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After Work Network

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This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.

This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.

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  • Who is Using Social Networking sites by Gender?Facebook 56% - Women44% - MenTwitter55% - Women45% - MenLinkedIn45% - Women55% - MenMySpace51% - Women49% - Men
  • Who is Using Social Networking sites by Age?Social Media Growth RatesPew Research18-29 – 13%30-49 – 27%50-64 – 88%65+ – 100%
  • Who is Using Social Networking sites by Age?
  • National Household Average - $44,389
  • Operating Manager for 7 Chicago area Domino’s Pizza
  • If Social Media is all about you then you’ll seem like a spammer and no one will follow you.90/10 ruleDo things because they are right, don’t do them because you know you’ll get credit.Find the win/winWhen you engage in the conversation you get the opportunity to tell your side of the storyNorth Carolina DominoesTwo HS boys videoed themselves sticking cheese up their noses and putting it onto Pizzas They were fired – but it hurt the dominoes brand nationwide Ramon made a video about it talking about his employeesHe also reached out to everyone (100s) of people who commented on the video on YouTubeHis sales went up during the months afterwards while nationally they went down and that NC store went out of businessWow your customers Amy Korin (popular Social Media Guru in Chicago)

After Work Network After Work Network Presentation Transcript

  • Social Media
    What’s in it for You?
    What’s in it for you?
    Pinnacle
    Joel Wolfgang
    @joel_wolfgang
    Social Media Consultant
    November 18, 2010
  • Who is using Social Media?
    Social Demographics
  • 56%
    55%
    45%
    51%
    by gender
    44%
    45%
    55%
    49%
  • 86%
    61%
    47%
    26%
    by age
    50-64
    65+
    18-29
    30-49
  • 0 - 17
    18 - 34
    by age
    35 - 49
    50+
  • $104,000
    $78,000
    By Income
    $58,000
    $44,000
  • Twitter
    Social Demographics
  • 1.8 Million new accounts per day
  • Lady Gaga has the most followers with 7,119,459
  • 24% of Twitter users have 0 followers
  • 19% have at least 10 followers
  • 36% of Twitter followers have more following them than they follow
  • 97% of Twitter users have less than 100 followers
  • 81% of Twitter users are following less than 100 people
  • 41% of Twitter users haven't tweeted since they opened their account
  • facebook
    Social Demographics
  • 500 Million Users World-Wide
  • Approximately 250,000,000 Log in daily
  • Approximately 150,000,000 US Users
  • 2nd Most visited website in the world
  • Has 130 friends
    Average User:
  • Spends 46 minutes per day on Facebook
    Average User:
  • Connected to 80 Community pages, events and groups
    Average User:
  • Creates 90 pieces of content each month
    Average User:
  • Youtube
    Social Demographics
  • 2,000,000,000 videos per day watched
  • 52% of people share a video daily
  • Every 00:01:00 = 35:00:00 of video uploaded
  • LINKedin
    Social Demographics
  • 80,000,000 Members
  • 40,000,000 Members Outside U.S.
  • New member every 00:00:01
  • Executives from all Fortune 500 companies are members
  • Case Studies
  • Ramon DeLeon
  • Its not about your product or service; its about connecting with your customer
    Make deposits in the good will bank
    Fight Social Media Fire with Social Media Water
    Don't get bogged down and measure everything
    Make each program your own
    Learn to apologize really well
  • Kirsten Watson
  • Created a strategic SEO plan
    Created content strategy to cement them as a valid resource to their clients and the industry
    Developed a strategic blogging campaign
    Sought out their clientele
    Built creditability among online professional groups
    Built relationships on social networking sites
    Created their own community for people who work within the supply chain.
  • 2.7 times increase in website traffic
    3.2 times increase in conversion
    5.3 times increase in blog traffic
    6.0 times increase in registration of community members
  • Social Media
    What’s in it for You?
    What’s in it for you?
    Pinnacle
    Joel Wolfgang
    @joel_wolfgang
    Social Media Consultant
    November 18, 2010