Word press as your company website

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Wordcamp Seattle 2012 - How to use Wordpress as your company's website

Wordcamp Seattle 2012 - How to use Wordpress as your company's website

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  • 1. Using WordPress as Your Company’s Website Kelli  Wise  
  • 2. Agenda  •  Background  •  Configuring  WordPress  •  Theme  Selec:on  •  Plugins  •  Employee  access  •  Security  •  Maintenance  
  • 3. Why  Use  WordPress?  •  Great  CMS  •  Easy  to  edit  contents  •  No  need  for  html  or  css  knowledge  •  SEO  is  much  easier  •  Open  Source  •  Almost  any  feature  you  might  need  –  there’s  a   plugin  
  • 4. Installing  WordPress  •  Famous  5  minute  install  •  Script  installers   –  Fantas:co   –  SoLaculous  •  Linux  hos:ng  •  Lp  access  
  • 5. Configuring  WordPress  •  Out  of  the  box:  Blog  Index  as  landing  page  •  You  want  a  sta:c  page  as  Home  
  • 6. Add  Pages  
  • 7. Home  Page  
  • 8. Blog  Page  
  • 9. Setup  WordPress  
  • 10. SeSngs  -­‐  General  
  • 11. SeSngs  -­‐  Reading   Change    From:  “Your  latest  posts”   To:  “A  Sta:c  Page”  
  • 12. SeSngs  -­‐  Permalinks   Change    From:  “Default”  
  • 13. Theme  Selec:on  •  It’s  your  Business  •  Vet  any  sources  of  FREE  themes   –  Some  have  malware   –  WordPress.org  is  a  safe  source  
  • 14. Premium  Themes  •  Great  graphic  design  •  Func5onality  •  Have  limita5ons   – Size  of  logo   – Layouts,  fonts,  colors  may  be  limited  •  Developer  support  level  
  • 15. Theme  Frameworks  •  Most  customizability  •  Brandable  •  Require  more  work  &  :me    •  More  expensive  
  • 16. Customizability   Difficulty  Cost  
  • 17. Plugins  •  Bare  minimum  plugins:   –  Backup,  configured  for  weekly  backups  of   database   –  XML  sitemap  generator,  configured  for  updates   –  Spam  filter   –  SEO  
  • 18. Installing  Plugins  •  Ac:vate  them  one  at  a  :me  •  Test  the  site  •  If  one  of  them  causes  an  error  and  you  can’t   delete  it  in  WordPress  admin:   –  Lp  into  your  site   –  Delete  the  plugin  folder   –  The  site  should  come  back  up  
  • 19. Do  you  want   All  to  let  your   Access  employees  edit?   Administrator   Most   Most   Damage   Risk  
  • 20. Author   Contributor   Subscriber   Editor  
  • 21. Editor   Contributor   Subscriber   Author  
  • 22. Editor   Author   Subscriber   Contributor  
  • 23. Editor   Author   Contributor   Subscriber  
  • 24. Security  •  Don’t  use  Admin  as  username  •  Use  strong  passwords  •  Secure  your  internet  connec:on  •  Keep  WordPress,  theme  &  plugins  updated  •  Delete  unused  plugins  •  Scan  site  for  malware  
  • 25. Maintenance  •  Backup  –  Backup  –  Backup!   –  Store  copies  offsite     •  On  your  PC   •  On  a  cloud  server  •  Keep  things  updated  •  Test  new  plugins  and  themes  on  a  copy   –  Use  a  subdomain  for  this  
  • 26. Summary  •  Configuring  WordPress  •  Theme  Selec:on  •  Plugins  •  Employee  access  •  Security  •  Maintenance