Reaching the 800 Million on Facebook - 2012

We enable designers & small agenciesto build the best Facebook promotions.

How you can use Facebook for your business

800 million friends 50% log on to Facebook each day Average network of 250 friends 30 billion pieces of content is shared

800 million friends How do we reach them?

“EdgeRank is like a credit raDng: its invisible, its important, its unique to each user, and no one quite knows how it work”

Today’s Consumer Most Facebook pages reach only 3%-‐7.5% of their fans ? News Feed publishes just a liQle more than 0.2% of the stories it considers

The Facebook Platform 2012 Pages Page Ads Applications Platform Canvas Open Graph Applications Applications Timeline

Our secret weapon Social media on scale 46% higher click through rate 20% lower cost per click 18% lower cost per fan

Let’s build a story

How you can use Facebook for your business

Key to winning on Facebook Create Connect to Penetratehigh quality distribution Viral loop News Feed stories channels

What would you share?•  Incentive to ‘connect’•  “Why should I share?”•  Creating sticky posts

Say helloDaniel PatricioFounder and product managerdaniel@pinpointsocial.com(647) 519-2313@danielpatricio

by Pinpoint Social on Feb 02, 2012