PIROZZOLO
COMPANY
PUBLIC RELATIONS
PIROZZOLO COMPANY EXPERIENCE
Technology
Advanced Writing Software
Arranged coverage of WhiteSmoke, advanced comprehensive writing solution,
based on natural language processing (NLP) technology, in The Washington
Post and on Network TV affiliate websites as well as Forbes.com and other
media outlets that influence students and young American workers who know
that writing is the key to their success.
Peer-to-Peer File Transfer
Promote PeerApp, developer of Ultraband 2000, a caching solution that enables
ISPs to reduce bandwidth requirements by over 50%. Arranged coverage in
Slyck, Online Media, Telecom Asia and orchestrated analyst meetings on the
East and West Coasts
Biometric Technology
The firm promoted recent developments in Biometric Technology for Security
Applications at a high level New York conference hosting senior management of
Visionics, Viisage and Sony. Clients, the Strategic Research Institute and
Morpheus Technologies. Coverage by AP, The New York Times, UPN-TV, New
York and media from The Netherlands, France, and Norway.
Petroleum Management Software
Implemented a public relations campaign for Wright-Express Corporation,
developer of an IT system for truck fleets, and systems to operate unmanned
gasoline stations. Campaign resulted in coverage by The Wall Street Journal,
Newsweek, CBS-TV Evening News and the computer, fuel and trucking industry
press. Attracted venture capital by A.D. Little’s Memorial Drive Fund.
Activated Carbon Treatment Technology
Arranged for Dr. Donald Kemp of M&E to appear as an expert witness at U.S.
EPA hearings on activated-carbon technology for water treatment. Provided
media training for Dr. Kemp, arranged print and broadcast coverage and ghost-
wrote technical articles.
Result —Metcalf & Eddy invited to produce the first technology transfer manual
on advanced activated carbon technology for the treatment of drinking water.
NASA Space Shuttle Test Flights
Arranged national and industry coverage of Metcalf & Eddy's participation in
NASA Space Shuttle test flights. Our work resulted in dozens of articles, TV
appearances and professional engineering press coverage for Dr. Otis Granis,
project leader who brought a distinctively inventive philosophy to engineering.

Result — Dr. Granis became an engineering folk hero and extensive coverage
played a vital role in helping M&E recruit top-flight young engineers.
Hazardous Waste
Served on the New England Council’s Hazardous Waste Committee. Arranged
editorial board meetings with regional newspapers and broadcast news outlets.
The meetings demonstrated concern over hazardous waste problems and
opened communication channels between the media and New England
companies on hazardous waste issues.
Financial
Institutional Investment
Pension Policy Reform — On behalf of Connecticut Mutual Life (MassMutual),
placed articles in The Wall Street Journal, Barron’s and P&I on the
consequences of asset reversion and the move from Defined Benefit to Defined
Contribution pension plans in the US. As part of this effort, we worked with
Robert A. Monks, Undersecretary of Labor and arranged for Connecticut Mutual
to testify on ERISA reform before the US House of Representatives Committee
on Aging.
Institutional investment in commercial farmland — promotion of UBSArgiVest, an
institutional investment advisor specializing in farmland, included coverage by
P&I, The Wall Street Journal, CNN and BusinessWeek. Our publicity campaign
attracted attention from Batterymarch Investments and resulted in an acquisition
and creation of Batterymarch/AgriVest Company and later UBSAgriVest.
Pension Plan Performance — established Trust Universe Comparison Service as
a national authority on pension management performance evaluation with articles
in The Wall Street Journal, P &I, Forbes and Barron’s.
Venture Capital
AgriVest, Inc., an institutional investment advisor specializing in farmland,
included placing articles in BusinessWeek, Barron’s, The Wall Street Journal,
Trusts & Estates and Mortgage Banker. The positive press resulted in the
creation of Batterymarch/AgriVest.
Introduced Wright Express Corporation, IT for motor fleets, to the financial and
national media including CBS Evening News and CNN, resulting in venture
capital financing by Arthur D. Little’s pension fund — Memorial Drive Fund.
Homebuilding, Construction & Building Products
Classic Post & Beam, Northeastern Log Homes, Ward Log Homes, National
Association of Home Builders Systems Building Council, Portland Glass, Z-Flex
Flue-Restoration Systems and SunSpaces.
Commercial Real Estate Development Experience includes J/Brice Design
International, interior design & architecture firm specializing in the hospitality
industry and Philips International, one of the nation’s biggest developers of
retail shopping centers

Developed and oversaw construction of the 2008 Field & Stream Dream Cabin.
Our role included garnering product sponsors: Owens Corning Roofing and
Cultured Stone, ReddiForm Insulated Concrete Forms, MOEN, Congoleum,
CorrectDeck, Andersen and Therma Tru.
Our firm re-invented the manufactured “log cabin” product by creating the
Northeastern Camp & Cabin Series of vacation homes. As part of this promotion,
Pirozzolo company arranged feature coverage in Good Housekeeping, Popular
Mechanics, Country Living and American Hunter. The cabin line consistently
generates a significant percentage of annual sales for the client.
Promoted Classic Post & Beam in the national home press. Notably, one of
Classic’s models is sold through Coastal Living magazine and promoted in Good
Housekeeping, Forbes and Country Home.
Pirozzolo Company earned first-place honors from the National Association of
Homebuilders for the design and production of Ward’s 92-page planbook and
magazine advertising.
Dick Pirozzolo’s books on homebuilding and design include:
Timberframe Way, with Michael Morris, Globe Pequot Press, Guilford,
CT, 2003
Timberframe Interiors, with Linda Corzine, Gibbs Smith Publishers, Salt
Lake City, 2000
Timberframe Planbook, with Michael Morris, Gibbs Smith Publishers, Salt
Lake City, 2001
Ghostwriter/literary agent Oriental Rugs of the Silk Route by John
Gregorian, Rizzoli International, New York, 1999.
Asia
Vietnam Trade & Public Policy
On behalf of the Government of Vietnam, we fostered US-Vietnam trade
relations. This included organizing a national press tour for Vietnam’s
ambassador to the US and promoting Vietnamerica, the first US trade expo in
Hanoi. The campaign attracted exhibitors PepsiCo, Gillette, Microsoft, IBM, Kraft
General Foods, United Technologies and Kodak. In addition, Pirozzolo Company
arranged positive coverage by major US TV networks, CNN, AP, Agence France
Presse, NHK, BBC and daily newspapers and newsmagazines worldwide. As a
result of this success, the firm was awarded contracts to develop trade in
Vietnam for Smith & Wesson and International Silver Company (Syratech).
Japan’s Ministry of Agriculture Forestry and Fisheries
Consulted to this Japanese Government Organization on issues involving the US
consumer and restaurant market for seafood imported from Japan.

Our People
Dick Pirozzolo manages Pirozzolo Company Public Relations, which also
serves as the Boston Affiliate for HFN Kommunikations, Frankfurt. The firm was
founded in l981 and offers international capability in Europe through HFN
Kommunikation and through our affiliates in San Francisco.
Founder Dick Pirozzolo has 30 years of experience and is an accredited
member of the Public Relations Society of America. His earlier work includes
public relations management positions with Boston University, daily newspaper
reporting, freelance writing for national magazines & newspapers and four
successful non-fiction books, including a history of Television in America. He
was a consultant to WBZ-TV.
Helmut Nollert. Managing Director, HFN Kommunikation, Frankfurt
Helmut Nollert is founder and managing director of our Frankfurt, Germany
affiliate HFN Kommunikation. Helmut studied journalism, philosophy and Slavic
languages at the Johannes Gutenberg University in Mainz and at the University
of Zagreb, Croatia. After taking his degree, he began his career as a business
and finance journalist for the international news agency VWD/Reuters and for the
German business magazines Industriemagazin and WirtschaftsWoche.
From 1979 to 1992 his various communication management positions included
PR Manager of Wang Laboratories GmbH, World-wide media relations director
for Nixdorf Computer AG, responsible for the international business press, public
and investor relations and Director of Corporate Communications for Unisys
Germany and Europe.
In 1993 Helmut Nollert founded his own firm, HFN Kommunikation, with
emphasis on corporate communications and public relations. Within HFN he is a
specialist in strategic communication, and national and international business
and financial media and investor relations.
In addition to his native German, Helmut speaks English, Serbo-Croatian,
Russian, Czech, Italian and Spanish.