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“The greatest danger for most of us is not that our
aim is too high and we miss it, but that it is to low
and we reach it.”
Michelangelo Buonarroti, sculptor, painter, architect, poet, and engineer.
“Nobody really knows
what strategy is or
how to develop a
Costas Markides, professor of strategy and entrepreneurship.
“In the beginner’s mind there
are many possibilities, in the
expert’s mind there are few.”
Zen Buddhism Learning.
“We have a strategic plan. It’s called doing things.”
Herb Kelleher, co-founder of Southwest Airlines.
“If you can’t state your
position in eight words or
less, you don't have a
Seth Godin, author, entrepreneur,
“The future of brands is interaction, not commodity.
Because all products are information, molecules are
Hugh McLeod, business cartoonist.
“People build brands the way birds build
nests. Through the straws and scraps they
Jeremy Bullmore, advertiser.
“Your premium brand
had better been
special or it’s not going
to get the business.”
Warren Buffett, business magnate.
“If you are not a
brand, you are a
Philip Kotler, marketing author, consultant and professor.