Your SlideShare is downloading. ×
How Marketers Can Empower Sales Reps - Sales & Marketing Alignment
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Marketers Can Empower Sales Reps - Sales & Marketing Alignment

1,321
views

Published on

http://www.pipelinersales.com/ The importance of inbound marketing is increasing – and therefore an alignment between marketing and sales. Increasingly marketers, not sales reps, have the power to …

http://www.pipelinersales.com/ The importance of inbound marketing is increasing – and therefore an alignment between marketing and sales. Increasingly marketers, not sales reps, have the power to influence early dialogue – and determine whether an individual converts into a prospect.

Here are two key actions marketers can take to help drive sales reps sales:

#1: Create Content that Allows Sales Reps to Enter the Buyers’ Cycle Earlier
If your business can get a foothold on the early stages of the buyers’ cycle and position itself as the authority or “go-to”, the likelihood of attracting more quality leads increases.

#2: Create Content that Helps Increase Pipeline Velocity
The second way marketers can help sales reps achieve their quote is by creating marketing materials that increase the speed at which prospects move through the sales process.

How much emphasis do you put on your marketing department to help sales close leads?
--
Source: http://blog.pipelinersales.com/sales-team-performance/how-marketers-can-empower-sales-reps-to-achieve-their-quota/

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,321
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
42
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. It’s a New Era of Buying
  • 2. Sales reps have lost their control over the early stages of the buying journey. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 3. Sales reps have lost their control over the early stages of the buying journey. But why? Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 4. Because consumers are researching the product independently via the internet. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 5. Because consumers are researching the product independently via the internet. „John likes this toaster...“ „This is the best toaster ever! #toaster #food“ „I bought it right here...“ Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 6. Prospects are now highly informed before they even consider speaking directly with a sales rep. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 7. So, how can you fight it? Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 8. YOU DON‘T! You embrace it... Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 9. YOU DON‘T! You embrace it... …by empowering sales reps via marketing. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 10. Embrace the Front-End of Your Sales Pipeline
  • 11. #1: Become an authority or a “go-to” business Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 12. #1: Become an authority or a “go-to” business Create useful, relevant and interesting content that answers the questions your target customer is asking. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 13. #1: Become an authority or a “go-to” business Create useful, relevant and interesting content that answers the questions your target customer is asking. If prospects find the answers to their questions, they are more likely to contact you. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 14. That’s how marketers empower sales reps, for the first time! Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 15. That’s how marketers empower sales reps, for the first time! Sales and marketing should work together to be sure no resources are wasted on a lead that never closes. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 16. #2: Define your ideal customer Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 17. #2: Define your ideal customer Understand your ideal costumer and buying persona. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 18. #2: Define your ideal customer Understand your ideal costumer and buying persona. The real value comes from implementing lead qualification into your sales pipeline. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 19. That’s how marketers empower sales reps, for the second time! Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 20. That’s how marketers empower sales reps, for the second time! Sales and marketing should work together and create a well-defined buyer persona. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 21. It’s a Question time... Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 22. What influences the speed at which the prospect moves within your sales pipeline the most? Pick one of the choices... Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 23. What influences the speed at which the prospect moves within your sales pipeline the most? A Making prospects search for information. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 24. What influences the speed at which the prospect moves within your sales pipeline the most? A Making prospects search for information. B Giving all available information to prospects. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 25. What influences the speed at which the prospect moves within your sales pipeline the most? A Making prospects search for information. B Giving all available information to prospects. C Screaming at your prospects. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 26. Are you sure? A Making prospects search for information. B Giving all available information to prospects. C Screaming at your prospects. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 27. What influences the speed at which the prospect moves within your sales pipeline the most? A Making prospects search for information. B Giving all available information to prospects. C Screaming at your prospects. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 28. #3: Turn buyer’s journey into a buyer’s ride Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 29. #3: Turn buyer’s journey into a buyer’s ride Create marketing materials for each step of your sales pipeline. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 30. #3: Turn buyer’s journey into a buyer’s ride Create marketing materials for each step of your sales pipeline. It helps understand the questions and stumbling points buyers will encounter during your sales proces. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 31. That’s how marketers empower sales reps, for the third time! Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 32. That’s how marketers empower sales reps, for the third time! Sales and marketing should work together to understand the journey of your buyers and help them along. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 33. Use these three tips to empower your sales through sales & marketing alignment. Marketing and Sales: How marketers can empower sales reps to achieve their quota
  • 34. Phone: 1-888-843-6699 Website: http://pipelinersales.com/ Email: info@pipelinersales.com © 2014 Pipelinersales Inc.