A Pinpoint Systems Corporation White Paper on Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy.
Customer Relationship Marketing (CRM) depends on knowing or inferring something about a customer’s needs and interests in order to provide the most relevant information, products and services. When done effectively, it requires a strong organizational commitment to adopting the processes and tools necessary to understand customer expectations
and address those expectations in each customer interaction.
This paper offers a roadmap to implementing an enterprise interactive marketing solution that includes:
-A discussion of what interactive marketing is – and is not
-The business process considerations for obtaining real value from interactive marketing technology
-Where interactive marketing components can fit into your existing systems and the five primary system components that must be integrated or built
-How to approach an implementation through a series of steps and phases
-In practice: How we designed interactive marketing solutions at two companies