• Share
  • Email
  • Embed
  • Like
  • Private Content
Think Different - What Private Clubs Can Learn from Apple's Marketing Philosophy
 

Think Different - What Private Clubs Can Learn from Apple's Marketing Philosophy

on

  • 822 views

This presentation from the 2013 Club Manager's World Conference explores the similarities in the challenges that private clubs face from a marketing perspective, and those of arguably one of the most ...

This presentation from the 2013 Club Manager's World Conference explores the similarities in the challenges that private clubs face from a marketing perspective, and those of arguably one of the most successful marketing organizations in the world, Apple.

In the late 1990's Apple was struggling due to a number of reasons that many private club operators will empathize with. The story of how they overcame this adversity by focusing on a set of core philosophies, thinking differently, and delivering enrichment for their customers provides a relevant lesson for anyone faced with a challenging operating environment. At the core of their DNA, is Apple's Marketing Philosophy - a simple yet powerful model for marketing that should be examined by every private club and exclusive hospitality venue.

Statistics

Views

Total Views
822
Views on SlideShare
677
Embed Views
145

Actions

Likes
0
Downloads
23
Comments
1

2 Embeds 145

http://www.cmaeurope.org 141
https://twitter.com 4

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Great presentation...well worth the time.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment