Facebook Techniques

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Overview of Facebook for the Purpose of business use.

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  • Started at Harvard in 2004
    Put the college experience on the Internet
    Primarily geared towards college students
    It was 18 months after it opened that it opened to everyone

    EdgeRank
    Is the algorithm that Facebook uses to float information to the top of your screen
  • Facebook Main Page
  • Facebook Profile Page
    Profiles
    Everyone gets one profile
    If you happen to get more than one profile and Facebook finds out about it they will drop both of them.
    Private in nature
    You must share a connection between two parties
  • New Facebook Groups
    Are designed to be connections between several individuals around a topic or common connection.
    These have been completely revamped recently
    New group chat
    Email notification
    Email Posting
    Documents
    Many features disappear after 250 group members
  • Friendship Page
    Shows you the connection links between two individuals
  • Facebook Community Pages
    These are intended to be hubs to see communication.
    You can suggest a Wikipedia page
    You can suggest an official Facebook page
  • Facebook Pages are the main technique used for businesses
    Post regularly on the wall
    Whole point is to ignite conversations
    Connect your blog to the page so new posts show up as a link
    I would not recommend connecting your twitter to the page
    Its possible, but I wouldn’t
    If you post frequently people will not want to read your posts on Facebook, and might "unlike"
    Your posts might not float to the top as well
    Spend time on your profile picture
    Consider using all the space for your profile picture
    And Make sure that you have something to crop to for your square picture
    Custom
    Have a custom tabs as the first page makes a new visitor your page 50% more likely to click the "Like" button
    Having something that asks a person to click the "Like" button also adds an additional 25% likelihood of clicking the "Like" button.
    Engage in conversations
    Make sure to check back in on your Facebook page for comments at least daily.
  • Strategy
    Develop a Facebook page
    Consider adding a custom tab (Ryan will talk about this soon)
    Develop a posting strategy
    What types of things will you post here?
    How often will you post?
    Engage on a very regular basis
    "Like" community pages so that you will see when some talks about your business across Facebook
    Suggest a Wikipedia article for your community pages
    Suggest your Official Facebook page for your community page
  • Facebook Techniques

    1. 1. Facebook Techniques How to Utilize Facebook for Business What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
    2. 2. OVERVIEW Facebook Techniques
    3. 3. Facebook Strategy Develop a Facebook Page for your business Develop a Posting Strategy Engage on a Regular basis “Like” Community Pages

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