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Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
Reaching the 800 Million on Facebook - 2012
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Reaching the 800 Million on Facebook - 2012

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Identifying opportunities for marketers and developers on the Facebook Platform in 2012. …

Identifying opportunities for marketers and developers on the Facebook Platform in 2012.

Presented by Daniel of http://pinpointsocial.com

Published in: Business, Technology
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  • Daniel gave this presentation to Silicon Halton on January 13, 2012. Exceptionally well received and superbly given. Daniel clearly is an expert in the business, B2C, side of Facebook.

    Tag: SiliconHalton, SiliconHalton.com
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Transcript

  • 1. We enable designers & small agenciesto build the best Facebook promotions.
  • 2. How you can use Facebook for your business
  • 3. 800  million  friends   50%  log  on  to  Facebook  each  day   Average  network  of  250  friends   30  billion  pieces  of  content  is  shared  
  • 4. 800  million  friends   How  do  we  reach  them?  
  • 5. “EdgeRank  is  like  a  credit  raDng:   its  invisible,  its  important,  its  unique  to  each  user,  and  no  one   quite  knows  how  it  work”  
  • 6. Today’s  Consumer   Most  Facebook  pages   reach  only  3%-­‐7.5%  of   their  fans       ?   News  Feed  publishes  just  a  liQle   more  than  0.2%  of  the  stories  it   considers  
  • 7. The Facebook Platform 2012 Pages Page Ads Applications Platform Canvas Open Graph Applications Applications Timeline
  • 8. Our secret weapon Social media on scale 46% higher click through rate 20% lower cost per click 18% lower cost per fan
  • 9. Let’s build a story
  • 10. How you can use Facebook for your business
  • 11. Key to winning on Facebook Create Connect to Penetratehigh quality distribution Viral loop News Feed stories channels
  • 12. What would you share?•  Incentive to ‘connect’•  “Why should I share?”•  Creating sticky posts
  • 13. Say helloDaniel PatricioFounder and product managerdaniel@pinpointsocial.com(647) 519-2313@danielpatricio

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