Integrating online and offline
marketing
Integrating your offline and online marketing helps
your customer find what they need, when they need
it.
5 ways to integrate your online
and offline marketing.
1. Use paid search to advertise products you
promote offline.
2. Feature your offline promoted products on your
site
• Make sure that the top promoted products in print/ads are
found o...
3. Make buzz in social marketing.
• Seek out bloggers/tweets/posts about similar products to
engage in social conversation...
4. Use insights from your paid search to learn how
to speak to your customers
- use keyword search demographic to determin...
5. Use real time search data to promote the most
looked for results
In online: - see which products are in highest
demand
...
Online advertising is similar to print because it
offers visual message.
Advantages:
- Rich multi-media advertisement
- In...
Rules
Consistency – deliver information
consistent with both modes of marketing.
1.
Simultaneous marketing – plan your
campaigns on specific dates and make sure it’s is
organized.
Tip: distribute printed an...
Target your customers
- Helps you develop a more focused campaign
! don’t set up a mass marketing
- Make customers feel va...
4. Review and improve:
- Review key performance
indicators
- Monitor performance
- Survey your customers – find out
what i...
Tips and Tricks
1. Use online trends to lead offline
- Analysis
- Keywords
- Visits
- Conversions
2. Use consistent images
and core messages across
medium.
!Create guidelines
3. Use clear call-to-action.
- Clear
- Relevant
- valuable
4. Use short URL’s
- Easy to remember
- Short and catchy
5. Use QR codes
6. Conduct online surveys
And remember:
• Consistency
• Promote your site everywhere
• Use keywords from your online ads
• Use QR codes to send peop...
Thank you for the images:
universetoday.com
universe-beauty.com
okwalls.com
deviantart.com
nasaimages.com
wallgc.com
Wallp...
Integrating online and offline marketing
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Integrating online and offline marketing

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Integrating online and offline marketing

  1. 1. Integrating online and offline marketing
  2. 2. Integrating your offline and online marketing helps your customer find what they need, when they need it.
  3. 3. 5 ways to integrate your online and offline marketing.
  4. 4. 1. Use paid search to advertise products you promote offline.
  5. 5. 2. Feature your offline promoted products on your site • Make sure that the top promoted products in print/ads are found on your home page.
  6. 6. 3. Make buzz in social marketing. • Seek out bloggers/tweets/posts about similar products to engage in social conversations about what you’re promoting
  7. 7. 4. Use insights from your paid search to learn how to speak to your customers - use keyword search demographic to determinate target - develop paid search ad specific to your target - analyze what combination of keywords and ad creative to drive specific traffic - incorporate that language in offline marketing
  8. 8. 5. Use real time search data to promote the most looked for results In online: - see which products are in highest demand - identify keywords that are very popular In offline: - use the insights to promote the products your customers are looking for.
  9. 9. Online advertising is similar to print because it offers visual message. Advantages: - Rich multi-media advertisement - Interactivity – feedback and login registering - Personalization for individual audiences => targeting different market segments
  10. 10. Rules
  11. 11. Consistency – deliver information consistent with both modes of marketing. 1.
  12. 12. Simultaneous marketing – plan your campaigns on specific dates and make sure it’s is organized. Tip: distribute printed and direct customers to your site for more information. 2
  13. 13. Target your customers - Helps you develop a more focused campaign ! don’t set up a mass marketing - Make customers feel valued and appreciated by sending relevant information. 3.
  14. 14. 4. Review and improve: - Review key performance indicators - Monitor performance - Survey your customers – find out what is working and tailor your strategies - Adjust your marketing campaign after evaluation
  15. 15. Tips and Tricks
  16. 16. 1. Use online trends to lead offline - Analysis - Keywords - Visits - Conversions
  17. 17. 2. Use consistent images and core messages across medium. !Create guidelines
  18. 18. 3. Use clear call-to-action. - Clear - Relevant - valuable
  19. 19. 4. Use short URL’s - Easy to remember - Short and catchy
  20. 20. 5. Use QR codes
  21. 21. 6. Conduct online surveys
  22. 22. And remember: • Consistency • Promote your site everywhere • Use keywords from your online ads • Use QR codes to send people to your site, apps or special promotions • Model your marketing strategies to your customer base.
  23. 23. Thank you for the images: universetoday.com universe-beauty.com okwalls.com deviantart.com nasaimages.com wallgc.com Wallpapervortex.com

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