A short and snappy presentation on Facebook's promotion guidelines, how to run great promotions and applications that you can use to do so best. Presented by Daniel of http://pinpointsocial.com

1. Building better Promotions on
Facebook Pages
Daniel Patricio
Pinpoint Social

2. Daniel Patricio
Marketer
Technologist
Product Manager at
Pinpoint Social

3. Today
• Why contests matter
• Facebook promotion guidelines in plain
English
• Examples of simple & effective promotions
• Tips for success
• Picking the right apps

4. 800 million friends
50% log on to Facebook each day
Average network of 130 friends
30 billion pieces of content is shared

5. 800 million friends
How do we reach them?

6. Today’s Consumer Today’s Marketer
• Fans / Likes
• Emails
• Influence
• Buzz
? • SALES

9. Why Contests Matter

10. Why contests matter
• The wall is not a landing
tab
• Does your wall
captivate?

11. Why contests matter
• You have to fight to get
user’s attention
• Contests are part of a
healthy and balanced
marketing campaign
– Likes
– Emails
– Follow through

12. Today’s Consumer Understanding what they want
• Make me look cool
• Give me a position of power
• Give me a conversation
starter
?

13. The Rules

14. The Rules
Best Case Scenario Worst Case Scenario

15. The Rules
1. DO - Live on a Page, not
a Group or Profile
2. DON’T - Use the
Wall, Facebook Photos
or Commenting to run
contests
3. DON’T - Use inbox
messages to contact
winners
4. DO - Use an application
to conduct a contest

16. Campaign Examples

17. Things to consider
• Give away something big
• Give away an experience
• Give away something exclusive

21. Tips for success

22. Tips for Success
• Follow Facebook rules
• Give away something of value
• Make it easy for consumers
• Don’t make silly words come out of my mouth
• Don’t underestimate the need for marketing

23. Applications that you can use

24. How you can learn more
• Daniel@pinpointsocial.com
• Sign up for free at http://pinpointsocial.com/
• @danielpatricio