About Vibrane understands how local weather conditions influence online users behaviour.
We know what is the weather in the online users current location, right now. We also know how they perceive that weather and how it influences their everyday decisions.
Finally we use that information to marketers, advertisers and business decision makers for their better marketing budget spending, campaign targeting and improving operations.
- DSPs and Trading Desks can use weather driven behaviour patterns a new factor in campaign targeting and conversion optimisation.
- Marketers can get better insight how their online traffic (and a business as well) is weather driven and use that knowledge for b...