Social Media Basic Strategy

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Basic Social Media Strategy and what it should entail

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Social Media Basic Strategy

  1. 1. Social Media Policy The do’s and don’ts What’sinitforyou? Pinnacle Jason Fischer @jasonfischer Marketing/Customer Service November 9, 2010
  2. 2. SHOULD I HAVE A POLICY? Social Media Policy
  3. 3. THE PROS OF BLOCKING Should I Have a Policy? • SETTING A SINGULAR TONE OF VOICE • INDUSTRY SPECIFIC CONCERNS
  4. 4. THE CONS OF BLOCKING Should I Have a Policy? • SILENCING YOUR BEST BRAND ADVOCATES • PROLIFERATING THE DISCONNECT BETWEEN SOCIAL MEDIA AND…EVERY OTHER DEPARTMENT • LOOSING THE OPPORTUNITY FOR EDUCATION
  5. 5. WHAT SHOULD IT SAY? Social Media Policy
  6. 6. SOCIAL MEDIA POLICY GUIDELINES What Should It Say? • BOUNDARIES • TRANSPARENCY • CONFIDENTIALITY • FINANCIALS • CONSEQUENCES • WORK USE
  7. 7. SOCIAL MEDIA POLICY GUIDELINES What Should It Say? HTTP://SOCIALMEDIAGOVERNANCE.COM/POLICIES.PHP
  8. 8. What Should It Say? • NEGATIVE CHARACTERISTICS • Tells what cannot be done • Has subtle tone of blame • Includes words like can’t, won’t, unable to, tell the recipient what they cannot do • Does not stress positive actions what would be appropriate, or positive consequences
  9. 9. What Should It Say? • POSITIVE CHARACTERISTICS • Tells what can be done • Suggest alternatives and choices available to the recipient • Sounds helpful and encouraging rather than bureaucratic • Stresses positive actions and positive consequences that can be anticipated
  10. 10. SOCIAL MEDIA POLICY GUIDELINES What Should It Say? We regret to inform you that we cannot process your application to register your business name, since you have neglected to provide sufficient information. Please complete ALL sections of the attached form and return it to us.
  11. 11. SOCIAL MEDIA POLICY GUIDELINES What Should It Say? Congratulations on your new business. To register your business name, we need some additional information If you return the attached form, with the highlighted areas filled in, we will be able to send your business registration certificate within two weeks. We wish you success in your new endeavor.

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