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Welcome! You’re on track to
battle your way though the
chaos of recipes, nail tutorials
and cute kittens to build a
Pinter...
About
the
track
Launched 2010

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Drives more
referral traffic than
Twitter, LinkedIn
and Reddit
COMBINED
!

Pinterest referral
traffic grew 66.52%
from 201...
Pins:
Most are links
Most are public***
6 is the magic
number
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Boards

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategy
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Keep in mind why people go to Pinterest
!

To find something to buy- gift or for themselves
!

To find information- recipe...
Do you have what you need?

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pimp your
ride
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your account

Profile image
Account description
***business.pinterest.com***
Speed

Racer: @ospinteresting

©2014 Cynthia ...
Your boards: Think CARS
Complete
Attractive
Relevant
Searchable

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your site - Images

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Your site - Pin it buttons

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Secret weapon

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Building
a Following
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Use what you have:
Tell them why

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Use what you have:

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategically follow:
Easy dinners board search results-

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Strategically follow:
Easy dinners board search results-

Follow individual boards instead of
whole accounts
Speed

Racer:...
Only follow active pinners

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pinning vs Repinning

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Driving
Traffic
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
6 is the
magic number
Bonus Weapon:
branded images

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
The power of the repin

1 original pin 3 repins x 3 levels = 40 pins !
40 x 7= 280 potential links
Speed

Racer: @ospinter...
Pin to multiple boards:

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
ImagesProvide multiple
options in each post
!

Repurpose list posts

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Images!

Pinnable quotes from your
posts or interviews

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Group Boards:
!

Strategically
collaborate with
others to share
followers.
!

Keep your
audience in Mind!
Speed

Racer: @o...
RichPins:
!

Article Pins
Recipe Pins
Product Pins
Movie Pins
http://business.pinterest.com/rich-pins/
WordPress Plugin- h...
RichPins:
!

Place Pins

http://business.pinterest.com/rich-pins/

Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
Pinners,
Start your
engines!
Speed

Racer: @ospinteresting

©2014 Cynthia Sanchez
 Pinterest Dash - How to Drive Traffic to Your Site with Pinterest
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Pinterest Dash - How to Drive Traffic to Your Site with Pinterest

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Published on

One of the many qualities that makes Pinterest a powerful tool to use in a social media marketing plan is its power for traffic generation. This presentation was originally given during a session at New Media Expo (NMX) in Las Vegas, Nevada January, 2014.

Published in: Marketing, Business, Technology

Transcript of " Pinterest Dash - How to Drive Traffic to Your Site with Pinterest"

  1. 1. Welcome! You’re on track to battle your way though the chaos of recipes, nail tutorials and cute kittens to build a Pinterest following and drive traffic to your blog. Training Level
  2. 2. About the track
  3. 3. Launched 2010 Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  4. 4. Drives more referral traffic than Twitter, LinkedIn and Reddit COMBINED ! Pinterest referral traffic grew 66.52% from 2012-2013 https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/ Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  5. 5. Pins: Most are links Most are public*** 6 is the magic number Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  6. 6. Boards Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  7. 7. Strategy Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  8. 8. Keep in mind why people go to Pinterest ! To find something to buy- gift or for themselves ! To find information- recipe or tutorial ! To find people with similar interests ! For inspiration- art or design ! For fun Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  9. 9. Do you have what you need? Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  10. 10. Pimp your ride Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  11. 11. Your account Profile image Account description ***business.pinterest.com*** Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  12. 12. Your boards: Think CARS Complete Attractive Relevant Searchable Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  13. 13. Your site - Images Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  14. 14. Your site - Pin it buttons Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  15. 15. Secret weapon Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  16. 16. Building a Following Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  17. 17. Use what you have: Tell them why Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  18. 18. Use what you have: Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  19. 19. Strategically follow: Easy dinners board search results- Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  20. 20. Strategically follow: Easy dinners board search results- Follow individual boards instead of whole accounts Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  21. 21. Only follow active pinners Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  22. 22. Pinning vs Repinning Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  23. 23. Driving Traffic Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  24. 24. 6 is the magic number Bonus Weapon: branded images Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  25. 25. The power of the repin 1 original pin 3 repins x 3 levels = 40 pins ! 40 x 7= 280 potential links Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  26. 26. Pin to multiple boards: Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  27. 27. ImagesProvide multiple options in each post ! Repurpose list posts Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  28. 28. Images! Pinnable quotes from your posts or interviews Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  29. 29. Group Boards: ! Strategically collaborate with others to share followers. ! Keep your audience in Mind! Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  30. 30. RichPins: ! Article Pins Recipe Pins Product Pins Movie Pins http://business.pinterest.com/rich-pins/ WordPress Plugin- http://pinterestplugin.com Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  31. 31. RichPins: ! Place Pins http://business.pinterest.com/rich-pins/ Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
  32. 32. Pinners, Start your engines! Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
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