one.” Costas Markides, professor of strategy and entrepreneurship.
  • 14. “In the beginner’s mind there are many possibilities, in the expert’s mind there are few.” Zen Buddhism Learning.
  • 15. “We have a strategic plan. It’s called doing things.” Herb Kelleher, co-founder of Southwest Airlines.
  • 16. “If you can’t state your position in eight words or less, you don't have a position.” Seth Godin, author, entrepreneur, marketer.
  • 17. “The future of brands is interaction, not commodity. Because all products are information, molecules are secondary.” Hugh McLeod, business cartoonist.
  • 18. “People build brands the way birds build nests. Through the straws and scraps they chance upon.” Jeremy Bullmore, advertiser.
  • 19. “Your premium brand had better been delivering something special or it’s not going to get the business.” Warren Buffett, business magnate.
  • 20. “If you are not a brand, you are a commodity.” Philip Kotler, marketing author, consultant and professor.
  • 21. Creativity & Content
  • 22. “The secret of creativity is knowing how to hide your sources.” Albert Einstein, theoretical physicist.
  • 23. “If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford, industrialist.
  • 24. “The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everyone sees.” Arthur Schopenhauer, philosopher.
  • 25. “Think like a wise man, but communicate in the language of the people.” William Butler Yeats, poet.
  • 26. “The truth is more important than the facts.” Frank Lloyd Wright, architect.
  • 27. In the end… “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin, naturalist and geologist.