SO YOU ARE
MANAGING A WEB
PRESENCE…
how people are getting to your
site.
what content is performing
according to your
expe...
Ingredients
1. Google analytics
account
2. Website
3. Java script code
The only thing you have to do is:
implement the jav...
WHAT CAN YOU
MEASURE?
1. Visitors – where they come
from (geographically), what
language they speak,
frequency of visits, ...
Three Core
metrics
1. Acquisition
Measures: the number of
visitors that reach your
site and where they are
coming from.
how many
have been to...
2. Engagement
Measures:
- pages per visit – average
numbers of pages viewed
- average time on site –
how much does a visit...
Objective
• Get visits to a specific page
• Measure engagement
• Measure no. of page visitors
in a session
• Track specifi...
Objective
• Get visits to a specific
page
• Measure engagement
• Measure no. of page
visitors in a session
• Track specifi...
For a better website:
 Make your site engaging so
that visitors will continue
clicking into it.
 Make your site user-
fr...
FEATURES
Keywords Clouds
• you can visualize easily what
words are the most compatible
with your content based on
bounce rates, pag...
Real-time data
• you can view the activity
on site as it happens, with
no minutes/hours delays,
based on: active pages, to...
Personalized dashboard
• you can view the activity on site as it happens, with no
minutes/hours delays, based on: active p...
Webmaster tools
Shows you which Google property
(web, image, mobile) sources
generated site traffic and
measures impressio...
Social Engagement
Helps you track the way
visitors interact with your site
 which social source was
used and what action ...
Multi-channel
Funnels
• Helps you see how many
visitors reached your site
through a paid search
ad, a link in social
netwo...
What’s missing?
 PDF/ email export
 Percent comparison
 Graph by week option
So….
Why should you use Google Analytics?
 It is free
 It is complex
 It gives you many insights for your site and for
...
Introduction to Google Analytics
Introduction to Google Analytics
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Introduction to Google Analytics

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Introduction to Google Analytics

  1. 1. SO YOU ARE MANAGING A WEB PRESENCE… how people are getting to your site. what content is performing according to your expectations. what do you need?
  2. 2. Ingredients 1. Google analytics account 2. Website 3. Java script code The only thing you have to do is: implement the java script code from your GA account into your site (above the <head> tag).
  3. 3. WHAT CAN YOU MEASURE? 1. Visitors – where they come from (geographically), what language they speak, frequency of visits, what computers and browsers they use. 2. Traffic sources – the way people reach your site (keywords and sites that link to yours). 3. Content – it gives you insights about which page in site was the most popular and the users’ path of reaching it. 4. Goals for objectives – tracks the downloads, registrations or subscriptions made on site. 5. E-commerce – tracks the evolution of a purchase made in a online shopping site.
  4. 4. Three Core metrics
  5. 5. 1. Acquisition Measures: the number of visitors that reach your site and where they are coming from. how many have been to your site before (loyalty) Visits
  6. 6. 2. Engagement Measures: - pages per visit – average numbers of pages viewed - average time on site – how much does a visitor stays on site - bounce rate – single page visits on site and how many visitors left from the main page towards other pages in site. Quality of site traffic
  7. 7. Objective • Get visits to a specific page • Measure engagement • Measure no. of page visitors in a session • Track specific actions (downloading, viewing a video) Goal types • URL destination • Time on site • Pages per visit • Events 3. Outcome (Goals area) Define your strategy objective: - drive visitors to make online purchase - get them to view a specific content - more newsletter signups Keep track on your marketing campaign
  8. 8. Objective • Get visits to a specific page • Measure engagement • Measure no. of page visitors in a session • Track specific actions (downloading, viewing a video) Goal types • URL destination • Time on site • Pages per visit • Events
  9. 9. For a better website:  Make your site engaging so that visitors will continue clicking into it.  Make your site user- friendly.  Simple construction for visitors to navigate on site.  Build an interactive content.  Match the content of a text with keywords in it’s title.  Make a creative website design.
  10. 10. FEATURES
  11. 11. Keywords Clouds • you can visualize easily what words are the most compatible with your content based on bounce rates, pages per visit and visits.
  12. 12. Real-time data • you can view the activity on site as it happens, with no minutes/hours delays, based on: active pages, top referrals, keywords or geographic location.
  13. 13. Personalized dashboard • you can view the activity on site as it happens, with no minutes/hours delays, based on: active pages, top referrals, keywords or geographic location.
  14. 14. Webmaster tools Shows you which Google property (web, image, mobile) sources generated site traffic and measures impressions and number of clicks, as well. it is usually used to evaluate search trends
  15. 15. Social Engagement Helps you track the way visitors interact with your site  which social source was used and what action was performed (ex. tweet, like, share)
  16. 16. Multi-channel Funnels • Helps you see how many visitors reached your site through a paid search ad, a link in social networks or from an email link. • You can find out what channel was the most successful for conversion  which marketing activities have the highest ROI
  17. 17. What’s missing?  PDF/ email export  Percent comparison  Graph by week option
  18. 18. So…. Why should you use Google Analytics?  It is free  It is complex  It gives you many insights for your site and for your marketing strategy  It is easy to use
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