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After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
After Work Network
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After Work Network

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This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.

This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.

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  • Who is Using Social Networking sites by Gender?
    Facebook
    56% - Women
    44% - Men

    Twitter
    55% - Women
    45% - Men

    LinkedIn
    45% - Women
    55% - Men

    MySpace
    51% - Women
    49% - Men
  • Who is Using Social Networking sites by Age?
    Social Media Growth Rates
    Pew Research
    18-29 – 13%
    30-49 – 27%
    50-64 – 88%
    65+ – 100%
  • Who is Using Social Networking sites by Age?
  • National Household Average - $44,389
  • Operating Manager for 7 Chicago area Domino’s Pizza
  • If Social Media is all about you then you’ll seem like a spammer and no one will follow you.
    90/10 rule
    Do things because they are right, don’t do them because you know you’ll get credit.
    Find the win/win
    When you engage in the conversation you get the opportunity to tell your side of the story
    North Carolina Dominoes
    Two HS boys videoed themselves sticking cheese up their noses and putting it onto Pizzas
    They were fired – but it hurt the dominoes brand nationwide
    Ramon made a video about it talking about his employees
    He also reached out to everyone (100s) of people who commented on the video on YouTube
    His sales went up during the months afterwards while nationally they went down and that NC store went out of business
    Wow your customers
    Amy Korin (popular Social Media Guru in Chicago)
  • Transcript

    • 1. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010
    • 2. 12% 16% 31% 28% 26% 9% 39% 13% Print Radio TV Internet Media Time Spent vs. Ad Spend Time Spent Ad Spend
    • 3. WHO IS USING SOCIAL MEDIA? Social Demographics
    • 4. bygender 56% 55% 45% 51% 44% 45% 55% 49%
    • 5. byage 18-29 30-49 50-64 65+ 86% 61% 47% 26%
    • 6. byage 0 - 17 18 - 34 35 - 49 50+
    • 7. ByIncome $104,000 $78,000 $58,000 $44,000
    • 8. TWITTER Social Demographics
    • 9. 1.8 Million new accounts per day
    • 10. Lady Gaga has the most followers with 7,119,459
    • 11. 24% of Twitter users have 0 followers
    • 12. 19% have at least 10 followers
    • 13. 36% of Twitter followers have more following them than they follow
    • 14. 97% of Twitter users have less than 100 followers
    • 15. 81% of Twitter users are following less than 100 people
    • 16. 41% of Twitter users haven't tweeted since they opened their account
    • 17. FACEBOOK Social Demographics
    • 18. 500 Million Users World-Wide
    • 19. Approximately 250,000,000 Log in daily
    • 20. Approximately 150,000,000 US Users
    • 21. 2nd Most visited website in the world
    • 22. HAS 130 FRIENDS Average User:
    • 23. SPENDS 46 MINUTES PER DAY ON FACEBOOK Average User:
    • 24. CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS Average User:
    • 25. CREATES 90 PIECES OF CONTENT EACH MONTH Average User:
    • 26. YOUTUBE Social Demographics
    • 27. 2,000,000,000 VIDEOS PER DAY WATCHED
    • 28. 52% OF PEOPLE SHARE A VIDEO DAILY
    • 29. EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED
    • 30. LINKEDIN Social Demographics
    • 31. 80,000,000 MEMBERS
    • 32. 40,000,000 MEMBERS OUTSIDE U.S.
    • 33. NEW MEMBER EVERY 00:00:01
    • 34. EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
    • 35. Case Studies
    • 36. Ramon DeLeon
    • 37. • Its not about your product or service; its about connecting with your customer • Make deposits in the good will bank • Fight Social Media Fire with Social Media Water • Don't get bogged down and measure everything • Make each program your own • Learn to apologize really well
    • 38. Kirsten Watson
    • 39. • Created a strategic SEO plan • Created content strategy to cement them as a valid resource to their clients and the industry • Developed a strategic blogging campaign • Sought out their clientele • Built creditability among online professional groups • Built relationships on social networking sites • Created their own community for people who work within the supply chain.
    • 40. • 2.7 times increase in website traffic • 3.2 times increase in conversion • 5.3 times increase in blog traffic • 6.0 times increase in registration of community members
    • 41. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010

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