Using WordPress as Your   Company’s Website        Kelli	  Wise	  
Agenda	  •    Background	  •    Configuring	  WordPress	  •    Theme	  Selec:on	  •    Plugins	  •    Employee	  access	  •...
Why	  Use	  WordPress?	  •    Great	  CMS	  •    Easy	  to	  edit	  contents	  •    No	  need	  for	  html	  or	  css	  kn...
Installing	  WordPress	  •  Famous	  5	  minute	  install	  •  Script	  installers	      –  Fantas:co	      –  SoLaculous	...
Configuring	  WordPress	  •  Out	  of	  the	  box:	  Blog	  Index	  as	  landing	  page	  •  You	  want	  a	  sta:c	  page	...
Add	  Pages	  
Home	  Page	  
Blog	  Page	  
Setup	  WordPress	  
SeSngs	  -­‐	  General	  
SeSngs	  -­‐	  Reading	              Change	  	  From:	  “Your	  latest	  posts”	     To:	  “A	  Sta:c	  Page”	  
SeSngs	  -­‐	  Permalinks	     Change	  	  From:	  “Default”	  
Theme	  Selec:on	  •  It’s	  your	  Business	  •  Vet	  any	  sources	  of	  FREE	  themes	      –  Some	  have	  malware	...
Premium	  Themes	  •  Great	  graphic	  design	  •  Func5onality	  •  Have	  limita5ons	      – Size	  of	  logo	      – L...
Theme	  Frameworks	  •    Most	  customizability	  •    Brandable	  •    Require	  more	  work	  &	  :me	  	  •    More	  ...
Customizability	     Difficulty	  Cost	  
Plugins	  •  Bare	  minimum	  plugins:	     –  Backup,	  configured	  for	  weekly	  backups	  of	        database	     –  ...
Installing	  Plugins	  •  Ac:vate	  them	  one	  at	  a	  :me	  •  Test	  the	  site	  •  If	  one	  of	  them	  causes	  ...
Do	  you	  want	          All	  to	  let	  your	        Access	  employees	  edit?	                           Administrato...
Author	                  Contributor	     Subscriber	               Editor	  
Editor	                  Contributor	     Subscriber	               Author	  
Editor	                 Author	     Subscriber	               Contributor	  
Editor	          Author	     Contributor	               Subscriber	  
Security	  •    Don’t	  use	  Admin	  as	  username	  •    Use	  strong	  passwords	  •    Secure	  your	  internet	  conn...
Maintenance	  •  Backup	  –	  Backup	  –	  Backup!	      –  Store	  copies	  offsite	  	           •  On	  your	  PC	      ...
Summary	  •    Configuring	  WordPress	  •    Theme	  Selec:on	  •    Plugins	  •    Employee	  access	  •    Security	  • ...
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Word press as your company website

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Wordcamp Seattle 2012 - How to use Wordpress as your company's website

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Word press as your company website

  1. 1. Using WordPress as Your Company’s Website Kelli  Wise  
  2. 2. Agenda  •  Background  •  Configuring  WordPress  •  Theme  Selec:on  •  Plugins  •  Employee  access  •  Security  •  Maintenance  
  3. 3. Why  Use  WordPress?  •  Great  CMS  •  Easy  to  edit  contents  •  No  need  for  html  or  css  knowledge  •  SEO  is  much  easier  •  Open  Source  •  Almost  any  feature  you  might  need  –  there’s  a   plugin  
  4. 4. Installing  WordPress  •  Famous  5  minute  install  •  Script  installers   –  Fantas:co   –  SoLaculous  •  Linux  hos:ng  •  Lp  access  
  5. 5. Configuring  WordPress  •  Out  of  the  box:  Blog  Index  as  landing  page  •  You  want  a  sta:c  page  as  Home  
  6. 6. Add  Pages  
  7. 7. Home  Page  
  8. 8. Blog  Page  
  9. 9. Setup  WordPress  
  10. 10. SeSngs  -­‐  General  
  11. 11. SeSngs  -­‐  Reading   Change    From:  “Your  latest  posts”   To:  “A  Sta:c  Page”  
  12. 12. SeSngs  -­‐  Permalinks   Change    From:  “Default”  
  13. 13. Theme  Selec:on  •  It’s  your  Business  •  Vet  any  sources  of  FREE  themes   –  Some  have  malware   –  WordPress.org  is  a  safe  source  
  14. 14. Premium  Themes  •  Great  graphic  design  •  Func5onality  •  Have  limita5ons   – Size  of  logo   – Layouts,  fonts,  colors  may  be  limited  •  Developer  support  level  
  15. 15. Theme  Frameworks  •  Most  customizability  •  Brandable  •  Require  more  work  &  :me    •  More  expensive  
  16. 16. Customizability   Difficulty  Cost  
  17. 17. Plugins  •  Bare  minimum  plugins:   –  Backup,  configured  for  weekly  backups  of   database   –  XML  sitemap  generator,  configured  for  updates   –  Spam  filter   –  SEO  
  18. 18. Installing  Plugins  •  Ac:vate  them  one  at  a  :me  •  Test  the  site  •  If  one  of  them  causes  an  error  and  you  can’t   delete  it  in  WordPress  admin:   –  Lp  into  your  site   –  Delete  the  plugin  folder   –  The  site  should  come  back  up  
  19. 19. Do  you  want   All  to  let  your   Access  employees  edit?   Administrator   Most   Most   Damage   Risk  
  20. 20. Author   Contributor   Subscriber   Editor  
  21. 21. Editor   Contributor   Subscriber   Author  
  22. 22. Editor   Author   Subscriber   Contributor  
  23. 23. Editor   Author   Contributor   Subscriber  
  24. 24. Security  •  Don’t  use  Admin  as  username  •  Use  strong  passwords  •  Secure  your  internet  connec:on  •  Keep  WordPress,  theme  &  plugins  updated  •  Delete  unused  plugins  •  Scan  site  for  malware  
  25. 25. Maintenance  •  Backup  –  Backup  –  Backup!   –  Store  copies  offsite     •  On  your  PC   •  On  a  cloud  server  •  Keep  things  updated  •  Test  new  plugins  and  themes  on  a  copy   –  Use  a  subdomain  for  this  
  26. 26. Summary  •  Configuring  WordPress  •  Theme  Selec:on  •  Plugins  •  Employee  access  •  Security  •  Maintenance  
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