http://www.pipelinersales.com/ The importance of inbound marketing is increasing – and therefore an alignment between marketing and sales. Increasingly marketers, not sales reps, have the power to influence early dialogue – and determine whether an individual converts into a prospect.
Here are two key actions marketers can take to help drive sales reps sales:
#1: Create Content that Allows Sales Reps to Enter the Buyers’ Cycle Earlier
If your business can get a foothold on the early stages of the buyers’ cycle and position itself as the authority or “go-to”, the likelihood of attracting more quality leads increases.
#2: Create Content that Helps Increase Pipeline Velocity
The second way marketers can help sales reps achieve their quote is by creating marketing materials that increase the speed at which prospects move through the sales process.
How much emphasis do you put on your marketing department to help sales close leads?