With Pinpoint Social, creating powerful, high-performance Facebook Page campaigns just got easier. » Get more Facebook Fans » Reward your customers » Generate leads Now any brand or business can create powerful Facebook Page coupons, contests and giveaways with Pinpoint Social, the smart marketer’s platform for high-performing Facebook promotions. Benefits of Pinpoint Social include: » More likes and fans. Faster. Acquire more fans at a lower cost with promotions that reward your customers. » No coding skills required Build and publish a great-looking, conversion-popping campaign in just 10 minutes or less. » Off-load the hassles Streamline your marketing efforts by using our tried and tested self-service platform. » Sell it as your own White-label and rebrand Pinpoint Social as your own and charge your clients whatever you like. » Professional templates, robust CSS Simple and clean templates that fit your brand and are fully customisable with CSS. » Powerful & practical reporting Track the metrics that matter and tweak performance with reports designed with the marketer in mind. Launch your first campaign today - no credit card required. Presented by Daniel of http://pinpointsocial.com

2. With Facebook Promotions, you can…
Get more Fans, leads and customers – faster and at a lower cost
Learn more about your Fans so you can convert them into buyers
Let your Fans do the marketing for you - give them a reason to
share your Page with their friends & social networks
• Fan/”Like” Gate
• Can Edit Post-Launch
• Fits Your Brand
• Builds Your Email List
• High Conversion
• Makes Promotion Easy
• Enables Sharing
• Facebook Compliant
• Provides Metrics
• Support Available

4. First, log into your
Account on the
Admin Dashboard
Advanced Tip
You can have one active campaign per account. More accounts
can easily be set up – simply contact your administrator.

5. This is your Admin Dashboard…
The “Campaigns” tab
displays your campaigns
(live, drafts and archived).
You can edit your
campaign anytime!
To start building a new
campaign, click the green
button in the corner.
Advanced Tip
As a marketer, you need to be able to edit your campaign after launching it. What
if you need to tweak your messaging, or you want to provide fresh content
regularly? Make sure your Admin Dashboard includes an “Edit” feature.

6. Name your campaign (for
your reference).
Choose how Fans will
enter – classic (enter their
info) or ask a question.
Advanced Tip
All campaigns include “Fan Gates” so that Facebook users are
required to “Like” your Page before they can enter.

7. The Setup Page, continued…
You can offer Fans a prize
or a coupon – it depends
on your objectives.
Choose whether you will
publish your campaign to
Facebook or a website.
Advanced Tip
When selecting a prize, it’s important to think about the
objectives of your campaign. For example, to boost Fan
numbers, a prize that appeals to a large demographic is best.

8. This is where you design
your campaign.
Choose a colour – it will
be used in several places
(e.g. on the Fan Gate).
Replace the image with
one of your own – 500px
wide for best results!
Advanced Tip
The default template looks great but if you need more, you can
further customize using the Custom Design option.

9. This is where you add
your content.
First, edit the “Fan Gate”
copy – examples have
been provided.
Advanced Tip
Once you publish, be sure to activate your Fan Gate by setting
your Page’s default landing tab to your promotion – this will
significantly increase the number of conversions.

10. Next, edit the copy on the
Conversion page.
This is also the page
where Fans enter their
name and email address.
You can even change the
button label!
Advanced Tip
Note that what you write in “Tell Them About the Contest” will
also be the message used when people share the contest with
followers and friends – more about this in a moment.

11. Finally, edit the copy on
the Sharing Page.
Give Fans a compelling
reason to share with their
friends!
Advanced Tip
When Fans click the Twitter or Facebook icons, a pre-populated
message with a link will open in a new window. See the last
“Advanced Tip” for where that message is pulled from.

12. Just a few more details…
When will your campaign
launch and end?
How often can Fans enter?
There are pros and cons
to each of these choices.
Copy and paste your
Promotion’s terms and
conditions here.
Advanced Tip
Make sure to familiarize yourself with Facebook’s Promotions
guidelines (http://facebook.com/promotions_guidelines.php)
so you can be sure your campaign is compliant.

13. Ready to publish your
campaign?
Click that blue button,
and then select your Page
from the dropdown menu.
Advanced Tip
Once you publish your campaign, be sure to visit your Page and
set your default landing tab to your promotion. You can also
change the promotion tab name via the “Apps” section!

14. Time to promote your
campaign!
Use this shortlink or
download your QR code to
share your promotion.
You can export your
campaign creative to
Mailchimp as an email!
Advanced Tip
Sending an email about your promotion to your email list is a
great way to kickstart your campaign.

15. This is where you’ll see a
list of everyone’s who’s
entered your campaign.
Now that your campaign’s
live, it’s time to explore
the “Customers” tab.
You can choose a winner
automatically, and you
can export your list of
entries to Mailchimp.
“Social Shares” are
tracked, so you can
identify your influencers.
Advanced Tip
Imagine you knew which of your customers were acting as
evangelists of your brand by spreading your message for you?
By tracking “social shares” – you will.

17. Fan Gate – this is
what Facebook users
see before they “like”
your Page.
Advanced Tip
The Fan Gate creates some mystery and exclusivity around your Page. Just by
including a Fan Gate like this one, the number of conversions via organic traffic
will increase dramatically. That means more Fans, faster.

18. This is the
Conversion page – it’s
where Fans enter
their first name, last
name and provide an
opt-in email address.
If you’re asking your
Fans a question,
they’ll answer here.
Advanced Tip
Avoid video contests and use photo contests with caution – they only appeal to a
subset of the population. Focus on what works best: simple campaign entry
mechanics that convert non-Fans to Fans so you can convert them into customers.

19. Your Fans will share
your contest – you
just need to make it
easy for them.
Advanced Tip
The most important thing when you’re running a Facebook promotion is that it just
“works”. Using a software product that has been proven is the best way to avoid
dealing with “it’s not working” comments on your Page’s wall.

20. Ask about our
integration with
Mailchimp!